Train My Traffic Person 2020 – Molly Pittman

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Hi, I’m Molly!

And becoming a professional media buyer completely changed my life.

When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.

Today, I’ve overseen $100 million in ad spend and taught thousands of marketers how to improve their advertising and push their careers forward.

So how did I manage to succeed in a crowded industry that’s constantly evolving?

I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns. 

From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!) 

But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion. 

So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life and mentor a new generation of advertisers. 

Now, I want to teach you my proven traffic system so you can win as a media buyer in any industry or market.

ntroducing…

The NEW Train My Traffic Person

A hands-on, 16-week mentorship program rebuilt from the ground up for 2021.

The new Train My Traffic Person Mentorship combines 15 weeks of live strategy sessions with over 50 streamable how-to videos and a full library of brand-new templates and worksheets. There’s never been a better way to learn the complete skillset of a master media buyer.

But TMTP is more than just information… It’s a promise: I am 100% committed to your success, and I’ll do everything I can to ensure you get as much out of this training as possible.

• How This Mentorship Will Help You Succeed
• Molly… That’s me! I’m one of the industry’s most sought-after media buyers and educators, and I’m honored to be your mentor for the next 16 weeks. 
• [NEW] Expert Coaches – To give you even more attention and guidance, we expanded our team of traffic pros. (All coaches have experience managing $1,000+ in daily ad spend!)
• [NEW] Updated Curriculum – 25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape in 2021.Weekly action items to hold you accountable and help you reach your goals.
• [NEW] 50 How-to Videos – Detailed implementation tutorials to help you set up, launch and manage your campaigns.
• [NEW] Resource Library – More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
• Q&A Sessions – Each week, get answers to your questions and expert feedback on your work to accelerate your progress.
• Private Facebook Group – Get support from your peers, and reach out to our TMTP Coaches anytime you have a question. 
• Limited Class Size – All media buyers are different; that’s why we limit the number of students so we can give you what you need to succeed in this program.

A show of hands:who wants to beat rising costs, diminishing returns & changing platforms?

I know I can’t be the only one with my hand up!

As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.

iOS 14 will change advertising forever. In 2021, Facebook is making the most dramatic changes to their platform in six years, and everyone — including me — is having to adapt…

And that’s a good thing! It means more opportunity for you in whatever market you’re in. But as we lose crucial in-platform data, most people will fail to see results.

Here are the biggest challenges media buyers face in 2021:

• CHALLENGE 1:“I’m new to Facebook, and I’m struggling to get traffic or make online sales.”
• CHALLENGE 2:“My ads were working, but now they’re not! What ongoing maintenance should I do to keep my campaigns from going cold?”
• CHALLENGE 3:“I don’t know how to adapt to iOS 14. The strategy I was using to stay profitable is now obsolete.”
• CHALLENGE 4:“My ads keep getting shut down! The volatility of Facebook is really hurting my bottom line.”
• CHALLENGE 5:“I have a small budget. How can I run ads without losing a lot of money on trial and error?”

But when I give a consultation or start with a new client, I see that their real problem is almost always the same: a lack of process.

Which is great, because I know that I can offer a solution: my 9-step traffic system (which I’ve crafted over thousands of hours), gives media buyers a way to consistently build, scale and manage profitable campaigns.

Here is the structurethat I add to their paid traffic strategy to help improve their results:

• My 9-step Traffic System
• STEP 1:Setting the Strategy to make sure you know what success looks like and the pathway there
• STEP 2:Crafting the Offer so customers are excited to get your product (and give you money).
• STEP 3: Defining the Who & Why to connect with your prospects and speak to their pain points.
• STEP 4:Ideating Campaign Assets to create engaging experiences that catch the eye of your ideal customers.
• STEP 5: Creating Campaign Assets to turn your vision into a reality, and adapt your concepts to the ad platform(s) you leverage.
• STEP 6:Build and Launch Your Campaign so you can TEST whether or not your assets and offer work in the real world.
• STEP 7:Analyzing the Results to figure out if you’ve got a winner on your hands or if you need to go back to the laboratory and tinker.
• STEP 8:Optimizing the Campaign to make sure that you can profitably scale by fixing assets, messaging and targeting.
• STEP 9: Scaling the Campaign when you’ve had a successful test to turn the customer acquisition faucet on and skyrocket your business.

And in Train My Traffic Person I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.

All YOU need to do is commit to learning and implementing the material.

Course Curriculum

This is the media-buying program that I always wished existed. I built the curriculum from the ground up, with a training session and a Q&A session each Lesson so you get both the information and the support that you need.

LESSON 1

Think Like a Media Buyer

Learn the 8-step process that I use to be a successful media buyer (and how to avoid painfully common mistakes).

LESSON 2

Acquisition Funnels with Ezra Firestone

Ezra gives a masterclass on front-end sales funnels for info products, local businesses, Saas businesses and more.

LESSON 3

Structuring Your Facebook Campaigns

Learn how to navigate Facebook’s platform and choose the right campaign structure, objectives, budgets, and bidding strategy.

LESSON 4

Customer Avatars & Laser Targeting

Define your business avatars, determine their intent and master targeting strategies to find them on Facebook.

LESSON 5

Writing Compelling Ad Copy

Learn to write for your avatars and speak to their pain points, leveraging a ton of my fill-in-the-blank templates to get you started.

LESSON 6

High-Converting Ad Creatives

Learn my process for producing great ad creative, including pairing visual with ad copy and what images build social proof.

LESSON 7

Launching Your Campaign

The moment of truth! Combine the assets you created in the first six lessons and launch your winning Facebook campaign.

LESSON 8

Campaign Optimization

Learn to improve your campaigns with precision by deducing exactly what’s broken, and the solutions for common (and rare) problems.

LESSON 9

Retargeting Campaigns

Master one of the most powerful ad types and learn how to reach back out to site visitors and warm audiences to close the sale.

LESSON 10

Traffic & Analytics with John Grimshaw

Discover the What?, Why? And How? of tracking data, and how to use this information to make informed media buying decisions.

LESSON 11

Horizontal & Vertical Scaling

Become an expert at scaling by learning the two most powerful methods, horizontal and vertical, and when to use each.

LESSON 12

Messenger Marketing & Chatbots

Attend a virtual ‘bot boot camp’ where you’ll learn how to market via messaging apps, including a ton of proven campaigns you can deploy.

LESSON 13

YouTube with Tom Breeze

Take your newfound media buyer skills to one of the fastest growing traffic platforms with short, impactful videos for powerful retargeting.

LESSON 14

Google Ads with Mike Rhodes

Expand your reach and skillset by learning how adapt your newfound media buying skills to focus on intent, rather than interests.

LESSON 15

Becoming a Media Buyer

Learn Molly’s proven strategies for taking your newfound skills to the market as a in-house media buyer, a consultant, or an agency.