The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results – Ehrlich, Fanelli
Original price was: $45.00.$17.00Current price is: $17.00.
The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results – Ehrlich, Fanelli Download. The roadmap to success for financial p…
Salepage link: At HERE. Archive:
Description
The roadmap to success for financial professionals using real-world examples, practical how-to’s, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros
The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities.
Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn’t, the book demonstrates how to effectively utilize the marketer’s toolbox—from advertising and public relations to social media and mobile marketing.
Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales
Packed with new information on landing pages, email success factors, and smartphone apps
Demonstrates how behavioral economics affect marketing strategy
Case studies and charts are fully revised and updated
The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Product details
Publisher : Bloomberg Press; 2nd edition (March 16, 2012)
Language : English
Paperback : 208 pages
ISBN-10 : 1118065719
ISBN-13 : 978-1118065716
Here's an overview of the prominent keywords and a list of famous authors:
Business and Sales: Explore business strategies, sales skills, entrepreneurship, and brand-building from authors like Joe Wicks, Jillian Michaels, and Tony Horton.
Sports and Fitness: Enhance athleticism, improve health and fitness with guidance from experts like Shaun T, Kayla Itsines, and Yoga with Adriene.
Personal Development: Develop communication skills, time management, creative thinking, and enhance self-awareness from authors like Gretchen Rubin, Simon Sinek, and Marie Kondo.
Technology and Coding: Learn about artificial intelligence, data analytics, programming, and blockchain technology from thought leaders like Neil deGrasse Tyson, Amy Cuddy, and Malcolm Gladwell.
Lifestyle and Wellness: Discover courses on holistic health, yoga, and healthy living from authors like Elizabeth Gilbert, Bill Nye, and Tracy Anderson.
Art and Creativity: Explore the world of art, creativity, and painting with guidance from renowned artists like Bob Ross and others.
All the courses on WSOlib are led by top authors and experts in their respective fields. Rest assured that the knowledge and skills you acquire are reliable and highly applicable.
User Reviews
Only logged in customers who have purchased this product may leave a review.
Original price was: $45.00.$17.00Current price is: $17.00.
There are no reviews yet.