The 7-Figure BPM System – Depesh Mandalia

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The 7-Figure BPM System

Facebook Ads Training For Ecommerce & Lead Gen

For brands, dropship, POD, service providers, coaches, courses and more!

Let me show you how I build immunity to Facebook’s constant changes whilst increasing sales and profits!

What if I told you Facebook ads marketing is SIMPLER than you’re led to believe?

Back in 2014 I led an Ecommerce store (print on demand) to $8M revenue with Facebook ads The following year? $26.5M revenue.

THAT’s when I realised my mistakes!

Back in 2012 I was fresh from running organic/paid search campaigns and tried using the same tactics on Facebook ads (for 18 months) – show an ad, get a click. 

Did it work? No.

It was 18 months of failure which finally led to the breakthrough – because I stopped thinking like a pay per click marketer and started thinking like: a customer.

Life wasn’t always that way – I 2009 I fell into deep depression, had no idea about ‘wealth creation’ and felt humiliated because I couldn’t bring money in for my family. Then in 2011-12 I created a 7-figure revenue through Affiliate Marketing & SEO. And by 2014 had figured this Facebook advertising thing out too. I’ve never looked back since…

“To unleash our full potential, the Universe sometimes puts us in a far worse position, to build in us stronger foundations, for the better things ahead.” 

– Depesh Mandalia, 2019

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I’LL ADMIT IT – I DIDN’T KNOW WHAT I WAS DOING, AT FIRST 

•  Spent a year boosting posts thinking that was the only way to run ads
•  Couldn’t make sense of the range of targeting and ad options
•  Found very little practical help let alone guidance on exactly what I should be doing
•  Was close to giving up on Facebook Ads as a viable advertising platform
•  I wasted thousands trying to test things without knowing how to get things working
•  I struggled to repeat my successes as I failed to develop a strategy, relying on chance
•  I always felt Facebook was against me; just when things got working the rug was pulled from beneath me
•  I felt inferior looking at other people’s results, wondering what their secrets were…

 Then… found a formula that worked back in 2014, that’s continued to pay dividends today. Yep, EVEN in 2019. 

Does any of that resonate?

My first success was with a company called Lost My Name (now Wonderbly) in 2014 – we became the poster child for Facebook due to our amazing success!

I helped them scale to 8 figures ($26.5M) in the space of 18 months. This also allowed me to get more involved with Facebook’s internal teams too – including an all-expenses paid visit to Menlo Park for a week-long session meeting various teams and presenting MY LEARNINGS TO THEM! That was amazing and made me realise how far ahead I was of others.

“Depesh was instrumental in taking Wonderbly (previously Lost My Name) from a bootstrapped project to over 1 million units sold worldwide in 18 months. He joined as a growth consultant and quickly scaled our sales through his expertise with Facebook ads, making Wonderbly one of the fastest growing startups on the Facebook platform at the time. 

There can’t be many that know Facebook ads better than him.“

– Asi Sharabi (Founder, Wonderbly)

After that I consulted for a few different companies, and helped them also grow through Facebook ads which got me thinking…

I WONDER HOW MANY PEOPLE REALISE THERE IS A PROVEN FORMULA TO GETTING FACEBOOK ADS TO WORK?

WANT TO HEAR MY BIG SECRET?

I’M A SALES & MARKETING EXPERT FIRST. 

NOT JUST A FACEBOOK ADS EXPERT!

My marketing skills has helped me make money through SEO, Email, Affiliate Marketing, Direct Mail, TV Advertising, Paid Search, Pinterest, LinkedIn, Twitter – phew, quite the list!

You see, I”m no one-trick pony. This is no quick-buck training program where I’ve magically discovered the secrets to Facebook advertising.

This is a training program steeped in my own 15 years experience with marketing, following the teachings I’ve picked up from the likes of Ogilvy, Cialdini, Hopkins, Ariely, Kahneman, Carnegie, Brunson…

If you recognised just ONE name then you know they’re all experienced and highly successful entrepreneurs themselves.

You see, I had not realised how different Facebook advertising was from paid search. I was trying to get as many clicks as I could for the cheapest cost. Back in 2014 that wasn’t the name of the game and in 2019 it’s no different.

Instead what I found worked was a marketing-first approach alongside the data, analytics, insights and geeky stuff we often (overly) focus on…

INTRODUCING THE ALL NEW BPM SYSTEM

BPM stands for Brand-driven Performance Marketing.

My 3R Framework for Brand is:

Relevance – Relationship – Rapport.

Brand-driven performance marketing is marrying customer insights, avatars, content, creative psychology and marketing funnels with data, reporting, insights, optimisation and scaling.

It’s simply using old-school marketing for the age of the internet.

The Brand-driven Performance Marketing System is a collection of Frameworks responsible for helping me profitably spend well over $25M since 2014. 

> The Graduation Framework, including Graduation Testing

> The Profitability Framework

> The Scaling Framework 

> The Marketing Foundations Framework

This has been the backbone to my success the last 5 years with Facebook Advertising. In fact my methods are older than Facebook itself…

And it’s all updated and ready for 2019!

The 3 PILLARS of the BPM SYSTEM:

1. The 3Rs – Relevance, Relationship, Rapport.

Once you understand that Facebook is just an ads platform, and you need to actually communicate your product or service to prospects well, you’ll realise just how easy Facebook ads can be!

2. Fast, Continuous Testing

If there’s one thing that holds people back from profiting or scaling, it’s doing testing the right way. 

Don’t waste money or time needlessly when my scientific Impressions based testing and automated graded system!

3. Scaling With Profits

Often it’s not Facebook that’s the problem; it’s your marketing messages, sales funnel, targeting, ads etc etc. 

It’s much easier to scale without stress when you know how to give Facebook what it wants!

You CAN learn this all yourself without paying anyone for their knowledge or time. 

And you should do this, if you have time and money to commit.

But if you value time and money like I do then fast-track your results today!

Want the same system that my clients and students scale to 6, 7 and 8 figures with?

Want my PERSONAL help to grow your business in 2019 with Facebook ads?

Who is Depesh Mandalia? 

• A Recognised Global Authority on Facebook Ads Marketing
• ?Agency Owner Overseeing $6M+ A Year In Global Ad Spend
• ?Advisor and Council Member for Facebook
• ?International Speaker and Thought Leader
• ?Profitable Affiliate, Ecommerce and Agency Entrepreneur
• ?15 Years Marketing Experience Including Chief Marketing Officer Roles In VC Backed Startups
• ?Facebook Ads Community Leader to Over 6,000 Entrepreneurs & Marketers
• ?Someone That Genuinely Cares For Your Success

“My mission is to bridge the gap between what high spending experts like me are doing right now and the knowledge and support gap between you and Facebook. I went through lots of pain when I spent 18 months and thousands in spend before I figured this Facebook ads game out. I did the hard work so you don’t have to”

PROVEN, RELEVANT SYSTEMS THAT MY AGENCY, AFFILIATE MARKETING AND ECOMMERCE BUSINESSES USE EVERY DAY, DIRECT TO YOU

•  Account setup: business managers, accounts, pixels, data, insights, funnels, templates and more!
•  Audience supercharged: how to get started from scratch to clever use of custom audiences, lookalikes and structured testing PLUS a MEGA LIST of audiences you can use TODAY!
•  Ace your creative games: learn what it takes to make your ads REALLY work in Facebook using tried and tested copywriting guidance and developing the right creative formats to reduce costs and increase conversions.
•  Fast & Furious testing: use the same systems I use to test products, audiences and creatives FAST without wasting time and money. The foundation of successful scaling
•  Laser targeting optimisation: maximise profits with every ad, ad set and campaign to squeeze lower CPA and higher ROAS
•  Sales funnel conversion – a breakdown of tools and techniques to improve results through conversion rate improvements in your sales funnel. You’re paying for your traffic so pay close attention to your website!
•  Scaling Strategies – you don’t need to be an expert to setup an account and find winning audiences and creatives, however scaling requires a different approach. I’ll share the techniques I use to scale and more importantly, show you what to look out for when your ad set encounters issues (and they always do!) – including the all new GT-CBO Method that helped us scale to $15M in revenue in just 3 months!
•  Automation & rules – use tech to make the right decisions at the right time without you having to continually check-in giving you valuable time back to work on your creative, marketing and ecom store
•  LTV/ROAS magic: Tricks and tips on increasing profit not just revenue through your store
•  Full videos, swipes, downloads and a course which remains up to date as it’s the same material we use in my agency!

WANT A PEEK INSIDE?

Here are the EXACT modules you get full access to after signing up.

Each section is packed full of hours of videos and written material for you to learn at your own pace. The videos are short and to the point because I know the value of your time. The course is designed for you to implement the frameworks step by step, but equally you can also dive into the areas of most need for you right now.

PLUS if you upgrade to the Group Coaching or One-on-One Masterminds I will personally help you through to implement the training and grow your business. 

If not, you can still purchase the course only option and join my free group where my team will do their best to help you there – it’s your choice. Because I know learning without support is difficult and we want to ensure you succeed like hundreds of others like you. 

Are you ready? 

Here are the modules you’ll gain instant access to:

WHO’S THE TRAINING FOR?

Glad you asked!

It is NOT for those that have never advertised on Facebook. This is not a beginners guide and in fact you shouldn’t spend money a course if you’ve never runs ads since you can learn the platform for free through Facebook’s BLUEPRINT training system (which I also consult on) and my free Facebook Ads Experts Academy group.

This program is for entrepreneurs running their own business.

This program is for marketers running ads for the company they work for.

This program is for agencies and freelancers helping clients with Facebook ads.

This program is for drops-shippers, print on demand sellers, branded store owners, selling digital services, generating leads for their business and it even works for mobile app download and local marketing campaigns too.

The course was specifically designed for my agency that specialises in Ecommerce, Lead Gen and Digital Services like coaching, events, courses and other info-products.

What’s more, because my agency use it, I keep the material fresh, updating at least every 2-3 months or sooner because Facebook changes so often.

Which means you get to buy a course for a low one-off price now, and get to keep the updates for the LIFETIME OF THE COURSE!