The Business Of Copywriting Academy – Dan Kennedy

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What reasons do you offer for not being a more effective freelancer? Insufficient time. Insufficient ability. Individuals do not value your genius. You’re still establishing your skill.

Whatever the reasons, if you’re all set to stow them, and proceed to major league success, then Dan Kennedy is all set to blaze a trail.

You see, it’s not about skill. Or ability. Or time.

Freelance success has to do with organisation … particularly how you run your organisation.

If you are contentwith a common, ‘small-time’ copywriting profession, getting and doing tasks, and being paid by the task, and fretting and hustling over the next task, this isn’t for you

IF YOU ARE READY TO RAPIDLY TRANSITION TO THE BIG LEAGUES … AND ARE READY TO EMBRACE THIS AS A BUSINESS … then Dan Kennedy’s Copywriting Business Academy is simply what you require.

In this compelling program, you’ll find out …

• How to establish a BUSINESS around your copywriting ability … not a task, not a task, not a profession … a BUSINESS.
• A clear course to landing more customers, much better customers, and larger costs.
• How to re-conceptualize what you do so that you bring in success with less resistance than ever in the past.
• How to surpass copywriting to produce winning methods for your customers … when you do this is when you begin commanding those astounding royalty checks you find out about A-list copywriters getting.
• How to discover the Good-Enough area in whatever you do so that you are optimizing outcomes and returns for your effort.
• Different methods you can make money and the advantages to each.
• 3 secrets to getting approval and payment from customers for the tips you make.
• And so far more!

Possibilities are you aren’t dealing with like a service if you’ve ever questioned why your success as a copywriter hasn’t reached the levels you desire. Now you can alter all that with the tested methods provided to you in Dan Kennedy’s Business of Copywriting Academy.

How you’ll bo ompoworod by tho tteadoroy…

CLIENT ATTRACTION METHODS

• NON-Traditional and conventional and HiddenSources of Clients
• How to ” produce” your own customer“out of thin air”
• How to turn entrepreneur not now utilizing copywriters into customers
• How to produce MAGNETIC STATUSon your own, so customers concern you
• Where and how to produce MAGNETIC VISIBILITY
• How to position yourself as MORE IMPORTANT than a copywriter
• The 2 circumstances when handling a customer and job without any FEE, paid just on outcomes, makes great sense— and how among those circumstances can be discovered today, right where you live, and became thousands or 10s of countless dollars of money in less than 30 days
• Keeping and getting ‘ the Milk Cow account’ that foots the bill
• How to “leapfrog” and utilize ” classification of one tactical positioning”— so you are target customers’ justchoicePowerful lessons from … a retired dental practitioner who makes $50,00000mailing basic letters anytime he likes (working from his motor-home) … the most reliable marketing approach understood to effective realty representatives transferred to copywriters … Ogilvy and his peers of the ‘Mad Men’ golden era of marketing, my good friends Gary Halbert and Jay Abraham and me– about bring in customers … the “secret” couple of learn about Donald Trump … far more. PLUS: Case History Examples: where my customers came & & originated from.

CLIENT MANAGEMENT METHODS

• Why and how to perform your organisation as a Strategic Advisor (not a copywriter): THEBIGGEST STATUS & & INCOME BREAKTHROUGH
• Inside takes a look at my real customer relationships, agreements, correspondence… control and feeding of customers … examples, examples, examples
• Identifying the “GE-SPOT”… the Good-Enough Spot for each circumstance and each customer (tip: every one remains in a various location!) … to be a a lot more efficient and effective copywriter
• The art of Project Definition… The earnings methods of Project Layering … and Sequential Project Lock-In
• Compensation Structures… Getting Paid … Benchmark Payments … Royalties, Performance/Results Bonuses, Royalty Buy-Outs, Licensing/Use Fees, Use Renewal Fees( Note: distinctions in between bad and rich folks: (1) rich make money prior to work, bad make money after work; (2) rich make money for who they are, never ever simply what they do; (3) rich share in upside gains from their contributions, bad never ever do.)
• Gaining and providing approval for your suggestions and settlement( without resistance or tension)— 3 KEYS … and why you ought to NEVER “do a proposition”
• Creating long-termcustomer relationships: you have far less stress over getting customers when you get the ideal customers in the very first location, produce development and growth of requirement for your services, and keep them for life
• How to “mold” the copywriting project so YOU have the finest possibility of producing a “WIN”— and how to prevent being stuck in a Can’t- Win Situation.

HIGH INCOME COPYWRITER’S MAGIC TOOLBOX

• 15Best ‘ Beat The Control’Tactics
• Breakthrough Idea Discovery PROCESS— where to try to find the take advantage of even the customer does not understand he has, to drastically enhance arise from his advertising/marketing … examples, examples, examples; lists
• Efficiency (For Speed): The 12 “Boxes” To Organize and gather Information and Ideas In, so Writing Copy for any specific job takes place at Lightning Speed
• Copy Intel: Where to get the “intelligence” you require to craft the most engaging copy for the customer … and how to make HIM do the majority of the work bring and assembling it
• Creative Traps, Time Sucks, Hazards to prevent

HIGH INCOME MARKETING STRATEGIST’S MAGIC TOOLBOX

• Multi-Media Integration and Systems(= more need/work for you)
• Multi-Step Systems(= more need/work for you)
• Lead Generation Systemsvs. 1-Step Selling
• TAKE-HOME “FILL IN BLANK” CHARTS & & TOOLS
• 20Critical Decisions: Pros/Cons, Key Questions
• How to make use of and uncover Stored-Value in a customer’s organisation— consisting of items without marketing; items used to just one to couple of circulation channels; under-utilized lists … how to AMAZE & & ASTOUND CLIENTS by seeing what they’ve been blind to
• TRANSFORMING YOUR ROLE: never ever composing to project … taking part in marketing method … specifying your own jobs … bringing huge included worth to each customer …Fiction, yes, however in it, Sherlock Holmes billed himself as ‘the Consulting investigator’. You desire to be ‘the consulting copywriter’, not simply an author. As an author you are at completion of a procedure, paid as a piece of it. As a consultant-strategic consultant, you are an essential part of the whole procedure from creation to end, therefore valued and paid far much better.

DIRECTIONS TO … SPECIAL OPPORTUNITIES FOR COPYWRITERS

• Ghost-Writing TRICK: lots of customers utilize (might utilize) books, whole courses, online courses, short articles, and so on that require to be thoroughly crafted either as disguised sales letters or as stealth-promotional tools. It completely misses out on the mark if they work with normal authors to do this work. I’ll inform you how to bring in these customers– in your area, with an easy prospecting letter or perhaps a postcard (!) … or nationally, with an easy, low-priced lead generation advertisement … and by non-overt techniques. Regional customers can produce per-project costs upwards from $3,00000to $5,00000, “larger in scope” customers from $15,00000to $25,00000and up. I’ll reveal you real examples. Offer you the plans.
• Audio, Video, Online Presentation Scripts: SECRET: lots of customers utilize (might utilize) audio CD’s, DVD’s, Webinar, Online Video, and so on discussions however do not– or mishandle them terribly– since they do not understand how to produce the effectively structured, convincing script. I’ll send you house withACTUAL SCRIPTS I’VE WRITTENfor these functions, STRUCTURE NOTES, in addition to pointing you to these customers and informing you precisely how to intrigue them in having actually these scripts composed for them. I’ll likewise offer you “script tricks” from TELEVISION commercials that use to any of these formats. ADDITIONAL CONSULTING SECRET: I’ll equip you to assist customers acquire celebs they can manage, to host these discussions. EARNINGS STRATEGY: go from Writer to “Producer” of these jobs.
• Speech-Writing/Group Presentation Script-Writing: SECRET: lots of customers utilize (might utilize) public speaking or their own workshops to promote their companies or outright offer their services and items however do not– or stop working– since they do not have the ideal scripts. I’ll send you house withACTUAL SCRIPTS I’VE WRITTENfor these functions, STRUCTURE NOTES, in addition to pointing you to these customers and informing you precisely how to intrigue them in having actually these scripts composed for them.
• Implementation Training: SECRET: Many customers have difficulty getting their salesmen, suppliers, franchisees, personnel “on the very same page” with the marketing jobs and systems you compose copy for … and can be caused to pay you to come in and offer their own individuals on supporting the job and train them on associated application. You do not need to be Tony Robbins to do this. I’ll offer you the OUTLINESfor this sort of training, too. (One of my extremely first customers, a regional chain of realty workplaces, paid me $2,50000over and above my copywriting costs to provide the projects to their own representatives … little group discussions in 5 of their workplaces– which remained in 1974, when $2,50000was genuine cash. Recently, a computer system software application business I composed copy for paid me $18,00000to come to their head office and do the extremely exact same sort of discussion. You can make a great earnings doing internal trainings for customers. PLUS, there’s another kind of training chance suitable for a lot of copywriters, quickly helpful for $3,00000to $5,00000a month like clockwork. I’ll offer you that a person, too.)
• Referral Commissions: SECRET: terrific copy executed in effective marketing and advertising projects develops and exposesrequire for other services that you do not supply, however your customer requires assistance in protecting. With complete disclosure (absolutely nothing tricky!) I consistently make recommendation costs in this manner, in some years, 10s of countless dollars’ additional earnings without any work. You can too. I’ll even send you house withmy personal Rolodex ® of essential suppliers you can hook up with.

EQUITY, NOT JUST INCOME

• How to RETAIN SYNDICATE and rights YOUR WINNERS— take one effective copywriting job and license it to others
• How to BUILD ” PROPRIETARY” COPYWRITING PLATFORMSyou can re-use consistently– and utilize to bring in and “wow!” customers
• Advanced Multiple-Compensation Structures and Partnering With Clients to produce continuing earnings, share in upside, even share in the customer’s exit methods and sale of his business(without handling threats or liabilities of organisation ownership)
• SPECIAL FRI. EVE. SESSION: WHY & & HOW TO BE YOUR OWN CLIENT— as an information-marketing business owner. I’m credited as a Father of a whole info-marketing market, in which individuals with smarts and composing capability produce strong, protected, stable 6-figure earnings (and more) on their own with online/offline media, niche-target markets; books, newsletters, online courses, house research study courses, reports, more. This is essential to you for 3 factors: one, you’ll pay yourself much better than any customer ever will * … 2, earnings security, managing your own fate … 3, presentation, that brings in customers. Gary Halbert held me up as one of the couple of copywriters “who puts his own cash where his mouth is” and prospers with his own items, jobs and promos, and he was. Which reality provides me terrific reliability with customers. I’ll reveal you the SIMPLEST, FASTEST WAYS TO CREATE INCOME AS AN INFO-MARKETER.

You’ll master the Kennedy power Triangles

MESSAGE-MARKET-MEDIAis the standard Triangle that I’ve depended on for 30 years, in pre-educating and informing customers, and in arranging my own deal with a customer. There is likewise a “secret” within this Triangle that, used well, essentially ensures the success of any marketing effort. There are likewise typical errors made with this Triangle that, when determined and prevented, avoid awkward failures that lose customers and damage track record.

PROJECT-PROPOSITION-PROFIT STRATEGYconnects the 3 most crucial components of any marketing effort, and it is my contention that the copywriter should have the ability to affect all 3. I teach customers that “the cleverest copy can’t dominate bad economics”, and, for that factor, I put in and penetrate impact over rate choices, margin choices, even item options. There is likewise a “science” to determining and specifying Profit, generally in a different way than the method the customer thinks about it if delegated his own gadgets. All 3 of these components require to be “handled” by the copywriter if he is to be effective.

CLIENT ATTRACTION-COMPENSATION-EFFICACYis business Model for the consultant/strategist/copywriter. Just like all Triangles, nobody component is of higher or lower value or concern.