The Seven Musts of Marketing – Chet Holmes
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The Seven Musts of Marketing – Chet Holmes Download. Chet Holmes has a way with transforming businesses. Chet has worked with a number of Fortune 500 compa…
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Chet Holmes has a way with transforming businesses. Chet has worked with a number of Fortune 500 companies, doubling business for many of his clients. Is his book, The Ultimate Sales Machine. Holmes touches on the seven musts of marketing.
1. Advertising
- a. It must be distinctive
- b. Capture attention with a screaming headline
- c. After your headline hooks them, body copy has to keep them reading
- d. Include a call to action
2. Direct Mail
- a. Use as much color as possible
- b. Put messages on the envelope
3. Corporate Literature
- a. Brochure main tool
- b. Includes important data and core story
4. Public Relations
- a. Trade shows
- b. Press releases
- c. Making the news
5. Personal Contact
- a. Simply put this would be sales visits, calls, or any other approach that involves person-to-person marketing.
- b. Considered most potent form of marketing.
6. Market Education
- a. Includes trades shows and market education
- b. The main rules are: Get noticed, Drive Traffic, and Capture Leads!
- c. Charity Events
7. Internet
- a. Capture leads
- b. Build a relationship
- c. Interact as much as possible
- d. Offer a webinar
- e. Convert traffic to sales
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