Sell Your Products to Retailers – Megan Auman

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CLASS DESCRIPTION

Get Your Goods Into Stores.

Selling your products at local art shows and craft fairs is a great way to network in your community, but it’s not the easiest way to grow your business. Landing your products on the shelves at boutiques or other retailers is the key to success. Join designer, educator and wholesaler Megan Auman to learn how to navigate the complex wholesale market like a pro and get your goods into stores everywhere, by learning how to sell your products to retailers. .

Drawing on her own experiences selling her products, Megan will take you step-by-step through the terminology, policies, pricing strategies, product creation and even distribution methods that you need to successfully work with retailers. You’ll learn everything you need to know about the two parts of a wholesaler’s target market: the store buyer and the eventual retail customer. Megan will also help you navigate the tradeshow landscape. You’ll gain an understanding of buying cycles, finding the right shows, designing a booth, creating and promoting your tradeshow line, and preparing line sheets and catalogs.

Whether you’re an Etsy seller who’s ready to diversify their product line, or a long-time wholesaler ready to expand, this course on selling to retailers will give you concrete, easy-to-apply tools for using wholesaling to bring your products to a larger audience.

LESSONS

1. Why Sell Products to Retailers?Duration
2. You Are Ready to Start Wholesaling NowDuration
3. Wholesaling Best PracticesDuration
4. Pricing Doesn’t Have to Be ScaryDuration
5. Cost Plus Pricing ElementsDuration
6. Value Based PricingDuration
7. Pricing A Range of ProductsDuration
8. Your Ideal Retail CustomerDuration
9. Creating Detailed Customer ProfilesDuration
10. Finding the Right StoresDuration
11. Online StoresDuration
12. Building Your Store Prospect ListDuration
13. Getting Inside the Mind of the BuyersDuration
14. Inside the Buyer’s Mind Q&ADuration
15. 15Best Practices for Line SheetsDuration
16. Creating Order Forms & Wholesale PoliciesDuration
17. Shipping & PaymentDuration
18. Make Your Line Sheet BetterDuration
19. USP: How to Talk About Your ProductDuration
20. Stories You Tell About ProductsDuration
21. USP: Hot SeatsDuration
22. How Do You Market to Buyers?Duration
23. Plan Outreach & Meet Wholesale GoalsDuration
24. You Will be Ready for a TradeshowDuration
25. Trade Show Budget & CostDuration
26. Trade Show Booth DesignDuration
27. Trade Show Traffic FlowDuration
28. Collecting Leads & Following UpDuration
29. Writing OrdersDuration
30. Guest Buyer Q&ADuration
31. Filling Your Orders