Stick Strategy Secrets – Alex Mandossian

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Discover the Fastest, Easiest, Most Enjoyable Ways to Generate Repeat Business, Win Referrals, and Increase Your Revenue and Profits

• Put your lead-generation on auto-pilot … and attract better-qualified prospects
• Break through email clutter and pre-qualify potential customers
• Reduce refunds, keep more clients and boost client lifetime value
• Effortlessly build credibility and trust with skeptical buyers
• Generate more word-of-mouth and direct referrals
• Find world-class vendors … and leverage them for more business

Wednesday, April 8, 2020
SAN FRANCISCO, CA

Dear Friend,

When you’re looking for ways to maximize profits and minimize losses … bubble gum, Krazy Glue™ and Velcro™ are probably not the first things that pop into your mind.

But you should.

Because these common household items hold the key to maximizing profits without working extra hours – and without spending a single dime more on advertising.

You see … getting “sticky” is the key to outrageous financial success in business.

Unfortunately, most entrepreneurs don’t know or choose to overlook this simple truth … and instead select less effective, more time-consuming strategies in their quest to find bigger profits.

The Top 3 Mistakes Entrepreneurs Make When Pursuing Bigger Profits

Mistake #1: They work harder and longer.

Most entrepreneurs sacrifice free time, vacations, evenings at home with the family, time out with friends, exercise and sleep in a quest to maximize the hours they log at work. Their Calvinistic work ethic mistakenly leads them to believe that the longer and harder they work, the more money they’ll make.

Why this is a mistake: You went into business for yourself to have more time and flexibility. Worker longer and harder will burn you out … and wreak havoc with your relationships. Worst of all, sacrificing self-care eventually decreases your productivity and increases the chances of making costly errors.

Mistake #2: They slash expenses.

One part of the profit equation is expenses … so profit-hungry entrepreneurs chop away at expenditures with a vengeance. They stop spending money on employee education. They cut back on marketing and advertising. They nickel and dime every vendor they can in the quest to lower their bills.

Why this is a mistake: The areas that get trimmed are most often the areas that should be invested in … IF you want to survive and thrive. Not investing in yourself and employees means that eventually you’ll fall behind your competitors in terms of knowledge and skills. Not investing in marketing means eventually your customers will forget about you. Squeezing vendors for every cent eventually will sour key relationships.

Mistake #3: They prospect for more clients.

After all, more clients will generate more revenue, right?

Why this is a mistake: Landing new clients takes time and money – anywhere from 5 to 10 times as much as it does to make a repeat sale to an existing customer. It’s far easier to get a client to buy a second time than it is to make a first-time sale.

Growing your clientele is fine … but not when you’ve overlooked faster, easier and cheaper methods to increase revenue.

Listen, I don’t want you to make these critical mistakes. Especially when so many business owners are struggling to survive … and especially when there are so many easy ways to boost profits quickly.

That’s why I’m writing.

The Secret to Eye-Popping Profits Revealed

Highly profitable businesses know that the secret to increasing revenue and minimizing losses is having a follow-up system in place to nurture new customers. Even the simplest forms of follow-up can help to:

• Decrease your refund rates
• Turn more first-time buyers into repeat customers
•  And ensure that existing customers stay with you for life!

I call them “Stick Strategies” because they do just that: They make your sales stick … and they make your customers stick.

So why don’t most companies use stick strategies? Personally, I think it’s because many entrepreneurs like the adrenaline rush of pursuing and landing new clients.

Others think that the process of following up is complicated, expensive and time-consuming.

In fact, stick strategies can be ridiculously easy, fun and low-cost. Plus, you can put them on autopilot … leaving you free to focus on servicing existing customers and drumming up new business.

I believe so firmly in the power of stick strategies that I’ve partnered with one of the world’s leading experts on stick strategies – my good friend, Joe Polish of Piranha Marketing – to create a brand-new training program.

 Get Stick Strategy Secrets – Alex Mandossian, Only Price $127

Discover the E.L.F. Approach to Making Sales and Customers Stick

In Stick Strategy Secrets™: Time-Tested Tactics That Maximize Profits and Minimize Losses, you’ll discover 106 time-proven stick strategies and tactics to use when selling your products and services … plus real-life case studies, templates, samples and scripts to help you put them to work immediately in your business.

Stick Strategy Secrets™ shows you exactly how to form bonds and develop lasting relationships with the customers and clients you already have. So you can…

• Make more sales with less effort than ever
• Reduce your refunds and the losses associated with them
• Add huge sums to your bottom line 
• Create an army of loyal repeat customers
• Stand head and shoulders above your competitors
• Reduce your marketing investments while increasing your returns
• Generate priceless word of mouth and “buzz” among your customers
• Visit the bank more often to deposit your checks!

Best of all, these strategies what Joe calls “E.L.F.” – Easy, Lucrative, and Fun.

The tactics you’ll discover will take mere minutes to implement. And once they’re set up, you can put them on autopilot. So they do the critical work of nurturing client relationships … while you invest your time finding new business and thinking up even better ways to serve customers.

How do I know?

I Use These Strategies Myself … and Learned Many of Them From Joe

I consider myself a good marketer. Others seem to agree – many thought leaders have confided that they consider me to be one of the top 10 direct marketers in the world.

The proof? I’ve helped my clients generate over $300 million in sales and profits for my clients and partners via “electronic marketing” media such as TV Infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing.

I’ve consulted Carnegie Training, New York University, 1ShoppingCart, Mutuals.com, Rokenbok Toys, and with top business leaders such as Mark Victor Hansen, Les Brown, Brian Tracy, Joe Vitale, John Childers, T. Harv Eker, Dr. Stephen Covey, Harvey Mackay and
many others.

My business has grown into a multi-million-dollar operation. Revenue has increased more than 4,000 percent since my first year in business – in fact, I turned my 2001 annual revenue into an hourly income by 2006.

But when I met Joe, I discovered just how much more
I had to learn when it came to stick strategies.

Joe is an unparalleled genius when it comes to using stick strategies to build easy, lucrative and fun businesses. He made his fortune in an almost-invisible niche by showing carpet cleaners how to crush the competition and turn their small local businesses into money-churning machines. His unique mix of real-world experience and stunning financial success has turned him into one of the most well-known, respected, “complete marketing geniuses” in the world.

Consulting clients from many different countries each happily pay up to $10,000 a day just to hear his advice. His boot camps attract convention-sized audiences full of famous entrepreneurs and many of the “superstars” of marketing and advertising.

Joe’s phenomenally success marketing systems are firmly rooted in stick strategies. He excels at spotting hidden opportunities to strengthen and leverage client relationships.

Best of all, his techniques are easy, fun, lucrative … and can be done almost entirely
on autopilot.

7 Ways You’ll Benefit

When you’re armed with Stick Strategy Secrets™, you’ll know how to:

• Turn your first-time buyers into lifetime customers. The father of direct mail, Dick Benson, found that if you can get a second sale out of your customers, you can count on them to be worth 3X as much to you over the course of their lifetime.
• Transform your business into money machine. Stick strategies give you the ability to quickly and robotically respond to the purchasing actions of your customers. You won’t have to stand around waiting for orders to magically appear. Stick strategies let you take a “proactive approach” that automatically guides customers down the purchasing path that you’ve already paved for them.
• Fatten the bottom-line of all your products/services! The cost of acquiring a customer for the second sale is ZERO. You already have them! Which means that you are operating at pure profit with your existing customers. The second, third, and fourth sales all go directly into your pocket.
• Generate referral business … and save on marketing costs. Referred customers are the best type to have – they come pre-qualified and usually are eager to buy. One entire section of Stick Strategy Secrets™ focuses on how you can generate more referral business.
• Instantly gain a HUGE competitive advantage. It doesn’t matter if you’re up against one, ten, or even 100 competitors. I guarantee you that none of them are using these stick strategies. The simple fact is … most business owners don’t understand the critical nature of stick strategies.
• Save money. Most of these stick strategies are inexpensive to implement. Some are absolutely free!
• Increase productivity. If you’re like most business owners, you want to devote your time to the activities that produce revenue. The good news is that Stick Strategy Secrets™ allows you to put your customer follow-up on autopilot. So you can invest your time in activities that increase revenue.

Make Your Entire Marketing and Customer Service Process “Sticky”

Stick Strategy Secrets™ is a 6-module training program. When you enroll, you’ll get instant access to all training materials. Take a look at some of the powerful lessons and strategies you’ll learn in each module.

Module 1: No-Staff Selling System & Automatic Lead Generation

Talking to prospects can quickly hog up hours of your day, particularly if you have to spend time educating prospects about what you do and answering the same questions time after time.

During this module, you’ll learn strategies to educate and pre-qualify customers using 16 different automated tools. End result? You’ll have more time to take care of paying customers. Discover:

• The 2 most important types of recorded messages to test (don’t worry – we even provide the script for you to make this super-easy)
• The hidden benefit that will come once you systematize your marketing system (Hint: your family will thank you for it!)
• Shockingly easy ways to increase the number of leads that are coming into your business
• What your prospects really want … and how giving this to them will make them more likely to buy from you
• The 2-step process that allows you to sell without selling
• The real reason prospective customers shop on price (hint: ultimately, YOU are at fault) … and how to change the criteria they use when making buying decisions
• How to adjust the way you deliver information when selling so that prospects let their guard down
• How a simple sticker can slash your product refund rate in half virtually overnight … and more importantly, what happens in your customer’s mind to make this elegant solution work so well
• The hands-down most important question to ask first when returning a prospective customer’s call … and how making this vital change will save you hours of otherwise-wasted time
• The key differences between H.A.L.F. and E.L.F. marketing strategies … and how converting to the latter will increase your profits and peace of mind
• What most marketers don’t understand about building relationships with customers … and how mastering this concept will increase the value and length of customer relationships
• How long a 24-hour recorded message should be (I guarantee you’ll be shocked)
• Why prospects will thank you for requiring them to jump through a few hurdles before they hire you
• The unusual bonus to offer to customers to increase the length of their relationship with your company (hint: it has virtually nothing to do with the added value they get from using this resource)
• The clever way to use eavesdropping to generate more sales and lower your return rates 
• The best type of information to get prospects to call you for … and what never, ever to call this item
• The 5 magic words that will automatically increase the number of calls you get from prospective clients

Module 2: Fax-Voice Broadcasting & Proven Script Templates

Faxes and voice broadcasts (pre-recorded messages) are powerful – yet often overlooked – marketing tools. During this module, you’ll discover 30 different ways to use fax and voice broadcasts to promote to and pre-qualify prospects, as well as how voice broadcasting differs wildly from the more common (and annoying) auto-dialed telemarketing.

Not sure you want to use fax or voice broadcasting? No worries (though we think you might change your mind after going through this module)! You’ll learn how to adapt the specific strategies we teach to other media if you choose. Discover:

• The truth about whether long copy or short copy is best (we’ll tell you the only thing that is guaranteed to NEVER work)
• The one quality that makes good marketing great (most people don’t do this … and as a result, they overlook tactics that could transform their marketing results)
• Why boxing can help you become a better marketer (taking this approach practically guarantees you’ll boost your sales … without increasing your costs much)
• How to get paid thousands of dollars for your consulting … without ever having to talk to a single client
• The most important day of the year (at least, according to your clients and students) … and how to leverage this to build a stronger relationship
• A below-the-radar way to warm prospects up to the idea of attending a seminar or bootcamp (best of all, other people will be doing much of the pre-selling for you)
• Deliver a service? Try this technique to help clients squeeze even more value from their investment … and build a ton of goodwill in the process
• Do appointment cancellations wreak havoc with your schedule? Here’s a proven way to fill empty slots in your calendar quickly
• The only prerequisite you must be able to meet to be successful at voice broadcasting (get ready to generate returns on your investment as high as 100:1)
• The critical difference between voice broadcasting and auto-dialing – this is essential if you don’t want to anger people by calling them
• The potentially deadly error that most marketers make when communicating with prospects vs. customers (fix this and you’ll almost instantly boost your profitability)
• Discover the response-killing no-no’s to avoid when choosing web site URLs … and what to do if your preferred URL is already taken
• Are your prospects overwhelmed with advertising messages? Here’s what to add to your marketing funnel to get more people reading your messages – especially if you publish a newsletter
• Why most people who use voice or fax broadcasting fail miserably – discover the biggest mistakes to avoid and the underlying principle that, if you follow it, practically guarantees your success
• What to offer – and how – to scoop up more abandoned sales (we’ll give you a tried-and-proven script that makes once-lackadaisical customers frantic with worry at the idea of not getting through)
• An easy way to get affiliates motivated to promote your products, services and events … for pennies
• The essential formatting tip that can transform your marketing results when sending faxes (if you’ve ever had disastrous results, this could easily be the problem – good news, you can fix it in seconds)
• The right (and highly profitable) way to use fax broadcasting with high-end clients

Module 3: Client Bond-Builders and Snail Mailing for Dollars

Your customers face dozens of choices when it comes to selecting the products and services you provide. During this session, you’ll discover 24 top-secret strategies for bonding with your clients using direct mail. You’ll not only be their #1 choice … they’ll be more likely to refer friends and colleagues to you, too.

• How to get customers to pay you for the bonus gifts you offer when promoting products, services or events
• Speaking at a seminar? Use this low-cost tool to generate more back-of-the-room sales at the event
• How to properly set the context of any free offer you make … so prospects respond in droves and cherish what you give them
• How to ethically train customers to buy … and create a positive change in the world at the same time
• An amazing way to thank customers for their business (do this exactly as we show you … and they won’t get mad if you ever mess something up)
• An easy way to reactive old clients for less than a quarter 
• What you must get customers to do first before you can ever hope that they’ll buy from you again
• A proven 3-part formula you can use to communicate with clients after a sale … and one of the best methods for contacting them (tip: it’s NOT e-mail)
• Want to find the best prospects for your business? Discover the rule that marketing legend Joe Sugarman uses to cultivate the best leads
• Why irritating your prospects can actually be good for business (if prospects don’t seem to pay much attention to your marketing messages, you do not want to miss this!)
• A respectful – and effective – way to get clients with past-due invoices to pay their bills … without resorting to a collection agency
• How to reactive past clients that you’ve ignored with a simple 2-page letter (this model has produced response rates as high as 28% in some industries)
• The single-most important piece of communication you should send if you offer your own seminars, workshops or bootcamps
• How to grab prospects’ attention in a crowded marketplace (see what’s been proven to work in even the most competitive industries)
• The more senses you involve, the more effective your marketing will be – discover the sense that most people forget about and 2 creative ways to involve it
• The key rule to keep in mind when evaluating whether or not you can afford lumpy mail promotions
• 3 ways to generate interest in your seminars, bootcamps and other speaking engagements
• Affiliate marketing can help you generate a lot of business … but you must understand this one rule first to do well

Module 4: The Social Proof System for MORE Sales & Profits

When customers are uncertain, they look to the people and environment around them for clues about how to feel and act. This is called “social proof.” During this module, you’ll discover ways to employ social proof to gain credibility and trust with prospects and clients. The best part? All 36 tactics can be put on auto-pilot.

• 12 strategies you can use to employ social proof in your marketing
• The surprising source of some of the best copy you can ever find (hint: it won’t be written by you or a professional copywriter)
• The social proof strategy that everyone uses … but most take for granted (you’ll also discover 5 “secret ingredients” that will amp up the pulling power of this approach)
• Why conditional guarantees aren’t all bad … and when using one can motivate customers to take action
• 4 things to incorporate into your website to super-charge your testimonials (these are especially important if your prospects tend to be skeptical about written testimonials)
• What spoiled produce can teach you about marketing … and how to apply this insight to generate more (and more powerful) testimonials
• The thing that most business owners do in an attempt to provide good service … but that actually inhibits their business growth
• An innovative way to use surveys to excavate social proof you can use to sell more products, services and events
• The best time and place to snag video testimonials from clients … and how many marketers mess this up
• 36 different tools you can use to provide social proof to prospects and customers … and the type that is most effective
• Don’t want to be at the mercy of y”