Product Marketing For Technology – ConversionXL, Lucas Weber

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Become great at product marketing

Get results with high-impact product marketing

Online course:
Product Marketing for Technology Companies

Product marketing is your company’s best growth lever.

So why aren’t more marketers upskilling in this area?

From positioning to designing a measurable product launch, learn how to make product marketing a cross-functional powerhouse for your business.

Becoming a product marketing pro

The role of a product marketing manager is to act as the glue between marketing and product teams.

But navigating the ambiguity between two very different teams with unique (often competing) goals is never easy.

This course teaches you the skills needed to be a product marketing manager who builds alignment, wins sales and drives results.

What this course will teach you …

• How to coordinate a product marketing launch to drive leads, sales and customer retention.

• A framework for measuring and evaluating the effectiveness of product marketing on business growth.
• How to use battlecards, flowcharts, and competitor analyses to make data-driven decisions and get internal buy-in.

After taking this course, you’ll:

• Be able to build and launch high-impact product marketing launches for your company.
• Develop messaging and positioning frameworks that make your product stand out and win sales.
• Know how to turn product marketing into a conversion and sales engine for your company.
• Create high-converting content that aligns messaging with customer needs and values.

This course is right for you if …

You are considering a career as a Product Marketing Manager

You already work as a Product Marketing Manager in a SaaS, B2B, or B2C company and are interested in upskilling to improve results.

You already have many years of experience in the role and are looking for new inspiration and strategies.

This course is probably not for you if…

You work as a developer or have little or nothing to do with marketing or sales.

Skills you should have before taking this course:

Basic understanding of sales and marketing and their respective roles within the company.

Basic understanding of the marketing funnel, lead nurturing, customer retention, and developing marketing campaigns.

Basic understanding of product management and developers as well as your company’s chosen development methodologies and tools.