Site Audit and Analytics Audit – Annielytics

Salepage link: At HERE. Archive:

It’s not surprising though, given the flexibility Google Analytics allows for customizations. Of course, with that flexibility comes a higher risk of making your data unreliable, even to the point of having to declare data bankruptcy and start from scratch.

My Google Analytics Audits are comprehensive in their breadth and depth. I start with a checklist and follow the data wherever it takes me. With rare exception, I find something new in each audit I’ve never seen before. It’s not surprising though, given the flexibility Google Analytics allows for customizations. Of course, with that flexibility comes a higher risk of making your data unreliable, even to the point of having to declare data bankruptcy and start from scratch.

What’s Covered in the Audit

Here are a few of the top-level areas addressed in our analytics audits:

Tracking Code

• Outdated Code
• Missing Code
• Tracking Code Placement
• Advertising Reporting Features
• Social Settings

Configuration

• User Permissions
• Referral Exclusion
• Cross-Domain Tracking
• Hostname in URLs
• Filters
• URL Rewriting
• Default View
• Default Page
• Autotrack

Data Integrity

• Raw Data View
• Combined Data
• Spam/Bot Traffic
• Excessive Sampling
• PPC Sessions in Organic
• Query Parameter Exclusion
• (not set) in Reports
• Signs of Scraping
• Artificially Low Bounce Rates
• Annotations
• Personally Identifiable Information
• Manual AdWords Tagging Override

Measurement

• Campaign Tagging
• Email Tagging
• Event Tracking
• Custom Dimensions/Variables
• Custom Metrics
• Data Imports
• Remarketing
• User-ID
• Site Search
• Content Grouping
• Channel Grouping
• Segmenting Paid Search
• PPC Landing Pages

Conversions

• Macro Conversions
• Micro Conversions
• Defunct Conversions
• Goal Funnels
• Ecommerce Tracking
• Enhanced Ecommerce

Account Linking

• AdWords
• AdSense
• Search Console

Mobile Apps

• Property Strategy
• Mobile App Postbacks
• Crashes and Exceptions
• App Speed
• App Events
• Google Play

AMP Analytics

• Property Strategy
• Analytics Vendors Supported
• Triggers
• User Identification

Sneak Peek

I created this simple gif to showcase what you can expect an audit to look like. Of course, all identifying information has been blurred to protect clients’ confidentiality.