The Freelancing Masterclass – Jay Clouse

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Let’s talk about freelancing

What calls YOU to freelancing?

Most people find themselves drawn to freelancing for one reason: control.

Freelancing lets you choose the work you do, who you do it for, and how much you earn for it.

It’s an incredible way to earn a living – a lot of freelancers work on their own schedule from wherever they want!

But so many people quickly find themselves in the same vicious cycle of going project to project.

If you don’t get comfortable marketing yourself, selling projects, and running a business, you’ll find yourself strapped for both time and cash.

It doesn’t have to be that way!

This course can help.

After years of freelancing (several of which were a struggle) I’ve broken the coveted 6-figure mark, created systems that make the business stuff easy, while also understanding how to market and sell yourself as the best choice.

You can have the freelance business of your dreams. I can show you how.

Inside each course you will find…

This course is for you if…

• ?You are freelancing full or part time: including design, branding, copywriting, development, accounting, marketing, social media, and more
• You work with clients in a service-based business: including agencies, consultancies, coaching, financial services, real estate agents, and more
• You want a step-by-step list of activities to create a process around business development
• You want templates for a CRM, budgeting, cash flow, project proposals, email responses, and more.
• You struggle to talk about yourself and your work
• You struggle with the “business” stuff
• You are intimidated by taxes, contracts, and money

What are you waiting for?

It’s time to jump in and get started.

Make this choice for you – your ideal freelancing life awaits you.

Course Curriculum

Chapter 1: Starting Your Business

• Let’s start with the basics (1:09)
• Lesson 1: How to leave your job to go freelance (7:21)
• Lesson 2: Incorporating: the basics (8:16)

Chapter 2: Take Control of Your Finances

• Lesson 1: Create and control your budget (8:54)
• Lesson 2: Managing your cash flow (8:16)
• Lesson 3: Preparing for taxes (8:37)

Chapter 3: Managing Yourself

• Lesson 1: Setting useful goals (5:09)
• Lesson 2: Managing your time (6:08)
• Walkthrough: How I use Trello
• Lesson 3: Scheduling and calendar management (9:31)

Chapter 4: Communicating With Clients

• Lesson 1: Communicating with clients (4:00)
• Lesson 2: How to write a strong proposal (13:00)
• Lesson 3: Contracts: Why you need them, what to include (5:25)
• Workshop: Contracts for Freelancers and Entrepreneurs
• Lesson 4: Invoicing and getting paid (4:57)
• Lesson 5: Saying “no” to a potential client (6:54)
• Lesson 6: Handling scope creep (3:50)
• Does “business” feel less scary now? (1:10)

Chapter 5: Marketing Yourself

• It’s time to talk about marketing yourself (0:45)
• Lesson 1: Building confidence (7:19)
• Lesson 2: How to be the “best” choice (5:17)
• Lesson 3: Talking about yourself (4:45)
• Lesson 4: The EYES and EARS method of selling (13:06)
• Lesson 5: Creating new advocates (14:34)
• Lesson 6: Why you should specialize (9:00)
• Bonus: Talking with Val Geisler about Specialization
• Lesson 7: Three questions to drive your marketing (6:49)
• Lesson 8: Why to use Psychographics vs. Demographics (5:30)
• Lesson 9: Developing your unique, personal brand (12:55)
• Bonus workshop: Find your brand voice with Anna Hetzel
• Lesson 10: How to use testimonials and case studies (8:17)
• Lesson 11: Websites: Why you need one, and how to build it (13:03)

Chapter 6: Pricing Your Services

• Lesson 1: How should you price your services? (11:23)
• Lesson 2: Moving from hourly to retainers (7:05)
• Lesson 3: How to raise your rates (6:46)
• Marketing yourself! (1:33)

Chapter 7: The Basics of Selling 

• Now the fun part: selling! (1:05)
• Lesson 1: Changing your mindset from selling to offering (7:37)
• Lesson 2: What is a sales funnel? (9:07)
• Lesson 3: Managing your sales funnel with a CRM (15:57)
• Lesson 4: Getting more referrals (8:25)
• Lesson 5: How to find good clients (7:39)
• Lesson 6: Why selling offline is more important than selling online (6:09)
• Lesson 7: The fastest way to earn more revenue (5:09)

Chapter 8: Sell Like a Pro

• Lesson 1: Targeting, messaging, and frequency (8:56)
• Lesson 2: How to use Scarcity and Urgency (5:22)
• Lesson 3: Upsells, downsells, and introductory offers (7:11)
• Lesson 4: Daily activities for finding more clients (8:13)

Chapter 9: Creating Content

• Lesson 1: Should you create content? (5:45)
• Bonus workshop: Creating content doesn’t have to kill you
• Lesson 2: Creating a content marketing strategy (6:35)
• Lesson 3: Which social media platforms are right for you? (6:40)
• Lesson 4: How to Use LinkedIn (9:42)
• Lesson 5: Which email service is right for you? (6:52)

Chapter 10: Growing Beyond Freelancing

• Lesson 1: Forming partnerships (15:39)
• Lesson 2: How to productize your services (6:00)
• Lesson 3: Becoming an expert or thought leader (4:58)
• Lesson 4: Finding mentors and community (9:39)
• Get out there and sell! (1:17)

Bonus Material

• Bonus: Behind the scenes of my business (48:26)
• The Freelancer’s Guide to Open Enrollment and the Health Insurance Marketplace