The Science of Facebook Ads -Professional – Mojca Zove

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“What if I spend hundreds of dollars on Facebook Ads and nothing happens?”

Facebook Advertising is a like a complex machine with a lot of cogs and wheels you can position in different ways.  

If you position them correctly, your business will flourish with the help of effective and profitable Facebook Advertising.  

If you position them in a slightly different way, you risk losing your money and — frankly — patience to ever do it again.  

Unfortunately, the latter scenario is a lot more common than the former. 

Here’s what usually happens

Your business has been growing too slowly, and you’re growing impatient.  

The rate at which you’re generating subscribers has been downright sad. New customers are slowly dripping in, but at this pace, it’ll take at least 5 years to see the progress you’re aiming for.  

To speed up the process, you decide to try your way with Facebook Ads. After all, you’ve seen countless online marketers praise Facebook Ads and promise amazing results.  

You watch a few webinars, read a couple of blog posts and implement what you’ve learned. At least you try to do your best because the strategies you obtained were very vague and superficial. But you make it work. Somehow.  

This is your last hope, the last trick up your sleeve. If it doesn’t work, you’ll be back at square one.  

And then … it doesn’t work.  

Your Facebook Advertising campaign goes sideways. You generate a few clicks, but your dreams about consistently generating leads and purchases are crushed.  

Thinking back, you conclude that you’ve been too ambitious to begin with and you promise yourself never to do that again. 

Seriously, where do you even start with Facebook Ads?

Making a decision to finally grow your business by investing in marketing and launching a Facebook Advertising Campaign is one thing.  

But following that through successfully is an entirely different world.  

When you decide to “DIY” your Facebook Advertising Strategy, you’re bombarded with conflicting information about what the best advertising practices actually are.  

When you try to launch your first campaign, you’re faced not only with the seeming complexity of the Facebook Ads Manager but also the fact that new features are added to it on a weekly basis. And it makes it impossible to keep up with all the changes. After all, you’re not a professional Facebook Advertiser.  

That’s why at one point you maybe even consider hiring a Facebook Ads expert, only to realize that finding someone with years of valuable experience and in-depth knowledge about your industry is like looking for a needle in a haystack. And when you finally find him/her, the cost of hiring a professional makes you think twice about how to proceed.  

It might seem like you’re left with no options and that it would be better just to forget about scaling your business with paid advertising for a while.  

But there’s one more option left.

What if you could consistently launch profitable Facebook Advertising Campaigns?

The thing that’s holding you back from launching a profitable Facebook Advertising Campaign isn’t your lack of time. Because you would always find time for any work that would bring in more sales or leads.  

The only thing that’s holding you back is lack of professional strategy and guidance.  

Now just imagine what you could do if you could get your hands on a proven step-by-step system that would help you define and find your target audience, communicate your offer effectively, and generate sales.  

Imagine the heights you could reach if you could get a deep understanding of sales funnels and their implementation to the Facebook Advertising platform, get familiar with all the advanced features, and use them to your own advantage.  

Imagine learning how to do all of that from someone that’s helped multiple business owners collectively generate several millions of dollars in revenue through Facebook Ads.  

The feeling of taking back control of your growth is literally just a click away. Because I have something to tell you.  

INTRODUCING: The Science of Facebook Ads

Learn how to consistently generate leads and sales with Facebook Ads

After years of successfully developing, implementing, and optimizing Facebook Advertising Campaigns for clients that ranged from small to multimillion-dollar businesses, I finally decided to pack all that knowledge together and launch a comprehensive course that teaches everyone how to do it too.  

The Science of Facebook Ads is literally a step-by-step blueprint of a system that collectively generated several millions of dollars in revenue for my clients.  

You’ll get access to the knowledge I collected for years while helping 50+ different businesses grow.  

I’ll teach you what I’ve learned through thousands of experiments I’ve launched with my clients.  

And I’ll share all of that in-depth knowledge of Facebook ads with you in 40+ video lessons that contain 9+ hours of great content and multiple worksheets and libraries.  

You’ll learn everything about how to launch profitable Facebook Ad Campaigns, including how to:  

• Define your target audience and the exact strategy for reaching them
• Determine tangible and reachable goals with The Backwards Method
• Distribute your Advertising Budget across campaigns and audiences
• Design an ad that attracts attention and communicates your brand
• Optimize your campaigns using a result-based approach  

But there’s more.

The Science of Facebook Ads: Course Curriculum

The Science of Facebook Ads is a 45-lesson video course that contains 9+ hours of in-depth content, multiple worksheets and access to different libraries. Here’s exactly what you’re getting:

1. FOUNDATION

• Setting Up Your Business Manager
• Introduction To The Facebook Pixel
• Facebook Page Basics
• Facebook’s Advertising Policies

2. FACEBOOK ADS FRAMEWORK

• Facebook Ads Hierarchy
• Orientation Practice
• Level 1: Campaign
• Level 2: Ad Set
• Level 3: Ad

3. DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY

• It’s All About The Funnel
• Defining Your Goals: The Reverse Method
• The GAAA Principle
• Calculating Ideal Costs
• Technical Implementations

4.TARGETING

• Introduction to Targeting
• Option 1: Custom Audiences Option 2: Lookalike Audiences Option 3: Saved Audiences Defining Your Target Audience

5.FINALIZING YOUR FUNNEL 

• Detailing Your Funnel
• Budget Planning

6.GETTING CREATIVE

• The Secret To A Successful Copy
• Facebook Ad Design Principles
• Design Tools
• Designing The Ad Video Ads

7.LAUNCHING YOUR CAMPAIGN

• Level 1: Campaign
• Level 2: Ad Set
• Level 3: Ad
• Celebration!

8.POST LAUNCH

• Appealing to Facebook
• Observing the results – Setting Expectations

9.DOCUMENTING YOUR WORK

• The Importance Of Documenting
• Tool Recommendations & Documentation Structure

10.ANALYTICS – METRIC-BASED OPTIMIZATION 

• Observing The Right Metrics
• Personalizing Your Presets
• Optimizing Your Ads With Facebook Breakdowns
• Advanced Optimization with Delivery Insights

11.REPORTING

• Creative Reporting
• Using Campaign Tags And Filters

12.TROUBLESHOOT

• Finding The Leaking Bucket
• Reach Problems
• SOS: Performance Dropping  

13.ANALYTICS – METRIC-BASED OPTIMIZATION 

• Launching A/B Tests
• Scaling Your Facebook Ads Efforts
• Expanding Your Funnel

14.DON’T STOP

• COMING SOON: Bonus Modules!