Thought Leader Roadmap – Brendon Burchard

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Thought Leader Roadmap

The course has been devised as  a crash course in modern thought leader business model.

Originally filmed as a 4-day live training for our $2000 students, this short course is designed to give you a power-packed lesson in how to create products, sell products, capture names and emails, build your audience, and more.

Here is more preliminary info on the course, before diving in a module by module description.

• You’ll learn what the “modern thought leader business model” is.
• How to tell your story and build credibility.
• Brendon’s marketing strategies that have launched thousands of influencers.
• How to create blockbuster content and online curriculum (for courses or memberships!).
• Which social media techniques really work to build a following.
• How to create lifelong fans and followers.

Course Breakdown

Module 0: Welcome

We’ve just joined the welcoming phase when.. BOOM, we’re hit by the first upsell: the Influencer Business Program Brand Builder.

And then another! Do you want to become a Certified High Performance Coach and receive a diploma from Brendon himself? Yeah, me neither.

• Lesson 1: Welcome and Agenda.
• Lesson 2: Upgrade to Annual for More.
• Lesson 3: Become a Certified High Performance Coach.
• Lesson 4: Get your Free Kajabi Trial.

Module 1: How I Started 

Things start getting serious real quick with the first module, packed with personal stories from Brendon’s life and suggestions for you:

How do you go about writing a bestselling book? How about creating the best online course? Or the most successful influencing career?

• Lesson 1: How I Started + 5 Big Lessons Learned.
• Lesson 2: Modern Thought Business Leader Model.
• Lesson 3: Telling your Story and Building Credibility.
• Lesson 4: Why People will buy from YOU.. Forever.

Module 2: Sales

We’re now entering the nitty gritty part of the course, where Brandon teaches you many successful selling techniques.

He also goes through the topic of choosing what to sell, which turned out to be an eyeopener.

• Lesson 1: What you Should and Shouldn’t Sell.
• Lesson 2: Create Blockbuster Curriculum + Courses.
• Lesson 3: Secrets to let Your Students Achieve More.
• Lesson 4: Leverage my Integrated Model to Sell and Scale.

Module 3: Funnels and Social Media

Here we move on to the practicalities of making a potential buyer end up on your funnel and how to make it big in Social Media.

With 5 million followers on Facebook, I’m pretty sure Brendon knows what he’s talking about. 

• Lesson 1: The $1M ‘Grid’: Building an Expert Empire.
• Lesson 2: Why Most ‘Funnels’ Don’t Work.
• Lesson 3: Launches and Webinars.
• Lesson 4: Social Media Explosion Techniques.

Module 4: Scaling the Brand

The final module is all about the mistakes not to make and the balanced scaling of your brand:

This can easily be the difference between a 5 figure company and a 7 figure one, and Brendon takes his time to explain the most effective techniques to win.

• Lesson 1: 5 Worst Marketing Mistakes.
• Lesson 2: Staffing up and Scaling Your Brand.
• Lesson 3: Promotional Partner Secrets.
• Lesson 4: Create Lifelong Raving Fans and Students.