Professional SEO Advanced Boot Camp – John Heard & Casey Markee

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If there is one constant in the field of SEO, it’s change! But you already knew that. You also know that success depends on separating yourself from your competition. That’s why you’re dedicated to staying abreast of that change. Because, when you do, you can…

Use change to your advantage!

Of course, I don’t have to tell you that some people resist change. We both know that’s foolish because, by embracing change, you gain your edge! And without an edge, you’re just one of the crowd … eventually everybody catches up and that makes it hard to stand out. But, because you know that, you also know there’s no better investment you can make than investing in YOU.

So, today I have great news. The upcoming Advanced SEO Certification Course that begins on March 23rd is about…

synchronizing ALL of the Advanced SEO Strategies while harnessing the changes in ways to gain your distinct advantage.

Let’s get straight to the details.

Beginning on Monday, March 23rd you’ll be learning the latest strategies for:

Microformats, also known as Google’s rich snippets. These have become an important ranking factor that can produce dramatically higher click-through rates. But recently, there have been critical changes you need to know about that are focused on “quality and quantity” as well the rise of “topical authority” and the effect it has on rankings. This section covers everything you need to know about:

• Schema.org vocabulary
• Marking up a product page
• Marking up a location
• Event markup
• Combining multiple markups
• Author Rank Defined
• Snippets Quality Guidelines
• Trouble Shooting Problems

Video Optimization is an essential skill regardless of whether you’re an SEO, Web Designer, or Online Marketer. Not only is Video a powerful content tool, but the use of Video in ways that Google will like is critical to your success. In this category you’ll learn everything you need to know about:

• Youtube Video Optimization
• Universal Search Video
• Facebook Video and Power of Tagging
• Open Graph and Microformat Markup
• Video Sitemaps

Image Optimization is far more important that most people realize. When all else is equal between one site or another, it is often the image optimization that decides the advantage in rankings. By understanding every nuance and strategy for optimizing your images, you position your pages to take advantage of every little detail done right to create top ranking pages. In this category you’ll learn everything you need to know about:

• Optimizing Images for Faster Loading * Core Ranking Fundamentals
• EXIF Data and Geotagging
• Image Sizes and Ranking
• OpenGraph & Microformat Markup
• Image Sitemaps
• Troubleshooting Ranking Problems in Image Search

Next Generation Link Building Strategies – Google crushed link building vehicles in 2014 while updating their Webmaster Guidelines with strong warnings against Article, Press Release, Advertorial and even Guest Blogging links. In this section you’ll learn how to distinguish between good and bad links as we focus on Next-Gen link building strategies for 2015. The topics include:

• Recognizing which link building strategies are now obsolete.
• The growing importance of Natural link building in 2015.
• The 4 characteristics that make a link Google-friendly
• The 9 classes of links that are still worthwhile
• The list of best tools and techniques in the post-Penguin link world

Google Penalties are to be avoided like the plague. But Google’s moving target of ‘best practices’ doesn’t always make it easy! That’s why it’s important to stay current on what’s acceptable. The strategies that are working today could lead to a Google Penalty Smackdown tomorrow! This section will teach you everything you need to know to remain in Google’s good graces.

• What’s a Google penalty (difference between ban and penalty)
• Common causes of Google penalties (why a site gets penalized)
• Different kinds of Google penalties (manual vs automatic)
• Checking for a Google penalty (tools and best practices)
• Cleaning up a Link Profile (link pruning 101)
• Creating a Successful Disavow File
• How to unwind a Google penalty (secrets of a successful reconsideration request)