Pets Promotions – Dan Kennedy

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Description

Swipe File: Turn Your Pet Into A Mini-Celebrity That Prospects and Customers Eagerly Look Forward to Receiving Updates From.

Details

Could Your Marketing Use More “Bark” – Learn how pet promotions produce profitable results consistently, predictably and reliably!The Ultimate Pet Promotions library is comprised of a cornucopia of newsletters, sales letters, online and offline pieces, postcards, contests, faxes and even a member of Bill Glazer’s family. Each example is clearly prefaced by the originator. The Swipe Files included on the CD shows tested and proven ways how you can unleash the power of Pet Marketing to connect with your customers, boost your response rates, and overcome the #1 challenge facing Marketers today, increasing readership. Everybody seems to understand the POWER of pets, but did you know these three Pet Facts?

• Pet Fact#1: 63 % of American households has a pet, according to the American Pet Products Manufacturer’s Association
• Pet Fact#2: Over 50% of all pet owners would rather be stranded on a desert island with their pet, not another person!
• Pet Fact#3: An estimated 1 Million dogs in the United States have been named the primary beneficiary in their owner’s will

Using pets is a fantastic way to endear your audience to you. Opening up and sharing a piece of your life makes you more interesting. It’s a wonderful catalyst to legitimize your business. This is a simple and proven tactic. Even corporate America utilizes pets. Remember Morris the Cat, Smokey the Bear and Charlie the Tuna – Perhaps more familiar and most recently: Geico’s Gecko or Yo Quiero Taco Bell’s Chihuahua.

Features

What You’ll Learn?

• How a Business to Business marketer of prepared drink mixers uses his cat to promote a new Vodka
• How our gourmet pizza champion uses her dog in her monthly newsletter. Customers ask about him and many flip through each newsletter to find photos of the dog (which happens to appear on the same page listing as the “pizza of the month”) before reading anything else
• Understand the methods utilized by the strategic planning and business coaches who use “Wilber” the Cat to connect with their readers and convey an “un-stuffy” personal tone to their work
• Uncover how a real estate agent features his two “Certified Labs” in his monthly newsletter and cross-promotes related businesses. One dog had a leg amputated. Who doesn’t notice a three-legged dog?
• Reveal the secrets a dentist used whose promotions featuring his pets returned $20.00 for every $1 invested! (Are you getting those kinds of returns on your current marketing efforts?)
• How to get MORE mileage from your Pet Promotion (this approach is much more POWERFUL than using just photos and captions and justifies the $97 investment all by itself.)
• Gather feedback like the spa owner who sent a postcard featuring his dog that worked so well, he did a larger version of it …AND that worked so well, the dog is now featured in his monthly newsletter.

Who Is It For?

This course is for any entrepreneur, business owner, dentists, real estate agents, health spas, pizzerias, coaches, Business to Business and Business to Consumers, all who want to supercharge their business results. Take advantage of the many who have already built these reusable clever concepts so you may easily transform them into a vehicle which attracts more with less.

What You Get

• 1 Manual: Pet Promotions Swipe File Manual: 64 pages
• 1 CD: This CD includes digital versions of all the pet promotions in the manual

Duration

Category

Money-Making Swipe File

Contents 1

• Exhibits