Ramit Sethi – Zero to Launch

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Ramit Sethi – Zero to Launch

Break the shackles of your job, your calendar, and your 9-to-5 income

What if you could start a business that pays you to live the life you’ve always wanted?
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Even if…you don’t have a business idea
Even if…you’re not a world-famous expert
Even if…you’re overwhelmed with no idea where to start

And yes, especially if you want to increase your income by $1,000…or $10,000…or even $100,000 with your new business.

Avoid another decade of work with nothing to show for it. It’s time to create your own Rich Life so you can do what you want, when you want.

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Live events: Get personal help and meet other people just like you — online and in person.
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MEET SOME OF MY SUCCESSFUL STUDENTS

I’ve officially made as much in the last month than I did in the last year. Just this past month my revenue was $29,000. Best of all, what’s enriched my life is seeing the impact my work has had on real people.”

Peter Nguyen

The Essential Man

One video [from Ramit] just by itself was worth the entire investment for me. Working from home used to feel like a pipe dream. Today, I make $2,000 – $3,000 per month from my business. It’s a pleasure to work instead of a burden now.”

Rachel NormaN

A Mother Far From Home

In 9 months, since starting my business, I’ve made over $35,000 while working from home and/or traveling the world. I work under my own hours and choose the clients I want to work with. I am not afraid where the money will come from. I can work from anywhere, and money keeps coming in. I am my own boss, I don’t answer to anyone but myself and I work under my own terms.”

MIRNA BACUN

MirnaBacun.com

Years ago, did you dream of waking up every morning to a screaming alarm, hitting the snooze button, scrolling Instagram to see a few beach photos (“That would be nice…someday…”), then stumbling out of bed, gulping down some coffee, and rushing out the door?

And not just once or twice. Every day. Every week. Every year. For decades.

Did you ever imagine your calendar would be filled with mundane meetings…every single day?

When did we accept a life that looks like this?

Tired, underappreciated, resigned to the same old schedule…because “that’s just how it is.” Stuck in your own head with no good role models to look to.

And if you ever complain, you get this old chestnut: “You should be lucky to just have a job.”

And that’s life: A 9-5 job, Netflix at night, weekend trips to Home Depot to buy some new shelves, and endless scrolling on Instagram to see photos of places we’ll never visit.

For the rest of your life.

What if your life was different?

Imagine a different kind of Monday morning. You wake up as the sun streams through your window at 9:15am — no alarm clock — and roll over to check your phone.

You scroll through Instagram for a few minutes, loving the travel photos. You know you’ll be on a beach 3 weeks from now.

You get up, make a pot of hot coffee, and cue up your favorite podcast to listen to as you step outside to take your dog on a walk. No rush this morning — a leisurely walk is your new guilt-free morning ritual.

When you get home, you pour another cup of hot coffee. You take a sip and look at your email. What do you see?

You’ve received 13 orders while you were sleeping. $6,500 in total. It’s hard to believe you made this much from something you created a year ago. You’ve built an asset that pays you to live.

Your phone buzzes. You smile. It’s not a boss calling you — it’s another order. Another $500 in your bank account — automatically.

These are actual sales from my business that came in while I was sleeping.

Take a 2-hour lunch on a weekday (above, a spontaneous weekday lunch at 3pm)

You’re deep in work and you lose all track of time. And then, just after noon, a friend texts you to see if you want to grab lunch. “Sure,” you say — and because you set your own hours, you make it a 2-hour lunch.

After you get home, your calendar reminds you that you have a 30-minute consulting call with a client. These days, you don’t do a lot of consulting, but you’ve scaled up over the past few weeks to pay for a 3-week luxury vacation you’re planning to take in a few months.

Instead of squeezing in one rushed vacation a year to fit your limited PTO, now you take 3-4 leisurely trips every year. You splurge on one of them by inviting your family and paying for everything.

You spend more time on your health, too.

On your way home from the gym — something else you never used to have time for — you pass one of your favorite shops. You spot something that would make a great gift for a friend of yours. It’s not their birthday, but you buy it anyway. You can afford it, guilt-free.

While you were buying that gift, another two sales came in.

Taken at 4:15pm on a Tuesday

6 months ago, you were surrounded by the usual advice to cut back on $3 coffees. Today, you’ve designed your Rich Life.

You can live the life you want. I’ll show you proof — with real numbers.

While other people worry about saving $3 here and $5 there, a small group of people have decided to live different lives. And there’s a growing wave of people who enjoy lives like this every day. You won’t see them in the ALL-CAPS headlines about the economy or millennials.

But they’re quietly earning great money, building flexible lives, and sharing their passions with the world.

I know, because I’m one of them.

Hi, I’m Ramit Sethi.

You might know me as the author of the New York Times bestseller I Will Teach You To Be Rich.

Or you might have seen me in a 6-page Fortune profile, featured in Forbes next to Warren Buffett, or as a regular guest on the Tim Ferriss Podcast.

Me in Times Square with my new book, Fortune Magazine, next to Warren Buffett in Forbes, and on the Tim Ferriss podcast
I should be working in a cubicle wearing an oversized Cisco t-shirt

If you’re wondering what the catch is, let’s just cut the shit right now.

I hate when some random internet guy tells you:

“It’s so simple to be a millionaire! Just follow my system…”

…and then, buried halfway down the page, they casually mention that their parents gave them a “small loan” of $989,000. Thanks, dude.

I didn’t grow up with rich parents. My mom and dad immigrated from India. My dad was an engineer and my mom stayed home raising 4 kids. No nanny, no private schools.

My mom made dinner at home every night. We ate out about once a month, usually at a pizza place where we had a coupon.

Our family vacation involved driving to Southern California and staying with family. My mom packed lunches for the trip to save money.

And honestly — I was lucky! I was lucky enough to be born in America with two parents who taught me the value of education and working hard.

In my 20s, I asked my parents how they raised 4 kids on one income. My mom told me that once, when we were enrolling in a kids’ soccer league, the fees were too high. She called them and asked if there was any way they could waive the fees. They told her if she came and chalked the fields before a game, they would waive it. So that’s what my mom did.

Imagine learning that your mom was chalking a soccer field so you could play soccer as a kid. My parents taught me the value of hard work. They taught me that there’s always a way.

When it was time to apply to college, they told me I needed to get scholarships to pay for it. I decided I was going all-in: I built a system to apply to 65 scholarships. The scholarships I got ended up paying my way through undergrad and grad school at Stanford.

In college, I started to realize that even if you get a degree, it’s easy to fall into the trap of the default American lifestyle:

Get a job and work 9-5 for 45 years, hating my alarm clock every morning
Buy a bunch of useless trinkets for my living room to keep up with the Joneses
Wake up when your boss tells you to, do the work your boss tells you to, and take a limited vacation when your boss lets you

NO! I refused to get on that hamster wheel.

A lifetime of struggle — of feeling guilty about a $10 appetizer — with nothing to show for it.

Of accepting whatever handouts the world gave me. Of shrinking my world and convincing myself that spending $10 on an extra dessert was what would really make me happy.

No. I wanted more. And I was willing to work to get it.

If I’d followed my default life path, I’d be an engineer at a tech company, wearing an oversized t-shirt with a huge Cisco logo. Not a bad life — but not for me.

No thanks.

I wanted to craft a life that let me work on my own terms.

I didn’t know how to do it. I just knew I wanted to figure it out, somehow.

With a bit of luck and hard work — and some very specific decisions that I want to show you — I was able to craft a totally different life. My Rich Life.

I went from a college student with no experience to founder and CEO of a successful, automated, multimillion-dollar business that’s helped millions of people.

A business that lets me go to the gym in the middle of the day. Or take every Wednesday off just to read.

A business that lets me share my passions and experiences with the world — and still be myself.

A business that lets me create the lifestyle I want — and actually generates revenue while I’m traveling (and even sleeping).

A business that gives me enough money that I never have to worry about buying appetizers or a nice outfit or going all-in on a fancy wedding and 6-week honeymoon.

A business that gives me the freedom to say “YES!” to the things I love (and a guilt-free “no” to the things I don’t).

And now I’m going to teach you how to start your own successful business, too — to find an idea, find happy paying customers, all of it.

I’ll show you how to get started, how to build your business up, and even how to make your income streams passive (if that’s what you want).

Not in a scammy, “make a bazillion dollars in your slippers!!” way, but in a realistic way that’s step by step, fun, and fits into your life.

Just like I’ve done for tens of thousands of students already. Now they’re living their Rich Lives:

Life is good!”

My online business allows me to live and work from anywhere. Recently I moved to sunny Puerto Rico, which was a big dream of mine.

I live in a cute beach pad and enjoy midday swims in the turquoise ocean. And I get around my neighborhood on a cute, hot pink golf cart. Life is good!”

Selena Soo

SelenaSoo.com
Memories and experiences that were priceless.”

As a ‘thank you’ to our parents for being so generous with their time and money while raising us, my wife and I decided to take them on an all-expenses-paid trip to Finland and Sweden. It was a trip of a lifetime, and one that was only made possible by my online business. Here is a small sample of the things that we did as a big family while we were on the trip:

Went dogsledding inside the Arctic Circle
Ate a private meal from an award-winning chef cooked the traditional Finnish way, over an open flame (the best salmon I’ve ever tasted!)
Visited a Reindeer Farm (didn’t find Rudolph)
Snowmobiled to the Russian border where a grandmother cooked us authentic beef stroganoff after we experienced a traditional Finnish sauna
Took a food tour through the morning markets in Stockholm
Hired a professional photographer to take pictures:

Overall, the trip cost us just over $15,000 but it created memories and experiences that were priceless. My parents still brag to everyone about it!”

Ben Dziwulski

wodprep.com
Well…that sounds great. So why isn’t everyone doing it?

Here’s the interesting thing. When I asked my readers if they wanted to start a business, the overwhelming response was “YES! We want a business!”

Why did they want their own business?

No surprises here: All of us want the freedom, the control, and the multiple revenue streams.

We want to know that if we put the work in, we can get more control, more freedom, and more income (not work our asses off to make someone else wealthy).

So what’s the disconnect?

Why do we all claim we want an online business — and we even read people like Seth Godin and Gary V and other motivational blogs — but we still haven’t started one yet?

Well, we’re busy. We’re not sure where to start. A lot of us tell ourselves things like:

“How can I start…I don’t have an idea yet”
“What’s the right place to start a website? I don’t want to waste my time…”
“I need to get my ducks in a row before I start this…”

I’m not buying it. Here are hundreds of thousands of people, with 90% telling me they want to start a business. But what’s stopping them? Is it really a lack of information? (Isn’t there tons of info everywhere online?)

There must be more going on here.

If you simply asked random people what’s stopping them from building their Rich Life, you get the usual surface-level answers:

“Because I have crazy debt from college…”
“Who can get ahead when you’re struggling and overworked?”
“It must be nice to be able to go on vacation…”
“The rich are soaking us…”
And some meme about boomers

It’s important to know that these are all TRUE.

But the real problem here — the fundamental issue — is deeper than all of this.

The real problem is that the rules of success that worked for our parents don’t work anymore.

We can either complain and wish for it to be different…

…or take control of our situation right now.

I choose to take control of my destiny.

The usual advice people give us — ZzzZzZZzz

We’ve all heard the same advice over and over.

Old advice:
Get into college.”

The promise: College used to be the blueprint for success and happiness. Just get into college and you were set. Now there’s a whole generation of college graduates overwhelmed with tens of thousands of dollars of debt, trapped by low-wage jobs, working to pay off loans for the next 30 years…with no light at the end of the tunnel.
When that fails: “You didn’t choose the right major.”

Funny, they didn’t mention graduation rates, interest rates, how much the typical graduate can expect to make from that major, and the generationally high cost of housing. Weird. I wonder why they skipped mentioning that stuff.
Trapped with Student Debt

Old advice:
Get a good job and stick with it for 40 years.”

The promise: Work for a big, respectable company like IBM, stay there for 30 years, then retire with a pension and benefits. (One of my relatives told me this when I was in college. I looked at him like he was insane: “Let me get this straight — you’re telling me I have to work at a job I don’t even love…doing mindless paper pushing…to eventually retire in 40 years? And THEN I can do what I want? No thanks. I don’t want to trade my best years for a pension.” But, since I’m Indian, I didn’t actually say any of that. I just smiled and said, “That’s interesting, Uncle.”)
When that fails: “Ugh, you can’t stick with anything. You should just be happy to have a job! When I was your age, I took anything I could get. Look, here’s what you need to do: Put on a suit, walk into every business in this city, and hand the manager your resume. That’s how we did it in my day…”

If you try to explain what it’s really like out there, suddenly they get quiet.

“Wait, what? You don’t have a pension? No, that can’t be. I don’t know how I’d do it without my pension…”

Or try telling them how employers expect us to be available 24×7 via Slack and email.

“Oh, I wouldn’t like that very much.”

Um, we know, Walter. How odd that they didn’t mention any of those things — because
they never had our experience. Show them the facts, and they stammer, “Well…you
should just try harder. That’s what we did.”

Job Instability

Old advice:
Cut back on lattes!”

The promise: “$3 a day adds up! It starts with the small things! What if you made coffee at home? After 329 years, you would have $100,000 in savings! Then you can retire in Florida!”
When that fails: “You didn’t try hard enough. In fact, you should cut back on eating out, vacations, clothes, and lotion. Hobbies? LOL, so self-indulgent. Go for a walk in your public park and play with the dirt. It’s organic, you know. And free! BTW, if you don’t save 70% of your money and retire at 38, you’re a failure.”

Frugality Pressure

I have to say, I love any philosophy that helps Americans save more money. But if your entire worldview is to cut back on tiny expenses for the next 40 years to defer life until you retire, and you spend 5 hours per week running Monte Carlo investment simulations because you hate your job…you might have taken a wrong turn in life. That’s not the life for me.

And what happens if we actually follow all this advice? What do we get if we follow it perfectly, and go to college and get a good job and cut back on our lattes?

An oversized, cookie-cutter house in suburbia? 2 cars, 2 kids, and an hour-long commute to work? Hoping we can take a vacation with our precious 10 days of vacation, squeezed like sardines into our economy-class seats?

The brutal truth is that even if we follow all this old advice and “win”…we actually lose.

You and I intuitively know this advice doesn’t work. We know it because we can look around at the people 5 years older than us:

They followed all the advice, worked hard and graduated…saddled with debt.
They trudge to a job that’s fine — but doesn’t challenge them, doesn’t excite them, and will never let them escape the rat race.
Yet…they just keep following the same advice.

Average people take average advice and they get average results.

It becomes a vicious cycle, where we start spinning our wheels — “What if I make the wrong decision and I’m stuck with it for the next 40 years?” — and suddenly we’re paralyzed.

I Call this the Great Squeeze

It’s the slow-burning trap that so many people are stuck in today.

You know The Great Squeeze if someone asks you, “How are you?” and your answer is, “Tired.” I know I don’t mind working hard, but I want to know there’s a light at the end of the tunnel.

This is why today’s work style is so broken. It doesn’t matter how hard you “hustle” if the rules of the game are stacked against you.

It’s no wonder why there’s such an epidemic of anxiety, overwhelm, and unrelenting burnout. And it’s no wonder why so many ambitious, intelligent people get stuck.

What are we supposed to do when it always feels like one step forward and two steps back? YES, we can take responsibility for our actions. And YES, we can do more. But what should we do? And how do we know it will work?

The worst part is that the people who were supposed to help us — our parents and teachers and counselors — did nothing. They couldn’t. They didn’t have the answer!

Why we keep getting bad advice about success

Go online. Pick up a magazine. We just hear the same broken advice, over and over.

Cut back on lattes. Get a big house with a backyard and commute an hour a day…for the next 40 years. Oh, and working hard won’t help you because the system is stacked against you.

(All this advice from people who never made it. Why would I listen to you??)

It’s not just that people are intentionally giving you bad advice. They’re not being malicious. They actually think they’re helping you.

But the advice is still horrible.

AND WE KEEP LISTENING TO IT!

Here’s what you need to know to see through the fog.

First, know that advice givers will never admit their advice was bad. Instead, they’ll just tell you to double down. Try harder. “You didn’t do it right…what you really need to do is —”

Here’s what you need to remember:

“If you follow a doomed strategy — even if you execute it perfectly — you’re still doomed.”

Let me show you what I mean with this terrible, horrible, no-good advice.

Hey, here’s an idea. You want to be as smart as Albert Einstein?

OK, lemme tell you what to do. You need to run into a brick wall 20 times with your head. What? You did it and you’re still not fluent in thermodynamic fluctuations? LOL! You didn’t try hard enough. Run into it 50 times. And here, use this paper towel to clean your forehead off.

Notice what they’re telling us: THAT BAD STRATEGY DIDN’T WORK…so DOUBLE DOWN. They never consider that maybe it’s a bad strategy in the first place! Save $3 on lattes! What, you’re not a millionaire? Cut back on water and make your own soap, you poor bastard.

In reality, there’s a better way to live the life you want to.

Be your own boss, do what you love, and earn more — not less.

How I escaped “The Great Squeeze”

Yes! There’s a way to escape The Great Squeeze.

But it means you have to take advice from winners.

For example, early on, I knew I didn’t want to work a 9-5 job where I had to wake up to an alarm clock, go on a long commute, and settle for 10 days of vacation every year. But when I asked people what else I could do, they looked at me like I was crazy.

I finally realized: If you want to live a different life, ask people who are already doing it.

Why would I ask a 9-5 employee how to escape the 9-5? They have no fucking idea how.

Amidst all the dire warnings of the sky falling, I discovered a small group of people winning:

They earn more money than they ever thought.
They control their time. No stressful commutes, no early-morning, bleary-eyed meetings.
They’re building an ASSET that continues growing, even when they travel for a month at a time

They don’t show up in headlines because what would journalists say? “These people did something completely different from what we tell you to do…and they’re winning. Uhh…is it possible our advice actually doesn’t work?”

Uh oh. You’re not supposed to say that out loud. Easier to simply ignore them and pretend they’re exceptions.

OK, let me show you how I escaped The Great Squeeze — with real numbers.

This is how I went from growing up middle class — no fancy private high school, no rich parents — to eventually starting my own business and owning my time.

The college years: I didn’t know anything about starting a business. Definitely not how to create a recurring revenue stream or “passive” income. I didn’t even have an idea. I mean, look at me:

Ramit Sethi, 2002. What a catch.

All I knew was that I had something I wanted to share with the world. You know that feeling when you spend your free time reading everything you can about the thing you love? When you start noticing your friends coming to you for advice?

After a while you start to realize, “Hey, I’m pretty good at this.”

For some of us, it’s helping others lose weight, or learn a musical instrument, or have better relationships. It could be anything! (I’ve seen online businesses helping parents have a better experience at Disney World…teaching men how to connect with their wives…and even showing pet owners how to train their parrot to talk.)

Whatever it is, we all have something that other people struggle with…and it just seems to come naturally to us.

I knew that I was good at my passion (personal finance) — and that I could help people, if only they would listen.

So I decided to try helping people learn about money by teaching a free informal class in college. (Not a business. Just a class.) I thought it was a no-brainer…but NOBODY SEEMED TO CARE!

For about a year and a half, I struggled to get anyone to listen, even though I knew I could help them. It was one of the most frustrating, draining times of my life.

Something wasn’t working. So I decided to start a website. I figured there are millions of people online, and if I could somehow put out a “net” to catch the right people, I could get them to read my material. (And stop beating my head against the wall for people who really didn’t care!)

In the beginning, I didn’t have a business. It was just a dinky blog I ran from my dorm room with ZERO traffic. I hardly had any comments for the first year.

I used a free template for my blog. No ads, no revenue model — I just wanted to get started

If you had told me I would turn something I loved doing anyway into a multimillion-dollar business, I never would have believed you.

In fact, looking back, I made every mistake under the sun:

I wasted time chasing weird monetization tactics like sponsorships and AdSense
I got distracted by trying shiny tools
I got overwhelmed by all the advice out there and spun my wheels trying to figure it out on my own

But there were a few core choices I got right. (More on those soon…)

And I was learning.

I learned how to come up with an idea that people found mouthwateringly irresistible.

I learned how to package it up in a way that would resonate with them (how annoying is it when you try to give your friends advice and they don’t listen?).

And over time, my site started generating revenue.

At first, it was a tiny amount.

But once I made my first $5, I realized I could make more — and help the people who really wanted to be helped.

That’s when I started going deeper and learning how to build a SUCCESSFUL business online. Not just making a few bucks here or there, not just dipping my toes in the water, but playing to win.

Fast forward to now:

I’ve built the business systems to launch over 20 successful products — helping millions of people master their money, careers, psychology, and businesses.

I get to work on what I want, when I want. I’m in control.

My business systems keep bringing in money — whether I’m working, watching Netflix, hanging out with friends, sleeping, or even traveling for 6 weeks every year.

My business PAYS ME to live the life of my dreams!

My business is my ticket out of The Great Squeeze.

Every day I wake up thankful that I don’t have a commute to race through and a boss to answer to.

I’m thankful I get paid to work on my passions and share my ideas with the world.

I’m thankful my business is always working — so that I don’t have to be.

And I’m not the only one.

I’ve shared this system with my students and now they’re running successful businesses and living their own Rich Lives because of it:

Six weeks in the south of France….all the while I didn’t need to work”

One summer I was able to spend six weeks in the south of France with my family. My wife and two daughters stayed in Airbnbs in Provence for a month, and I stayed an extra two weeks to visit a friend in London. From there, I cycled up the French Pyrenees Mountains during the Tour de France (and got to watch the race in person multiple days!).

All the while I didn’t need to work except for about two hours per week to check in on things and answer a few emails.”

Graham Cochrane

recordingrevolution.com
Take a month-long trip to Italy…just because!”

One of my favorites is being able to take a month-long trip to Italy with my wife and son – just because! In fact, I’m writing this to you from Italy! We’ve spent far more family time here than we have back home in San Diego. And given that I run my business remotely, we haven’t lost a step there. It’s been such a blessing.”

SHIRAG SHEMMASSIAN

SHEMMASSIANCONSULTING.COM
Which of these 6 Invisible Scripts is holding you back from starting your business?

For most of us, starting a business isn’t the normal path. (Hey, if I’d followed my default life path, I’d be sitting in a cubicle at a tech company, working as some kind of “program manager” and wearing one of those badges attached to the belt loops of my poorly fitting jeans.)

So our mind starts playing tricks on us, whispering things like:

“You? You’re not an entrepreneur”
“You should just be happy…”
“You don’t have a business idea”
“Maybe someday…but not right now”

I knew I could never be happy waiting and waiting for “someday.”

So I began the years-long process of examining my inner psychology to find out how I could change.

Why wasn’t I growing the way I wanted to — despite all the free information out there?

I discovered a concept I call “Invisible Scripts,” or beliefs so deeply held that they’re actually invisible to us.

For example, many Americans believe “real estate is the best investment” and craft our lives around it. But is it really?

If we dig deeper, we might be surprised.

When it comes to your online business, here are the 6 most pernicious Invisible Scripts I discovered.

As you read, take a hard look to see which of these apply to you…

Script #1
I don’t have an idea.”

I don’t have an idea. How are you supposed to come up with an idea that hasn’t already been done a thousand times before? And even if you do come up with an idea, how do you know it will work? Who wants to spend a ton of time on an idea that might fail — leaving you worse off than when you started?
Too many ideas. This is just as crippling as no idea. What do you do when you have too many ideas? How do you pick ONE? And does that mean you have to close the door on all your other interests forever? Is there a way to “stitch” together your interests into one idea that works? Maybe, but you don’t see how.

Script #2
I don’t know where to start!”

Where do I start? Ugh, there are a million websites about starting an
online business. Some people tell us we NEED a Facebook page…then
others tell us to ignore that advice. How do you know which advice to
listen to? Who do you trust? Is it just a bunch of snake-oil salesmen, or is
there really anyone teaching out there who can prove they know what
they’re talking about? How do I put the pieces of the puzzle together?
I’m not a tech expert. What if you’re not a website expert? How much is
it going to cost to set one up? Then how do you find a designer who will
help you…without paying thousands and thousands of dollars to start?
Oh, now I have to set up an autoresponder sequence…payment
authorization…content distribution…video encoding…protecting my
material…AHHHH! You didn’t start this to be a tech expert! You just
want to share your passion with the world. Is there a way to just make
this technology stuff work?

Script #3
I don’t have time to waste on something that doesn’t work!”

I don’t want to invest months of work building something that
flops. How heartbreaking is it to spend months setting up a website,
building social media profiles, writing posts…only to discover no one is
interested? Or worse, to find out people claim they “love” your free
stuff…but when it comes time to pay, they mysteriously disappear.

Script #4
Why would anyone buy from me?”

There’s already a ton of information out there. Why would anyone choose you over all these other people? Some of them have had websites for years. They have way more traffic, more connections, more money. Why would someone choose you? How would they even find you?
I’m not an expert. Other people have been doing this for 10+ years. A lot of them have professional certifications, books, and even TV appearances. Why would anyone listen to you? And if you’re not sure about yourself, how can you expect other people to take you seriously?

Script #5
I hate selling!”

Selling = sleazy. Does anyone really LIKE to sell? You see these over-the-top bottom feeders online, and they’re always hawking some scammy e-book about creating e-books. Why can’t you just do good work and get noticed? How can you start a business on your terms?

Script #6
It’s not a good time right now.”

How much time will this take? Who has the time to start another project? Especially if you’re