Write of Passage Cohort 3 – David Perell

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Write of Passage Course Curriculum

Module 1: The Age of Leverage

• What to expect: introduction to the course modules, deliverables, templates, and live cohort schedule
• The Promise of the Course: “You will learn a step-by-step method for publishing quality content and distributing your ideas to your professional network, leading to unexpected opportunities and increased serendipity in your work and life.”
• Understanding why we live in The Age of Leverage, and why writing and publishing on the internet is now the best way to accelerate your career
• How the internet has changed the nature of professional relationships, enabling long-lasting, personal connections with like-minded people
• The problems with traditional writing education in an attention-starved environment, and how we are going to unlearn it

Module 2: Make Your Serendipity Vehicle

• What should you write about? Finding a niche, narrow, and expanding topic
• How to use writing on the internet to develop an intuition about what’s unique or undervalued in your niche
• How to demolish writer’s block by developing an easy, everyday note-taking system
• What the Feynman Method can teach you about cultivating ideas from your everyday experience
• A new perspective on blogs as a filtering mechanism for people, ideas and opportunities

Module 3: Create Your Online Home

• Building a website that establishes credibility and authority in your industry, without taking too much time
• Attract loyal readers with easy-to-implement strategies in design, messaging, and calls-to-action
• Set up your website with pre-made templates and easy-to-follow walkthroughs
• Owning your name and brand in search engines and social media

Module 4: Set Up Your Distribution System

• Understanding the underrated power of email in an era of social media platforms
• The missing link of blogging: actively distributing your ideas to people that matter, instead of hitting publish and waiting for them to arrive
• A simple three-step template for writing effective email newsletters in just 30 minutes per week
• Step-by-step walkthrough of how to set up your own email newsletter
• Develop a personalized strategy for publishing on social media, while balancing risks and rewards

Module 5: Learn to Write Clearly and Persuasively

• 7 Rules for Modern Writing: actionable techniques to deliver an effective message that inspires people to take action
• How to use real-life conversations to notice and test interesting ideas
• How to develop the writing habit and keep yourself on track with a writing plan
• Establishing a simple and repeatable creative process for cultivating ideas, outlining articles, editing your drafts, and publishing them to the right audiences
• Building writing momentum with the 50-5-1 Challenge

Module 6: Connect with Anyone

• Learn a more efficient and effective alternative to “networking” events
• How to track the critical signals and metrics that matter for online writers
• A collection of proven templates for cold email outreach
• The power of “personal updates” for keeping in touch with friends and colleagues
• How treating your followers like peers, friends, and collaborators can improve your work

Module 7: Build Your Personal Monopoly

• How to permanently shift from seeking “outbound” opportunities to selecting from “inbound” ones
• Why you should focus your attention on specific and growing markets and industries
• How to stand out from competition on the internet without working harder or longer
• The Naked Brands model: how people are becoming brands, and brands are becoming more like people (and what that means for you)
• Establishing authority and building a credible reputation with your personal monopoly