Writing For Info Marketers Training and Certification Program – Dan Kennedy

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PROVEN & NOW AVAILABLE: A pass-key to the vast treasure-trove of freelance writing opportunities  inside the ‘information marketing industry

– where I’ve lived for 38 years…where good clients need good writers, right now…

Let me tell you who the info-marketers are, where to find them, how to write for them … give you templates and examples of what they need … prepare you in every way to succeed with these clients AND ARRANGE TO HAVE YOUR AVAILABILITY AS A FREELANCE WRITER ADVERTISED FOR YOU TO THESE CLIENTS, AT ZERO COST TO YOU.

It is a breakthrough opportunity. It is also limited and promptness of response matters, so please read this urgently. This is a L-O-N-G letter because it deals with a very comprehensive approach to creating good writing assignments and clients for you.

Dear Fellow Writer & AWAI Member,

In 2012, after MUCH discussion, Katie Yeakle convinced me to take a limited number of AWAI writers inside the industry I helped birth and have developed and stand as the recognized leader of – information marketing – and to introduce them to “hungry” clients eager to find new talent and good, well-prepared writers.

Since then, about 450 have completed the special preparation, and many have connected with clients, and reports from writers thrilled with their new information-marketer clients keep pouring in.

Anecdotally, I can tell you of more than $200,000 that has been paid to writers CERTIFIED via this Program, by information marketers I know personally. The total, much higher. More importantly, the need of this industry’s information marketing entrepreneurs for capable copywriters as well as content writers is insatiable….growing…here and abroad. Its Welcome Mat can be out for YOU! BUT – these clients have PARTICULAR needs and requirements.

What they DON’T want and have no patience for: writers who do not understand how their businesses work, why their customers buy, and what they need.

Since I just about invented their businesses and have been paid over $1-million a year to write for them, who better to prepare you to step in and succeed with these clients?

What you need, to support yourself as a professional writer, is a cadre of clients who “consume” a lot of writing repeatedly, month in, month out. Clients you can “live with.” Clients who provide you with certainty and security and steady flow of assignments.

Well, there’s no better place to get them than inside the information marketing industry. Information marketers’ businesses use up more writing than any other, yet, ironically, many owners of these businesses are not good writers themselves or can do it but don’t want to. And the quantity they need precludes them from doing it all.

You may instantly think about newsletter publishers, but they are but a small part of this ‘hidden industry’ … thousands of complex, multi-product publishers, seminar companies, coaching organizations, membership associations make up the info-marketing world – and the question I and my friend, Robert Skrob, President of the Information Marketing Industry hear most is: where can I find competent copywriters I don’t have to school from scratch about my info-marketing business?

As a little demonstration, I had an info-marketer on a call for AWAI, who invited writers to “audition” – he promised to give a pay assignment to one but actually hired three, and one has, so far, gotten multiple assignments. He’s typical. These folks are H-U-N-G-R-Y for writers ready to work on their projects.

So – let me give you a look at typical clients … the size, scope and nature of this industry … the variety of writing it needs … and how you might fit.

Then, if you like, I’ll give you the pass-key. I’ll invite you in. I’ll get you ready for these clients and these assignments. I’ll even arrange to have your availability advertised to them – for free. And I’ll even critique your first work (unseen by your client).

Who Are These Clients & Why Is Their Need
For Freelance Copywriters And Writers So Great?

Many are business/professional niche marketers. Many are hobby/recreation/personal interest sub-culture marketers. Some are mass marketers. Almost all are, in part, publishers – of offline books, courses, newsletters and other resources and/or of online courses, newsletters, blogs, multi-blog sites.

Most have ‘ascension models,’ so their customer begins with an info-product purchase then ascends with additional purchases, subscription or membership levels.

Many are also in the seminar, workshop, conference and convention business. Many are also in the coaching business. Many are also in the catalog business. Some even provide ‘done for them’ services for their customers, like newsletters or marketing campaigns.

Many are small, solo entrepreneurs with tiny staffs and a lot of out-sourcing, quietly earning mid- or high 6-fgure or even 7-figure incomes. Others have big operations with 20 to 200 employees, salespeople inside and in the field, even brick-and-mortar locations around the country. Let me give you a few examples of each, without naming names, of course:

• A company that provides advertising, marketing and management education, training, and coaching + done-for-them direct-mail, web site and social media services + several conferences a year in the restaurant industry. Its customers join a membership program, and, on average, there are 3,000+ members. The company is continually changing its own marketing in the industry as well as developing new campaigns for its members. Annual revenues approximately $20-million. (Very similar and similarly sized companies serve over 100 other niches including dentistry, home furnishings retailers, auto dealers, auto repair shop owners, real estate agents, insurance agents, salon and spa owners, etc. JUST ONE OF THESE COMPANIES AS YOUR CLIENT CHANGES EVERYTHING!)
• A health care company with over 300 franchised clinics nationwide, constantly in need of new newspaper ads, direct-mail campaigns, online campaigns aimed at patients with chronic conditions. Annual revenues over $150-million.
• A publishing company creating and selling DVD and online courses on wine, cooking, art, travel and health, anti-aging and longevity, which continually tests new direct-mail packages against controls for key products and solo offers, up-dates and publishes dozens of different catalogs each year, and feeds online and social media sites with content. Annual revenues approximately $10-million.
• An “opportunity company” that researches and assembles information for one to several new moneymaking opportunities per month and then develops comprehensive, multi-step, multi-media campaigns reaching as many as 1-million people. Annual revenues approximately $10-million.
• A parenting skills coaching business that publishes Christian and secular books, home study courses, online courses, and newsletters and conducts conferences. A relatively new business developing dozens of new products this year along with web sites, e-zines, and other online support for them, amazon store content, and social media content.
• A for-profit trade association in the martial arts industry that publishes a monthly online magazine, newsletters, done-for-the-academies advertising and marketing campaigns (often tied to martial arts themed movies like Kung Fu Panda), conducts conferences for academy owners, conducts webinars and tele-seminars. Annual Revenues approximately $15-million.

What ALL these businesses share in common: their businesses revolve entirely around the written word!

Their products as well as their marketing – all must be written. For most, there are a certain number of major campaigns and product launches occurring each year, for which they may, frankly, already have freelance or staff copywriters they rely on.

But for most, there are also copious day-to-day needs for e-mails, e-zines, webinars and webinar promotion campaigns, follow-up campaigns, blogs, social media, print newsletters and more. Many of these businesses were born by their owners writing all that copy themselves but have out-grown the ability of that one person to keep up.

These businesses’ sales are fueled entirely by direct-response copy for ads, sales letters, brochures, catalogs, web sites. Their appetite for copy that sells is insatiable. Beat-the-control opportunities can be had. These doors are open for ‘new talent’ who can bring fresh ideas and perspectives to the table. Even those who hire me from time to time also use several to many other copywriters.

Everybody knows about the handful of big-name newsletter publishers that many AWAI Members write for – and many more lust after. But there’s a giant “cottage industry” here of info-businesses unknown outside their own niches, each generating from $1-million or so as a “kitchen table operation” to $20-million or more … hundreds and hundreds of them … all still run by their creators, so you work with the man or woman at the helm. These are entrepreneurial people, open-minded about new ideas, eager to find new, knowledgeable, capable writers.

New companies begin all the time too, so opportunities to “hook up with” a new info-marketer and grow right along with him or her occur constantly. In fact, this year, I’ll have over 125 “start-up” information marketers with me for a day for the information marketing industry’s yearly convention (GKIC’s INFO-Summit), and one of the things I’ll be telling them about is the little, elite tribe of my Certified Copywriters for Info-Marketers, and the online directory of them maintained by AWAI with the Information Marketing Association.

There are also many more writing opportunities here than just sales letters. Info-marketers need new online, website, e-zine and social media content, constantly.

They need their speeches, seminars and other training converted into articles that can be syndicated, resources for coaching members, product that can be sold. They need books and courses ghost-written. BUT ORDINARY FREELANCERS FAIL to get and keep these clients and get this terrific writing work – because info-marketers need all this writing done in a certain way, engineered to fulfill a particular, multi-faceted marketing agenda.

Fortunately for you, I am intimately familiar with that hidden agenda. The unseen-by-naked-eye engineering within all the written media these info-marketers distribute. When I hand you this “code” and make sure you understand it, you’ll be able to talk about these projects with these potential clients in a way that instantly gains their trust and telegraphs that you’re no ordinary writer; that you “get” what they’re about. (And keep in mind most feel they’ve wasted a lot of money on writers who deliver ‘product’ they have to rewrite to use, so they’re reluctant to experiment.)

Also, when I give you this “code,” you’ll be able to deliver the kind of writing they need and want. You will succeed where others fail and have failed.

Having completed my Course and having my Certification will mean something to these clients. Until recently, I’ve done my best to keep this source of clients to myself. But truth is, there are thousands of clients here who can’t, aren’t yet big enough to or just won’t pay MY fees, and that have needs I’m not interested in fulfilling even if they would. But most know that I am the #1 go-to copywriter for info-marketers. So when you approach these clients having been CERTIFIED BY ME as a copywriter well-informed about info-marketing, you’ll get a good hearing.

UPON CERTIFICATION AFTER COMPLETION OF THIS PROGRAM, HERE ARE THE BENEFITS YOU RECEIVE …

THAT CAN DIRECTLY BRING CLIENTS TO YOU…

Thanks to a cooperative relationship with the Information Marketing Association, your availability as a freelance copywriter/writer specifically schooled in the info-marketing industry will be advertised for you, at zero cost to you … to the entire membership of the Association. Read that sentence again. Further, this is an EXCLUSIVE service, meaning only the writers with this Certification will get this benefit.

Here’s how this works: AWAI and the IMA maintain a Kennedy Certified Copywriters for Info-Marketers Directory accessed through link in the IMA Buyer’s Guide. ONLY Kennedy Certified Copywriters will be presented in this Directory. Each copywriter’s listing can include name, complete contact information; up to 350 words describing self, specialization, experience; and link to writer’s own web site. This Directory is actively promoted to IMA Members by means of:

1. An ad and link in the IMA Buyer’s Guide
2. Periodic promotion in the Resources section of the bi-monthly No B.S. INFO-Marketing Letter – the newsletter that I personally write, that top authors, speakers and publishers subscribe to
3. Promotion in the Welcome Sequence for new IMA Members
4. Certified Copywriters who have success with projects for info-marketers are invited to submit the “case history” and examples for publication in my No B.S. INFO-Marketing Letter or in other IMA offline or online material

Above promotional benefits may vary over time, as the nature of IMA and its services to members and the INFO-Marketing Letter may change. Also, no warranty of receiving writing assignments as a result of this promotion is made.

In addition, if you choose to maintain IMA Membership yourself*, you will have access to other self-marketing opportunities and resources (*2-month FREE trial membership available as bonus with this Program.)

The Information Marketing Association publishes my NO B.S. INFO-Marketing Letter and Special Reports monthly, provides training for beginners and a wide array of support services for established info-marketers, conducts special networking activities for its Members, and is the international trade association for this unique industry. Its Members include everything from 1-person, home-based businesses (many generating 6-figure and even 7-figure incomes) to larger companies, with 20 to 200 on staff. The scope of Members’ business activities includes book, home study course and newsletter publishing; seminars and conferences; coaching programs; consulting; and services. Combined, IMA Member-businesses’ reach exceeds tens of millions of end-user consumers, exceed hundreds of millions of dollars in sales, spend millions each year on advertising and marketing utilizing every offline, online and broadcast media, and purchase millions of dollars of consulting, copywriting, graphics, and related services. www.info-marketing.org

THE SECRET OF SPECIALIZATION: Golden Keys To Demand For You & Higher Income

I would now like to tell you of a profoundly important reason why the training and info-marketing industry knowledge I provide in this Program … and your use of it and your Certification to “establish a beachhead” in this industry … may be the greatest asset you could ever get your hands on, for purpose of establishing a steady flow of assignments, good income, fascinating writing opportunities and respectful, appreciative clients:

The jack-of-all trades handyman, the anywhere ‘n everywhere travel agent, the ‘generic’ real estate agent, the ordinary M.D. … all make eons less than the expert craftsman renowned for his hand-carved, custom-built cabinetry, the world cruise, safari and extraordinary-experiences travel consultant, my client who specializes only in heartland-of-America investment properties, the heart surgeon.

Most copywriters are jack-of-all-trades handymen. Some specialize as writers for the web or in B2B, in a type of writing work. And that gets closer. But the even more valuable specialization is in an industry … where there’s enough diversity to prevent conflict of interest, but enough commonality that you can be the expert writer for that type of business.

Specialization – and being known for specialization – in writing for an industry with abundant, constant need and great appetite for copywriting and writing at all levels of experience and proficiency makes it much easier to get clients and enjoy the kind of income you want as a writer.

That is exactly what you become via this Program – fast!

Of course, no specialization or related Certification does much in and of itself. Ask the legions of “life coaches” who’ve paid big fees to be certified by some entity but still have no clients. If a Certification falls in the forest but no one is there to hear, has anything actually happened? That’s an ethereal, metaphysical question about the very nature of reality, better left to discussion some evening on backyard deck beneath moonlit night, with friends and plenty of wine. But the practical question is important: how can you make your specialized training matter? Simply put, how can you guarantee yourself real opportunity, not just talent, ability and knowledge?

That’s why I have arranged to have your Certified status linked to a market where it has magnetic attractive power. MY name is “magical” in the info-marketing world. Holding the Dan Kennedy Info-Marketing Copywriter Certification will matter. Then, further, I’ve arranged to have your availability advertised for you. And I will show you exactly how to find lots of info-marketers you can directly connect with – in your own area; in the product category that interests you most. This “has teeth”!

This is an amazingly comprehensive program exclusively for AWAI Members – providing (1) thorough, specialist preparedness for certain writing opportunities + (2) pointed access to opportunities and clients + (3) endorsement via Certification + (4) actual advertising of your availability done for you direct to the potential clients. Literally, everything you need to succeed as a freelance copywriter and/or writer for the info-marketing industry…

HERE’S EVERYTHING YOU GET:

The Course itself includes four online modules. They are:

Module 1 Comprehensive ‘Tour’ of the Info-Marketing Industry Module 2 Needs of these Clients & Specific Writing Opportunities Module 3 Client-Getting: Who, Where & How: Who They Are, Where ToFind Them, How To Effectively Present Yourself To Them Module 4 Effective Copywriting for Info-Marketers with a Portfolio of Samples and Analysis

You will also receive an (offline) Reference Manual, including Writing Templates, Outlines, Checklists and Samples, a copy of the up-dated Official Get Rich Guide To Info-Marketing from the Information Marketing Association, published by Entrepreneur Press as a course textbook, and my exclusive Certification.

Module 1 will thoroughly familiarize you with the different kinds of companies and entrepreneurs in the industry illustrated by actual examples and give you insider understanding of how their businesses work, where their profits are derived from, and how their owners think about advertising, marketing, customer development and retention, and products. You’ll also learn the lingo, the industry/tribal language, so you can communicate with these clients with confidence and avoid mistakes that would mark you as outsider or ill-informed amateur and raise doubts about your capability. These clients do NOT want “just a copywriter” that they feel they have to school, bring up to speed and work with extensively; they want somebody ready to write for them. This Module makes sure you are NOT perceived as ‘a stranger in a strange land.’

Module 2 explores the various needs of these clients, such as lead conversion, monetizing resistant or inactive leads, new customer acquisition, upsells, etc. as well as all offline and online media used and how it is used…leading to a “catalog” of writing opportunities available with these clients. Armed with this insider information, you don’t just show up at their door carrying a “Will Write For Food” sign and a laptop; you are able to ask intelligent, probative questions about their needs (that demonstrated your preparedness to work with them) and able to suggest ways you might be of service. You’ll also get a Resources Directory of respected experts and vendors to the info-marketing industry, of direct-mail services, Google and SEO services, social media marketing, etc., so that (as “on your own homework”) you can visit their sites, access their literature, and build your understanding of who-does-what-for-whom in the info-marketing world.

Module 3 lays out WHO these clients are; WHERE to find them via various sources online and offline; and HOW TO effectively present yourself to them via distance communication or in-person. In this Module, you’ll also be shown how to create your listing for the AWAI-IMA Online Directory of Dan Kennedy Certified Info-Marketing Copywriters, and how to make use of it, as well as having other opportunities to market yourself to clients “on Planet Dan.” You’ll get tips for finding “hidden info-marketers” quietly based in your own town, city or area too. THIS IS “WHERE THE RUBBER MEETS THE ROAD”: where you are pointed at clients who are hoping somebody just like you shows up!

Module 4 is the critical preparation to actually write copy that sells for info-marketers. We’ll look at copy for info-products, courses, moneymaking opportunities, seminars, tele-seminars, webinars, conferences, conventions, coaching programs and much more. The key copy elements for each specific purpose as well as general issues about “why customers buy information” are included. You’ll also be told how to find and observe campaigns in progress from top info-marketers online. You will also be prepared for non-sales writing for these clients, with key elements for books and courses, newsletters, online content, and other deliverables. This Module is all about shortcuts and speed, so that you can apply your writing skills to info-marketing needs immediately. KEEP IN MIND: over 50% of my work as a copywriter is done in this industry, for which I’m paid well over One Million Dollars a year in fees and royalties. I’m at my pinnacle after 30+ years, and have some clients who’ve been with me nearly that lon…and a “bank” of material and samples unmatched by anyone in the world.

Each Module consists of a 60 to 75-minute voiced slide-show presentation with integrated examples, delivered online; a homework assignment; and directions to additional free resources. Plus, a printed version of the presentation will also be included in your Reference Manual.

Keep in mind that I PERSONALLY PREPARED this entire Program.

CERTIFICATION: Your Certification is issued after completion of the Course and an online test. With compliance with certain rules, you will then be able to identify yourself as a Dan Kennedy Certified Info-Marketing Copywriter in any or all of your marketing and professional literature. And, you will be able to advertise yourself in the above-described exclusive online directory.

AND, AS WE SAY IN DIRECT-RESPONSE:
WAIT – THERE’S MORE!

(1) – AS A FAST ACTION BONUS, you also receive online access to an interview series created exclusively for this Program, with IMA’s President Robert Skrob talking directly with info-marketers about their use of freelance copywriters, the kinds of projects they deal with, and what they look for in the freelancers they hire.

(2) – EXTRA BONUS: IMA MEMBERSHIP free for 2 months. ($9.78 shipping/handling). You can fully participate as an Information Marketing Association Member for two full months, a terrific opportunity to familiarize yourself with the info-marketing industry as a true insider, with web site access, tele-classes and my No B.S. Info-Marketing Letter. After the 2 months, you may continue IMA membership at its lowest monthly fee or cancel as you prefer. Obviously, if you are serious about writing for info-marketers, you’ll benefit enormously from being an active IMA Member yourself, but there is no obligation to do so. With Program Module #1, you’ll be given an exclusive AWAI link to an IMA site, to register for your 2-month trial membership.

There’s a second possible bonus to all this too: as you discover how the info-marketing industry really works and how much money there is to be made, you may decided to become your own client, and enter the field as an entrepreneur and publisher. If so, your IMA Membership, access to its resources and my No B.S. INFO-Marketing Letter will be invaluable!

(3) – POST-CERTIFICATION SUPPORT: From me, you get one Critique of rough-draft-stage work for an info-marketing client at no additional charge plus up to two 1-hour private tele-consulting calls to discuss your work with clients if you need to, at a deep discount from my standard rate. You keep all this in your back pocket, to pull out and use if any when the need arises.

1-hour private tele-consulting calls to discuss your work with clients if you need to, at a deep discount from my standard rate. You keep all this in your back pocket, to pull out and use if any when the need arises.

(4) – ONE MORE BONUS: I recently recorded 3 no-holds-barred Q&A sessions with upcoming Info Marketers. You can listen in and hear what I have to say about …

• How to “re-purpose” existing copy when you don’t have a strong portfolio
• The value of using story leads in marketing yourself
• Why it’s important to measure response to content pieces with your client
• How to demonstrate your understanding of your clients business
• What to focus on when designing your website to attract Info Marketers
• How to set yourself up as a “marketing strategist”
• Getting your clients to help you analyze their needs (beyond “copy”)

And much more Let’s review key FACTS about the unique opportunity waiting for you, writing for information-marketers:

(1): There is an entire industry with enormous need for freelance copywriters and writers schooled in its business and needs – ironically, not satur