The Evergreen Profits Masterclass – Matt Wolfe

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The Evergreen Profits Masterclass

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Class Curriculum

Introduction

Welcome / Introduction (1:55)

Module 1 – The Foundation

• Mindset (10:59)
• Laying The Groundwork (10:35)
• The Process Overview (15:40)
• Niche Selection (10:14)
• The Initial Setup (5:48)
• Module 1 Homework (1:00)
• Supplemental: How To Setup WordPress (6:46)
• Supplemental: How To Take A Self-Portrait (13:34)
• Supplemental: Another Example of Time Blocking (3:49)

Module 2 – The Freebie

• Getting Ideas For The Freebie (23:18)
• Creating The Freebie (8:27)
• Using Your Blog To List Build (12:19)
• Creating A Squeeze Page (9:24)
• Webinar List Building (7:31)
• Module 2 Homework (0:55)
• Supplemental: Setting Up Thrive Leads (7:52)
• Supplemental: Setting Up OptimizePress (7:33)

Module 3 – The Products

• Selling Affiliate Products (14:41)
• The Low-Barrier Product (5:58)
• The Next Level Product (13:22)
• Creating Continuity (6:59)
• The Necessary Tools (12:04)
• Using Teachable For Your Members Area (13:43)
• Attaching Teachable to Thrivecart (7:01)
• Opentest – Free Screen Capture Tool (8:02)
• Module 3 Homework (3:49)
• Supplemental: Setting Up Instamember (9:44)
• Supplemental: Setting Up Payments (7:18)
• Supplemental: Setting Up Your Autoresponder (4:01)
• Interview: Navid Moazzez – Virtual Summits (38:10)
• Interview: Ben Adkins – Curated Continuity (17:42)

Module 4 – Selling

• Methods of Selling (11:49)
• Writing Copy (17:30)
• Copywriting Shortcuts (13:40)
• Selling on Webinars (9:52)
• The Necessary Tools (1:19)
• Module 4 Homework (1:43)

Module 5 – Magnetic Content

• Getting Ideas For Content (25:55)
• Income Generating Content (9:02)
• Quickly Creating Content (23:33)
• Repurposing Content (12:01)
• Tips & Tricks (17:44)
• Module 5 Homework (2:19)
• Supplemental: Embedding With Soundcloud (4:32)
• Supplemental: Ripping Audio From Video (2:55)

Module 6 – The Followup

• Email Followup (11:01)
• Email Broadcasts (6:58)
• Organic Social Media (19:17)
• Community Outreach (14:34)
• Killer Tools (7:39)
• Module 6 Homework (2:37)

Module 7 – Endless Traffic

• On Page SEO (20:17)
• External SEO (5:45)
• Influencer Outreach (9:31)
• Affiliate Outreach (6:56)
• Facebook Ads (15:37)
• Module 7 Homework (2:40)
• Bonus Q&A Session (15:51)
• Supplemental: Setting Up Yoast SEO (7:29)
• Supplemental: My Linking Strategy (15:10)
• Supplemental: Retargeting Tutorial (11:02)

Module 8 – Authority Multipliers

• Brand Building Basics (15:43)
• Getting Featured In Press (13:52)
• Live Broadcasting (8:47)
• Publishing A Book (14:21)
• Additional Credibility Boosters (14:54)
• The Entire Overview (7:02)

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