Will Carnahan – Start Your Photography Business
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Will Carnahan – Start Your Photography Business
Start Your Photography Business
A step-by-step guide to launching your own successful photography business!
You want to make money with your photography, right?
This is the perfect course to help you launch your own photography business, and we’re so glad that you’re here.
We’ve created a complete blueprint to every aspect of running a successful business, and it’s all here in this course. From the business side of things like registration, licenses and taxes to the marketing side of things like getting your first clients, creating a website and setting prices, you’ll learn it all with this course.
Once you enroll, you’ll get access to a downloadable workbook that includes action items, helpful tips and resources. Using the workbook together with the courses video lectures and case studies should make it easier than ever to get your business up and running.
You’ll have your business up and running in no time!
What do we cover in this course?
- Kinds of photography businesses
- Choosing your business name & structure
- Business registration, tax IDs, licenses and bank accounts
- Building a business website
- Setting your prices
- Designing a portfolio that sells
- Equipment you need to get started
- How to get your first paying clients
- Getting listed on Google Maps and search results
- Expanding your online presence with modern marketing techniques
- Tips for every step of a paid photography shoot
- Scaling your business
- and so much more!
Our goal is that by the end of this course, you’ll have a photography business of your own. If there’s anything we can do to make this course better for you, just let us know. As instructors we will continue to update this course with any latest skills or practices that will benefit you.
Our happiness guarantee…
We have a 30-day 100% money back guarantee, so if you aren’t happy with your purchase, we will refund your course – no questions asked!
We can’t wait to see you in the course!
Enroll now, and we’ll help you take better photos than ever before!
Phil & Will
Your Instructor
Will Carnahan
Will Carnahan grew up in Southern California. After spending every hour he could in the darkroom at Highschool playing with film, Will went on to earn a B.A. from The University of California Riverside in Film and Visual culture. At UCR he became a staff photographer for the schools newspaper, covering sporting events, concerts, and local news. In late 2006 Will and his friend Ryan started a photography company focusing on weddings, events, and their love for photography.
In 2007 Will continued on to Loyola Marymount University, earning an M.F.A. in Film and Telivision Production. While still shooting headshots, weddings, and events on the side, he focused on Cinematography. The years between 2007-2010 were an exciting time for film makers as it saw the first heavy transition from emulsion to digital. Having a base education in film exposure and a practical education in digital media allowed Will to excel as a cinematographer while in grad school. He went on to earn LMUs Panavision Cinematography award in 2008 and 2010.
Graduating in 2010, Will started freelancing as a Cinematographer, camera operator, and photographer. With heavy expirence in 16mm and 35mm film will transitioned into 4k cinema and up using REDs, Arri systems, and other cameras to take on Hollywood. The first few years of freelance saw Will shooting Music videos, short films, 2nd unit features, commercials, and web content.
Late in 2011 Will got a job shooting a web commercial for Disney Interactive. Since then he has been shooting consistently for Disney, shooting commercials for the parks and resorts as well as Disney channel, ESPN, and the Muppets.
Will Call Cinematic was established in 2013 as Will and his business partner and friend built a Production company to accommodate their freelance work along with some notable corporate clients. Through Will Call Will and Sam direct and produce video content for companies like Ghirardelli Chocolate, Diesel films and Nike, Whitney Eve Clothing, PredPol, and many others. With Sam and Will being cinematographers, Will Call gives them a hub for equipment rentals, music video production, and photography.
Today Will continues to freelance as a cinematographer and photographer, shooting and directing mostly commercial content and weddings.
Course Curriculum
Start Your Photography Business
Welcome
Welcome to Class (3:00)
DOWNLOAD: Course Workbook
DOWNLOAD: Activity Workbook
Why Do You Want to Start a Photography Business? (4:36)
Join the Official Student Photography Group
What Kind of Photography Business Do You Want to Start? (5:38)
Important Personal Note from Instructor Will (2:25)
Basics of Starting a Photography Business
Intro to Business Basics (0:52)
Choose Your Business Name (5:28)
Choose Your Business Structure (6:12)
Register Your Business Name (1:47)
Get Your Federal and State Tax ID (1:39)
Get Your Business Licenses (1:16)
Get Your Business Bank Accounts (2:16)
Get Your Online Accounts (2:17)
Branding Your Business (2:18)
Set Your Prices (12:56)
Example of a Price List
Photography Gear You Need to Start a Business (3:42)
Case Study – Business Basics (24:42)
Case Study – Equipment (10:05)
Get Your First Paying Clients
Intro to Getting Your First Paying Clients (0:44)
You Need to Prove Yourself with Photo Samples (1:30)
Where to Find Your First Clients (2:36)
What to Charge for Your First Clients (2:44)
Intro to the ‘ON SET’ Lectures
ON SET – Partnering with Other Creatives (1:57)
ON SET – Staying Competitive (2:38)
Use Your First Shoot Wisely (1:19)
Case Study – Getting Your First Clients (7:55)
Create Your Photography Business Website
Intro to Photography Business Websites (1:05)
Why You Need a Website and Platform Options (4:30)
What Needs to Be On Your Website? (7:40)
Design the Perfect Portfolio (3:17)
Case Study – Websites (12:56)
Expanding Your Online Presence
Intro to Expanding Your Online Presence (0:55)
Using Instagram to Grow Your Business (2:29)
Using Facebook to Grow Your Business (1:21)
Get Listed on Google (3:53)
Get Listed on Yelp (3:20)
Get Listed on Review Sites (4:06)
Using Freelance Websites to Get Work (2:26)
Using Craigslist to Get Work (3:01)
Case Study – Expanding Your Online Presence (13:16)
The Photography Business Workflow
Intro to the Business Workflow Section (0:54)
Step 1 – Meeting Your Client (3:32)
Step 2 – Booking Your Client (5:53)
Example of a Contract
Example of an Invoice
Step 3 – The Shoot (2:28)
Step 4 – Editing Your Photos (6:34)
Step 5 – Delivering Your Photos (1:05)
ON SET – The Shoot (2:50)
Example of Will’s Email Directions
ON SET – Backdrop Placement (1:13)
ON SET – Paper Backdrop Rolls (2:01)
ON SET – Interacting with Clients (4:58)
ON SET – The Back Light (0:46)
Case Study – Business Workflow (15:53)
Scaling Your Business with Better Infrastructure
Intro to Business Infrastructure and Continued Growth (0:46)
Productivity Tools to Make Your More Efficient (6:21)
Get Business Insurance (3:55)
Accounting Tools & Tips (4:20)
Business Tax Tips (3:38)
Scaling Your Prices Up (2:56)
Use Conventions and Meet Ups to Grow Your Business (4:01)
Case Study – Business Growth (11:04)
Selling Your Prints
Intro to the Selling Prints Section (0:56)
Why Should You Sell Prints? (2:18)
Choose a Printer (2:59)
How Much to Sell Prints For (5:33)
Selling Your Prints Online (8:06)
Selling Prints in Person (2:38)
Conclusion to Selling Prints (1:26)
Conclusion
Tips for Personal and Creative Well Being (4:38)
Conclusion (1:57)
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