The Showrunner Podcasting Course – Rainmaker

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What Could Happen if You Launch a Podcast in the Next 30 Days?

The Showrunner Podcasting Course is your step-by-step guide for how to develop, launch, and run a remarkable podcast.

In an era of content abundance, what makes a podcast remarkable?

What makes it stand out above others? What makes it an irresistible choice for content consumers who are choosing where to spend their time?

Authenticity. Usefulness. Sustainability. Profitability.

When your show has all four elements, the people in your audience will find it remarkable, and so will you. They’ll connect with it, and so will you. They’ll spread the word proudly, and so will you.

The loyal audience you develop, and your commitment to serving your listeners, will become your unfair business advantage.

• Authenticity

  People need to feel a connection to the content they consume and to the people who create it. How do you, as a showrunner, create this connection? You dig deep to understand yourself, dig deeper to empathize with your audience, and then find the intersection between the two that moves your audience toward their goals.

• Usefulness

  In addition to connecting, listeners need the investment of their time to pay off in the form of education, entertainment, inspiration, or a combination of the three. (And by the way, poor audio quality gets in the way of all three.

• Sustainability

  This is the simplest element of a remarkable show to explain, yet the most difficult to achieve. Hence why the vast majority of podcasts never make it past seven episodes. You have to show up, show up reliably, and show up reliably over time because audiences want the content they connect with to be consistent and reliable — located where and presented when they are conditioned to look for it.

• Profitability

  You, the showrunner, need to get something out of the experience of producing your show to stay committed to it. This can mean direct profit generated from subscriptions for advertising, indirect profit from advertising your own products or services, or intrinsic profit in the form of connection and fulfillment that only you can measure.

These are the four essential elements of a remarkable show.

When you are running such a show, you connect with your audience in a way that cannot be duplicated by any other content medium, not in this ever-emerging age of on-demand audio content.

And a remarkable show is well within your grasp, no matter what level of experience or technical know-how you feel you currently possess. Don’t worry about that.

We’ve got all the tools, tips, and tutorials you need to develop, launch, and run your remarkable show.

Here’s what we need from you, so that we know you are a good fit for this course: Affirmative answers to three simple questions …

• Do you have a desire to connect with an audience about a topic that is important to you?
• Will the content you share educate, entertain, or inspire the people in your audience?
• Can you commit to creating content consistently and reliably so that your audience has a chance to grow?

Did you answer “yes” to all three? Then you’re ready to create a show that is authentic, useful, sustainable, and profitable.

The end result will be a master showrunner with a remarkable podcast.

We’ll show you how.

Who are we?

Jerod Morris

Jerod Morris is the VP of Marketing for Rainmaker Digital. He is a veteran podcaster and currently serves as the co-host of The Showrunner and Sites. He is the former co-host of The Digital Entrepreneur and The Lede — Copyblogger’s flagship podcast about content marketing, one of the top business podcasts in the world.

And Jerod also runs shows in his spare time. He previously hosted a twice-weekly show, Primility Primer, as well as The Assembly Call and Podcast on the Brink, two immensely popular podcasts that indulge his love of Indiana University basketball. In fact, The Assembly Call is now simulcast on terrestrial radio in Indiana.

Jonny Nastor

Jonny Nastor, co-host of The Showrunner and renowned host of Hack the Entrepreneur, is like a podcasting sports car: he went from zero-to-crazy audience numbers faster than he ever imagined. Launched in late 2014, Hack the Entrepreneur quickly carved out a spot on the first page of iTunes’s business podcast listings, and the momentum hasn’t stopped.

The thrice-weekly HTE has attracted attention from numerous sponsors, and it led to Jonny receiving a special invite into the initial launch of Rainmaker.FM. The show has featured guests such as Seth Godin, Pat Flynn, Guy Kawasaki, and Brian Clark.

And here is how The Showrunner Podcasting Course will draw on our experience to help you create your remarkable show:

• 10 modules, each broken into multiple lessons, that cover every facet of developing, launching, and running a podcast
• The modules include: downloadable video-based lessons (with separate mp3s available), transcripts, and action guides
• Bonus interviews with the likes of: conversion expert Chris Garrett, podcasting pioneer Jared Easley, product launch expert Jeff Walker, editing professional Toby Lyles, and other successful practitioners of the podcasting craft like Christina Canters and Sonia Simone.
• Access to “Showrunner Huddles” with Jerod and Jonny where they present on requested topics and answer your specific questions about your show or podcasting in general
• A members-only discussion group where you get private access to Jerod and Jonny and can ask questions, collaborate, share experiences, and exchange ratings and reviews with fellow course members.
• And that’s just the start …

Testimonials

We asked Showrunner course members for feedback about their experience in the course. Here is a sampling of the responses:

• TESTIMONIAL #1 Sonia Thompson, MBA

  Entrepreneur, Founder of TRY Business

• TESTIMONIAL #2 Mac Prichard

  Owner of Prichard Communications, Publisher of Mac’s List

• TESTIMONIAL #3 Nance Goldstein PhD, ACC

  Healthcare Leadership Coach, Trainer, Scholar

• TESTIMONIAL #4

  Mario Jannatpour The Honest Real Estate Agent

Your loyal podcast audience is waiting. Are you ready to become their showrunner?

If the answer is “yes,” then join The Showrunner Podcasting Course today.

You get all of this:

• Every current and future lesson in each of the 10 modules
• Every BONUS interview we ever add to the course
• Every private webinar and Q&A we ever do for the course
• Access to the private Showrunner community

And more.

Plus, you get 30 days to try it out.

If at any point during those first 30 days you decide that the course is not for you, no matter how many lessons you’ve gone through, you can get your money back. All you have to do is contact support via email, and a refund will be issued immediately — no questions asked (except maybe how we might have served you better).

So there is no risk … just plenty of positive pushes in the direction of the podcast that will take your digital marketing to the next level.

But you don’t want to wait to act

The course is only open for a limited time, then registration is closed until … well, we’re not sure when.

Whenever the course does reopen, there will be a change: instead of getting lifetime access to everything in the course now and in the future, there will be a recurring annual fee to maintain access to the ongoing education and community.

By joining now, you pay one price, one time to lock in lifetime access to all ongoing educational materials, plus the remarkable Showrunner community.

So get in now.

Oh, and you won’t believe the price

Especially when you realize the value you receive in immediately available instruction, community, and ongoing education, and then compare it to other podcasting course options.

• Other podcasting courses cost a one-time payment of nearly $2,000.
• Or they will charge you several hundred dollars just to sign up plus a recurring annual fee of nearly $1,000.
• Or you can get a couple hours of private one-on-one consulting for $700.

Or, you can join The Showrunner Podcasting Course for less than each of those options and get a “smart, practical course that will help you build a strong foundation of understanding what it takes to create and run a remarkable podcast.” (That’s how current course member Kevin Carlson described it.)

You will also become part of a group of people just like you: aspiring and current showrunners.

So you’ll never be alone. And you’ll always be able to find the answer you need.