SEO That Works 4.0 (2020) – Brian Dean

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The One Thing You Can Do to Get More Search Engine Traffic in 2020

A Backlinko subscriber, John, sent me this email a few weeks ago:

“I’ve been doing SEO for over three years now. I keep my site updated with quality content. I even promote my content on social media. But nothing seems to be working.”

I want to emphasize something for you:

John is a hard working guy that knows the ins and outs of SEO. He’s a legit entrepreneur with a growing business. But despite his hard work, John isn’t getting the results he deserves.

But John’s story isn’t unique…

Statistics show that 71% of websites get less than 200 visits per day. That’s not enough traffic to build a business on. And even if you are getting decent traffic right now, you probably have the potential to increase that by 2x, 3x or even 5x from where it is today.

This means — whether you’re an SEO agency that wants to deliver results for your clients or a business that relies on search traffic to survive — you’re at risk of missing out on the traffic that you desperately need.

But not everyone is struggling.

The Secret Behind Sites That Zoom to the First Page (And Actually Stay There)

Let me know if this has ever happened to you:

You’re checking out the first page competition for one of your target keywords and you see one, two or maybe even five sites that have no business ranking above you.

That’s when you think to yourself, “How did THEY manage to rank above me? My content and backlinks are SO MUCH better than theirs.”

Even though you don’t have x-ray vision to peek inside the inner workings of their business, you just KNOW that they’re generating high-paying clients, profitable product sales, and lucrative commissions around the clock.

And you think to yourself: “”How can I do that?””

That’s exactly why I’m writing to you today.

You see, when someone ranks on the first page of Google for a competitive keyword there’s no magic or luck involved.

You may not be able to see it, but there’s almost always something behind the scenes that propels them to the first page (and the landslide of traffic that a top ranking brings with it).

(In fact, there are actually 3 SEO secrets at work. I’ll reveal all 3 in a minute.)

And That’s EXACTLY What I’m Going to Share With You Today

Once you understand these 3 secrets, generating traffic becomes as simple as following a step-by-step recipe.

Just follow the steps and you’re set.

Take a second and think about what it would be like to have a step-by-step plan for generating targeted traffic…

A plan that showed you how to publish content that you KNOW would rank for keywords that your customers search for every day.

A plan that gave you tested email scripts that you could send to influential bloggers and journalists…

…scripts that made them WANT to share your site with their readers.

That’d be pretty great, right?

Well with the right system in place, it’s possible.

Before I get into that, I want to answer the question that’s probably rattling around in your head right now:

“How did you figure all this out, Brian?”

It Wasn’t Easy (and it took more than 7 years) But I’ve Developed an SEO Blueprint That Gets Consistent Results…

Hi, I’m Brian Dean.

You may know me from my Forbes profile where they called me a “recognized SEO expert.”

Or you may have seen me in the Inc article where they referred to me as a “brilliant entrepreneur”.

More than likely you first heard of me from my blog, Backlinko, that’s now one of the most popular marketing blogs on the planet.

And as you’ll see in a minute, I cracked the code on building a site that generates high-quality search engine traffic 24/7. But you might be surprised to hear that, before I figured out the secret to first page rankings…

…I HATED SEO.

It’s true.

Back in 2009 I quit my job and decided to make 100% of my income online.

Because I didn’t have a cushy 9-5 to fall back on, I had to figure out what worked in the real world… or I didn’t eat.

Unfortunately, Things Didn’t Go to Plan…

During my first 3 years as a solo entrepreneur, SEO was a HUGE struggle.

I’d work my fingers to the bone writing content and building backlinks…

…only to find my site stuck on the 4th page of Google.

And if I DID get a whiff of the first page — POOF!! — my rankings would disappear overnight.

The worst part?

I wasn’t throwing spaghetti against a wall and hoping something would stick.

In fact, I did what all the so-called SEO “experts” told me to do.

• I kept my site updated with fresh, quality content.
• I optimized my title tags and description tags.
• I promoted my content on social media.

But nothing worked.

I quickly realized that the “just publish great content and the traffic will come” approach worked GREAT for big brands and bloggers with huge followings.

But what about someone like me who was a one man show? How could I crack the first page?

That’s when I decided to hop off the “just publish great content” train. Instead, I’d hunker down and test everything.

And I discovered something surprising…

Get SEO That Works 4.0 (2020) – Brian Dean, Only Price $127

Then – BAM! – I Had a Breakthrough

After years of trial and error I FINALLY found something that actually worked.

It was one of those “light bulb” moments you see in cartoons.

I realized that:

Most people believe the secret to first page rankings and targeted traffic is to publish “great content”. Instead, I’ve discovered that there are certain TYPES of “great content” that actually get results.

And most important of all, you need to strategically promote every piece of content that you publish.

I turned this “light bulb moment” into a system that grew one of my web properties from a blank WordPress installation into a $10k/month earner… in only 4 months.

Here’s What Happened Next:

Since my first breakthrough I’ve spent much of the five years testing, tweaking and implementing hundreds of SEO, link building, and content promotion strategies…

…and teaching those strategies to enterprise businesses and digital marketing agencies around the world.

And I’ve used these very same strategies to generate over five million search engine visitors to my own web properties (which happen to be in some the most competitive industries on the planet, like insurance).

After spending years underground as the “ghost in the machine” for countless businesses, I decided to launch Backlinko in 2013…

And the results speak for themselves…

Even though I had a reputation among SEO agencies as “the guy that knows what actually works”, no one outside the very-secretive SEO industry knew my name.

Despite the fact that I was entering one of the toughest industries online, my proven system has allowed Backlinko to rank for some of the most competitive keywords in the marketing industry, like “SEO expert”:

“Content writing”:

“Link building”:

“Keyword research tools”:

And “SEO best practices”:

As you might expect, these first page rankings generate thousands of targeted visitors each and every month. In fact, here are my traffic stats from last month:

During that time I’ve also landed mentions from major news outlets, like Forbes, TechCrunch, and Entrepreneur (without ANY PR firms or connections with journalists).

(In fact, Inc.com recently called me “One of the world’s most sought-after SEO experts”.)

And I should point out that these visitors that come from Google, blogs and news sites aren’t tire kickers. Because a good chunk of Backlinko’s visitors invest in my training products, I’ve quickly grown Backlinko from a brand new blog to a 7-figure business.

I’m not sharing this with you to brag…

It’s to show you what’s possible when you generate lots of targeted traffic to your site.

Because the truth is this:

I know most of the SEO strategies people write about don’t work.

There’s a simple reason for that:

Most of these “strategies” are based on theory… not real world testing.

I shared my story to show you that I’m not one of those lame “SEO gurus” that just tells other people to “write great content”.

I know how to get real world results in challenging industries… because I’ve actually done it!

And That’s Because I Follow a Proven Blueprint

As you know, I follow a tested, step-by-step plan for every site that I launch and for every business that I consult for.

And it’s a proven system that you can also use to grow your business…quickly and at scale.

So if you’re serious about generating serious amounts of search engine traffic for your site — forget content, social signals or even backlinks — the one thing you need is a system that you tap into.

Because once you have that, you’re set.

Here are the 3 secrets that my SEO blueprint is based on:

SECRET #1

Forget “”Great Content””. Learn How to Leverage The Right TYPES of Content For Links

I’m usually a pretty laid back guy…

But there’s one thing that really gets under my skin:

When I read an article from a so-called “SEO expert” that claims the secret to high rankings and organic traffic is to “publish great content.”

Wrong.

Tell me if this sounds familiar:

You spend days — and maybe even weeks — working your tail off on a blog post, article or infographic that you hope will light the world on fire.

You hit “publish,” share it on Twitter, and maybe let your email list know about it.

When your head hits the pillow, you sleep easy knowing that you just published something that’s going to be huge.

You wake up the next day expecting a tidal wave of traffic and dozens of authority links. You’re so excited you’re almost reluctant to log in to Google Analytics.

But when you log in to see your traffic stats…

Nothing.

Even worse, when you check your rankings a few weeks later, you wince as you see your competition sitting pretty at the top of Google… …while you struggle to crack the first page.

That’s when you say to yourself:

“This is BS. My content is WAY better than theirs. How in the world are they outranking me!?”

So you log back into WordPress and give it another shot… hoping that one of your articles will go viral and put your site on the map.

And you repeat the process until one day you throw your hands in the air and say “I give up!”.

This is what I call the “publish and pray” approach. You publish something and HOPE that it generates high quality backlinks and “goes viral.”

(Trust me, I’ve been there.)

Unfortunately, hope doesn’t pay the bills.

And even though you might get lucky once and a while, “hope marketing” isn’t a reliable strategy if your business needs search engine traffic to survive.

The thing is: it’s not your fault.

I know you work hard on your site and on your content. And I’m sure that if you asked 100 people, 99 would say your site deserves a spot on Google’s first page.

But it’s almost impossible to know where to begin when every article you read shells out fluff advice.

It seems like almost every SEO blog post out there has the same vague advice like, “publish great content” or “focus on inbound marketing.”

As you’ve probably seen firsthand, the “great content” approach sounds nice in theory…

…but it doesn’t bring you the results that you deserve.

But there’s a better (and easier) way…

Get SEO That Works 4.0 (2020) – Brian Dean, Only Price $127

How My Proven Content Templates Generate Quality Links and Targeted Traffic

Trust me:

I tried the whole “if you build it, they will come” approach to SEO and content marketing.

In fact, my very first site was in the weight loss niche.

And because I was fooled into believing what these “content cons” were spewing about “great content”, I thought that all I needed to do was push the “publish” button.

Needless to say, that strategy (if you can even call it that) was a HUGE flop.

That’s when I decided to learn how to develop the right TYPES of content

Since then I’ve tested dozens of different content formats…

…and discovered a minority that work almost 100% of the time.

In fact, I’ve developed 7 proven Content Frameworks that are engineered to go viral and rank in the first page.

These Content Frameworks are simple “plug and play” content templates that get results.

Best of all, I’ve successfully used these Content Templates in almost every industry under the sun — including insurance, pest control, investing, and dog training.

So even if you or your client is in an obscure or competitive niche…

…you can generate targeted traffic and authority backlinks using my 7 proven Content Frameworks.

SECRET #2

Tap Into Proven Link Building Strategies That Generate Lasting Results

Let’s face it:

Even with all the buzz about social signals, you and I both know that backlinks are what get you to the top of Google.

In fact, I recently analyzed 11 million Google search results. And I found that backlinks remain the #1 most important ranking factor in Google’s algorithm.

But if you’re like most people, you’re struggling to build links without having to resort to the “usual suspects” of link building strategies, like infographics and guest posting.

The truth is this: Building links in 2020 IS harder than publishing a bunch of “great content” or “making an infographic”.

That’s a fact. And even if you are able to build a handful of quality links to your site, there’s that little voice in the back of your head that asks you:

“This might work now. But how do I know this isn’t going to bring on a Google penalty in a few weeks?”

In fact, when I chat with digital marketing agencies, one of the first things they ask me is:

“With Google moving the goalposts every few months, how can we possibly know which strategies will work for our clients over the long-term?”

Unless you can afford to lose out on 90% of your search traffic when Google unleashes their next update, you need to be VERY careful about the link building strategies that you use (and how you use them).

How to Build Links That Work in 2020 (and Beyond)

It turns out that most people go about link building the wrong way. When I ask people what link building strategies they use, they usually say things like, “guest posting” or “infographics.”

Sure, there’s something to be said for some of these link building techniques.

(Actually, I’ve added a few patented twists to all of these techniques. And I’ve found that a few simple tweaks can increase their impact ten-fold.)

But if they’re the only strategies that you use, you’re in serious trouble.

Because if there’s one thing I’ve learned over the last few years, it’s that relying on one — or even a handful of link building strategies — is a recipe for disaster.

And if the strategies you use are the same exact techniques everyone else is doing…

…well, let’s just say it’s only a matter of time before your site drops from Google’s results like a stone tossed into the ocean.

Trust me, I’ve been there.

Back when I first started in SEO I would launch a site and blast it with whatever links happened to be working that month.

Sure, I’d rank for a few weeks, but the results didn’t last. After more than 30 Google knockouts, I decided to lift myself off the canvas for the last time.

I was determined to find lasting strategies that ranked sites quickly… and kept them there for good.

It took years of hard work and tireless experimenting, but I’ve developed a number of techniques that work over the short AND long-term…

…including powerful twists to tried-and-true link building strategies that make them 5-8x more powerful.

Best of all, these strategies are MUCH more effective and MUCH easier than the link building techniques everyone else is doing.

For example, here’s my Google Analytics data from the early days of Backlinko:

See those spikes in traffic? Believe it or not, but those spikes DIDN’T come from publishing a new blog post. Almost all of those spikes came from me promoting my content the right way.

(You’ll see exactly how I used these techniques to take Backlinko to the first page for insanely competitive keywords in Module 3 of SEO That Works 4.0.)

To give you an example, one of the proven link building strategies I walk you through in Module 3 is called “Renovation Link Building”.

It’s a strategy that I’ve never seen discussed in public.

And it’s one of the secret weapons that I’ve used to build links from massive authority sites, like the University of Michigan.

Best of all, you don’t need a huge marketing budget or a 10-person team to tap into this powerful and scalable link building technique.

SECRET #3

Leverage a Proven, Step-by-Step Plan That Gets Results

I can’t emphasize this enough: Unless you have a proven, step-by-step plan in place, you’re flying blind with your SEO.

Because they don’t have a proven blueprint, most people tend to ask questions like:

“What anchor text ratio should I use?”

“What’s the future of guest posting?”

“What if I have a client in an obscure niche?”

“What about social signals?”

I don’t know what else to say except: these questions DON’T MATTER.

When you find yourself asking questions like this, it means that you’re worrying about things that don’t make a difference AT ALL.

And unless you know what you need to be focusing on, you’ll never be able to get consistent results.

What’s the solution?

A proven, step-by-step blueprint that shows you EXACTLY what you need to do and EXACTLY how to do it.

Because once you have a proven plan in place, you’re set.

There’s no guesswork and nothing to figure out.

Just follow the steps, do the work, and you’re good as gold.

Get SEO That Works 4.0 (2020) – Brian Dean, Only Price $127

The Way I See It, You Have 3 Options:

Option #1: You Can Figure It All Out On Your Own

This is the “strategy” that most people take… and it hurts them.

Sure, you can try to put the pieces together from blog posts, forums and YouTube videos. But that would take YEARS. (If you’re lucky enough to turn the information out there into a step-by-step system at all.)

After all, it took me over four years of tireless experimentation before I had a step-by-step plan in place.

As I’m sure you’ve seen firsthand, the SEO information you come across online is often conflicting, confusing (and more often than not), flat out wrong.

All this conflicting information makes it almost impossible to turn the content you read into a step-by-step blueprint.

But here’s the thing: I’ve already done all the hard work for you. I’ve run countless experiments over the last four years.

I’ve gone through the struggle of “putting the pieces together”.

And I’ve come out the other side with “impossible” first page Google rankings (as I showed you above). And I’ve packaged my system into a proven, 5-week blueprint that anyone can follow.

Option #2: Hire an Agency

This option is like walking through a minefield.

Sure, you may end up without a scratch…

…but more often than not, you’re going to get blown up.

I can’t tell you how many people I know that got burned by shady SEO agencies.

And even if you find a reputable one, you’re looking at a $10k/month retainer.

Plus, I used to consult for a lot of the big, US-based white hat SEO agencies. And I can tell you firsthand that there’s nothing special going on in those offices.

Now it’s time for option #3…

Option #3: Follow a Proven, Step-By-Step Blueprint.

You came to this page because you’re serious about your online business…

…and you know that to grow your online business, you need more targeted traffic.

That’s why I’m going to show you how to take the advice you learned today, and turn it into a step-by-step blueprint for first page rankings and targeted traffic.

I’ve developed an online training course that cuts out the noise, fluff and conflicting advice…

…and shows you EXACTLY how to get more traffic, leads and customers using white hat SEO.

Keep reading.

Introducing SEO That Works 4.0 (Updated For 2020)

Join SEO That Works 4.0, give me 8 weeks, and I’ll show you how to quickly get more traffic, generate more leads and sales, (and most important of all) significantly boost your revenue.

I recently updated the entire program for 2020 (including lots of new strategies that are working GREAT right now).

Here’s how it works:

Every week you’ll get access to new video training sessions that come with step-by-step instructions that show you EXACTLY how to execute the material. Each lesson comes with additional training material like worksheets, field reports, and tutorials.

The best part? Whether you’re new to SEO or a veteran, you’ll get access to my proven SEO blueprint so that you can quickly grow your online business.

Plus, the SEO That Works system has been field tested by over 4,000 SEO That Works graduates. That way you don’t have to wonder whether or not the system works. You just have to find out whether or not STW is right for you.

Read on to answer the question: “Is SEO That Works right for me?”.

Let Me Break This Down for You

Now’s the time to decide whether SEO That Works is right for you.

If you say “yes” to any of these questions…

…then SEO That Works is PERFECT for you.

• Are you a digital marketing agency that wants to impress your clients with outstanding results? Then SEO That Works is PERFECT for you.
• Are you an ecommerce site owner that wants to get more sales from SEO? SEO That Works is PERFECT for you.