The Full Package -VA Starter Kit and WordPress Beginners Kit – Hannah Dixon

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A Career with Endless Benefits

The VA Starter Kit is our signature course for both beginners in the online space and those who are ready to raise the bar and are tired… tired of applying to fruitless low-paid gigs on Upwork, tired of working with clients who aren’t committed to your value. We teach you the stuff that’ll set up you with strong foundations for long-term business success, whether you just want to work from home or want to travel the world!

Virtual Assistance is a profession that is ever-growing in demand, so whether you’re after more autonomy, uncapped earning potential, no max holiday limits or you just want a change from the desk view, this really could be your ticket to freedom.

WHAT’S INCLUDED?

• INTERACTIVE WORKSHEETS
• VIDEO TUTORIALS
• COMMUNITY & SUPPORT

Everything you need…

… and nothing you don’t.

The VA Starter Kit is the best place for VAs and digital service providers to find their feet and THRIVE. We don’t have anything in this program that is ‘filler’ content. We provide you exactly what you need to succeed as a VA/Freelancer. Including a kick-ass community that has your back.

We know that your success is based on you having a solid foundation and marketing plan for your business – often the easiest part is doing your client work! You can learn a lot by doing it for yourself as a business owner, and on the job.

Over the years we realized a very clear pattern, that most VA and freelance businesses fail due to poor business planning. This program focuses heavily on the business side of things, from how to find, communicate with, and keep high-quality clients, to contracts, setting boundaries, pricing and marketing yourself in an ongoing and innovative way. Our support community is a place where you’ll find endless inspiration and friendships that’ll be by your side at every stage.

A failure to understand simple business principles is what got me into a lot of trouble in my early career as a VA. I made it my mission to raise the standards in this unregulated industry, to set a moral and professional benchmark and bring this message to the masses so that people, anywhere in the world, could thrive in a freelance career.

That’s why I’ve created over 150+ hours of free content, run countless challenges and workshops online and in person and why I invest so much time supporting my incredible VA Starter Kit students. This program is not only packed with everything below, but it’s also updated to include important additions as and when they become necessary, often by popular demand from the community, at no additional cost to you!

What’s Inside?

• How to optimize your workspace
• A list of 75+ of the best Facebook groups to help you get visible NOW!
• Swipe files for VA contracts and terms & conditions
• Learn how to conduct your first conversation with prospects
• How to create engaging content for your business
• Training on how to gain immediate visibility as a VA
• How to talk money with prospects with guest expert Jade Jemma
• Discover skills you already have and can get paid for
• How to effectively use Google Apps for business
• All the best resources for specialized areas (e.g. copywriting)
• Learn how to make your clients LOVE you and never leave
• Learn the three ways you can price your services
• Learn the DNK pricing method that wins the client every time
• Learn how to track your time and produce beautiful reports
• Help figuring out who you want to work with and how
• Access to my match-making directory with opportunities to be selected for jobs
• LIFETIME access to all content INCLUDING all future updates and additions
• and the BEST part…..LIFETIME access to our Inner Circle Facebook family

Become part..

…of the Inner Circle

When you invest in The VA Starter Kit, you also gain 6 months free access to our incredible support community, The Inner Circle, to fuel your success early on. You’ll learn, collaborate, make friends, have tons of fun and feel unequivocally supported during the most important steps of your VA business path.

What’s goes on in the Inner Circle?

• Daily motivational themes
• An intimate community to rely on throughout your career
• Pop-up coworking
• Zoom socials – student organized digital conferences
• Q&A live sessions with Hannah every 2-3 weeks
• The most relaxed but productive family of VAs to support you always
• Monthly self-care sessions 
• FRIENDSHIPS!
• GIFS AND UNICORNS!

Live Q&A Sessions with Hannah

Every two weeks you get the opportunity to ask Hannah anything at all! These sessions are not only educational in nature, but often a really fun occasion for the group to come together.

Hannah is really an open book so not only do we cover VA and freelance business topics, but also the ups and downs of working for yourself. It doesn’t get more real than over in the Inner Circle. Some classic Q&A moments: random hot seat invites from Hannah, Hannah falling in a lake live and cartwheel challenges!

 The Presidency 

Inside the Inner Circle we have an optional fun and educational experience for students. Members can nominate themselves, or another, for the 6 week Inner Circle presidency. During their presidency, the elected candidate has full reign to implement fun initiatives for the group, to support their peers and gain invaluable community management experience – resulting in a testimonial from myself and a platform from which you can make yourself known for collaborations and opportunities! The presidency makes for a unique, collaborative community where no one is left behind 

Popup Co-working

The coolest thing about the Inner Circle is our members! They really take ownership of this community like no other. A recent addition to the group is the occurrence of digital co-working. This has proved insanely beneficial for many members who are getting way more work done with an extra layer of accountability. That’s the fun part of being in this group, it’s ever-evolving to meet the needs of members at any time.

Monthly Self-Care Sessions

Our resident self-care guru, Kim Gorchs, conducts beautiful, relaxing and restorative self-care sessions for the Inner Circle community. We know that when you become a business owner, it’s easy to neglect your physical and mental health while you move forward with excitement. We have always encouraged a holistic move into a career by design, and in order ot fully embody this notion, Kim jumped on board and people LOVE her sessions. Expect yoga, meditation, breath work and plenty of different techniques to help bring you into balance.

And you get ALL of this for 6 months at no additional cost.

We believe in the power of community when working online, and we are ready to welcome you in with open arms. After 6 months, if you decide to stay on (most do) you’ll be presented with options for a fair sliding scale monthly contribution to enable us to keep putting on awesome stuff for you all! There’s endless power in having this network, from job opportunities, collaborations and access to experts to answer your questions every step of the way.  

Real-life

Meetups & Events

The folks over in the Inner Circle have formed amazing friendships and professional collaborations in a short space of time – and they’re waiting to welcome you in!

In 2018 alone, I personally met with DNK Starter Kit students 39 times – and that’s not counting the student-led meetups across the globe that occurred without me (how rude haha). From Budapest, to Bangkok, Mexico City, NYC, Lisbon and beyond – we’re sprinkled all over the globe. If adventure calls you, they’ll be somewhere to share the experience with.

If you’re after real, living people to support you on your VA and Freelance journey – but also people you could have hangouts and vacations with as you delve into the nomad space. We are your people.

Full Curriculum

Module 1: Workspace Setup

LESSONS IN THIS MODULE:

• Introduction (0:50)
• Clean Computer, Clean Mind – for PC Users Only (2:33)
• Google is Your Friend – Part 1 (10:31)
• Google is Your Friend – Part 2 (10:20)
• Secure Password Sharing (8:16)

Module 2: The Foundations

LESSONS IN THIS MODULE:

• Introduction
• Your Who, How and Why (3:05)
• Explore Your Why
• Identify Your Existing Skills
• Your Ideal Client & You
• Naming Your VA Business
• Optimizing Your Personal Profiles
• Why You Need a Facebook Business Page (2:53)
• Creating Your Page (6:07)
• Canva & Mobile Responsive Cover Image (10:03)
• Facebook Page Cover Template & How to Use it
• Sourcing Shareable Content
• QUIZ!
• Introduction to Relationship Marketing
• 75+ Facebook Groups to Grow Your Biz (1:09)
• Introductions for Impact
• Reaching Out to Your Existing Network
• QUIZ!
• Practice Your Declaration on Real People – Final Fioundations Task
• Bonus: List of Free Stock Photos
• Bonus: How to Identify Any Color on Your Screen Quickly! (2:16)
• Bonus: How to Quickly Identify Any Font on a Website (1:11)
• Bonus: LinkedIn Tips with Sami Gardner (36:56)

Module 3: Client Communications

LESSONS IN THIS MODULE:

• Overview (1:49)
• Essential Voice & Video Tools & Apps (6:33)
• Zoom Essentials with Monika (18:25)
• Discovery Calls – What, Why & How (5:12)
• Pitching Like a Pro with Jade Jemma
• Discovery Calls – Questions You Need to Be Asking
• Discovery Calls – Challenge
• Time Tracking (2:48)
• Start Slacking: The Best Tool for Day to Day Communications (22:31)
• Project Management Using Trello (16:57)
• Swipe Files: Contracts & T&CS
• Client Retention Strategies
• How to Avoid Job Scams
• Dubsado, a CRM for Virtual Assistants (45:46)
• BONUS VIDEO: Client Perspectives (57:46)

Module 4: Money Matters

LESSONS IN THIS MODULE:

• Three Pricing Models (7:37)
• The DNK Pricing Strategy To Win Clients Over
• The Hourly Base Rate Calculator
• Your Skill Level Should Reflect in Your Rates – Benchmarks
• Getting Paid Made Simple (8:11)

Module 5: Clients on Demand: Ways to Land Awesome Clients

LESSONS IN THIS MODULE:

• Networking Know-how for In-Person Events
• Applying to Remote Jobs Posts as A Freelancer/VA
• Applying to Job Advertisements on Social Media
• Your Immediate Network aka The Pool Method

Module 6: Content Creation & Marketing for VAs & Freelancers

LESSONS IN THIS MODULE:

• Introduction (0:23)
• What Is Content and Why Is It SO Important? (1:01)
• The 3 Content Commandments
• On Topic: Discovering YOUR Best Topics
• The Content YOU Need to Be Creating
• Staying Current: Newsjacking

Module 7: Tools & Resources

LESSONS IN THIS MODULE:

• Copywriting and eBook Tools & Resources
• Graphic Design Tools and Resources
• Audio/Podcasting Tools & Resources
• Video Tools and Resource

Module 8: Graphic Design for VAs: Coming on September 21st

LESSONS IN THIS MODULE:

• Graphic Design Basics
• Canva with Monika
• Adobe Photoshop with Alicia
• Adobe Illustrator with Alicia

Livestream #replay Vault

LESSONS IN THIS MODULE:

• Hiring Your First Virtual Assistant Intelligently & Ethically
• Pop-Up Resume Overhaul with Taylor Lane
• 3 Simple Client Retention Strategies for Freelancers
• The Power of Personal Branding with Conni Biesalski
• How to Build an Instagram Page that Turns Followers into Clients
• Tips to Boost Your LinkedIn Profile with Sami Gardner
• Starting Your VA Business from Scratch – What You DO and DON’T Need (59:31)

Bonus: The Fear Mastery Set with Nicole

LESSONS IN THIS MODULE:

• Introduction (0:48)
• The Science of Fear
• Overcome Your Fears: Mind Journey
• Overcome Your Fears: Conquer Your Fears Journal Instructions
• Overcome Your Fears: Conquer Your Fears Journal
• Resource: Meditation Apps

Bonus: The Community

LESSONS IN THIS MODULE:

• Join the Inner Circle
• Register for Job Matching Opportunities
• Make Money with DNK