The SellerPro Academy – Jonny

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The SellerPro Academy

Helping ordinary people create extraordinary things, just one product at a time.

Course Curriculum

Introduction

• Welcome To The SellerPro Academy (1:02)
• How To Navigate The Training (7:34)
• Graduation | Joining the 10K & 100K Club (4:06)

Success Habits of 100K Club Members

• You’re Not Looking For A Product… (22:29)
• Commitment Success Habits (10:56)
• Crisis Prevention (8:39)
• Smashing Goals (4:38)

Support Resources

• Overview (11:50)
• Access The Mastermind Group (8:30)
• Getting Personalised Support (9:19)
• Joining Bi-Weekly Strategy Calls (4:50)
• Using Amazon Seller Support (6:38)
• Giving Feedback On The SellerPro Academy | The Feedback Loop (3:21)
• Downloadable Resources | Discounts | Contacts
• Verify Your Knowledge

Required Foundations

• Setting Up Your Business For Success (16:09)
• Verify Your Knowledge

Customer Dynamics

• Overview (3:13)
• Buying Triggers (7:41)
• The Complete Solution Overview (4:59)
• Potential Customer Needs (7:35)
• Potential Customer Solutions (4:59)
• Product Verification (7:51)
• Verify Your Knowledge

Product Discovery

• Overview (3:17)
• Research Limits (7:34)
• Selling Restrictions & Gated Categories (11:47)
• Checking For Trends (4:59)
• Intellectual Property (IP) (15:50)
• Analysing Demand Data (16:14)
• Tracking Daily Sales (7:42)
• Product Discovery Database (3:56)
• Product Research | Research Tools Method (22:57)
• Product Research | Seller Stores Method (6:23)
• Product Research | Supplier Method (7:38)
• Product Research | Amazon Launchpad (7:16)
• Verify Your Knowledge

Creating Irresistible Offers

• Overview (1:11)
• People Buy Offers Not Products (9:03)
• Physical Products (9:13)
• Digital Products (25:11)
• Customer Verification Experiments (7:17)
• Verify Your Knowledge

Sourcing & Negotiating

• Overview (3:22)
• Amazon Fees – Complete Breakdown (18:58)
• Chinese Etiquette (5:41)
• Terminology (2:48)
• Certificates and Safety Regulations (9:06)
• Negotiation Best Practices (7:07)
• Supplier Scripts | Outreach (5:35)
• Supplier Scripts | Negotiating (10:11)
• Communication Methods (2:55)
• How To Search For Manufacturers (5:22)
• Getting Samples (5:16)
• Arranging Bundles (3:40)
• Trade Assurance (6:07)
• Shipping Terms and Process (4:49)
• Air Freight (4:28)
• Sea Freight (3:25)
• Inspections (4:32)
• Transitioning From Air To Sea Shipping (4:40)
• VAT | Duties | EORI (10:19)
• Preparing Contract And Invoice (5:13)
• Currency Exchange Services (6:59)
• Verify Your Knowledge

Creating An Addictive Brand

• Overview (4:36)
• Creating A Brand Vision (7:31)
• Owned Emotional Selling Points (OESP) (5:33)
• Defining Your Brand Voice (5:00)
• Due Diligence Checks (5:37)
• Naming Your Brand (6:42)
• Creating Your Brand Assets (6:05)
•  Trademark (5:30)
• Domain & Email (2:23)
• Logo’s and Packaging (7:29)
• Packaging Requirements (4:39)
• Product Inserts (6:19)
• Verify Your Knowledge

Amazon Seller Account Setup

• Setting Up On Seller Central (5:56)
• EAN | UPC Barcodes (4:59)
• Creating Your Initial Product Listing (9:08)
• Creating Variations (8:27)
• Hazmat Review (6:44)
• Getting FNSKU Labels (1:15)
• Gating and Restrictions (12:28)
• Creating Shipping Plan (11:30)
• Ordering Checklist
• Verify Your Knowledge

Creating High Converting Product Images

• Overview (4:00)
• The Functional Design Formula Overview (9:58)
• Posner’s Theory Of Attention (10:58)
• Communicate (16:43)
• Clarity (10:37)
• Consistency (16:44)
• 3D Renders (15:51)
• Product Photography (13:59)
• Hiring Graphic Designer (4:25)
• Best Practices (4:43)
• Image Verification Experiments (7:24)
• Verify Your Knowledge

Constructing A High Converting Listing

• Overview (3:42)
• Keyword Research (12:41)
• Style Guides (2:53)
• Character / Byte Limits (4:55)
• Product Title (4:26)
• Bullet Points (5:02)
• Description (11:32)
• Backend Keywords (4:34)
• Price Point (7:38)
• Scribbles (7:03)
• Suppressed Listing (2:37)
• Verify Your Knowledge

The Product Launch

• Overview Of Launch Strategies (3:45)
• Launch Timeline (6:04)
• Verified and Unverified Reviews (6:41)
• Keyword Ranking (4:12)
• Keyword Tracking (2:16)
• Launch Strategy | PPC (2:59)
• Launch Strategy | Giveaways (4:18)
• Launch Strategy | Social Media (5:42)
• Creating High Converting Email Sequences (13:52)
• Protecting Stock (2:13)
• Receiving Goods at Amazon (3:45)
• Verify Your Knowledge

PPC Overview

• What Is PPC and Why It’s Important (14:27)
• The ‘FBA’ Ads Strategy (9:31)
• Key Terminology Glossary
• Vital KPIs (Key Performance Indicators) (9:21)
• Vital KPM’s (Key Performance Metrics) (6:29)
• Keyword Classifications (8:45)
• PPC Launch Provisions (6:07)
• SellerPro Ads Planner (2:17)
• Verify Your Knowledge

Foundations | FBA Ads Strategy

• Overview (2:31)
• Launch Metrics (5:48)
• Advertising Objectives (7:05)
• Keyword Research | Overview (3:44)
• Keyword Research | Walkthrough (10:37)
• Keyword Research | Organic Search (3:24)
• Keyword Research | Campaign Manager (2:19)
• Campaign Structure (2:58)
• Campaign Creation | Detection (8:22)
• Campaign Creation | Explore (14:32)
• Campaign Creation | Competitor (7:41)
• Campaign Creation | SellerPro (4:51)
• Verify Your Knowledge

Build | FBA Ads Strategy

• Overview (1:16)
• Convert Search Terms To Keywords (7:51)
• Detection Campaign Match Targeting (8:11)
• Detection & Explore Campaign Placement Targeting (5:07)
• Detection & Explore Campaign Search Terms (16:36)
• Explore Campaign Keywords (6:56)
• Optimising High & Low ACOS Keywords (8:05)
• Optimising Detection ASIN Targets (6:52)
• Verify Your Knowledge

Accelerate | FBA Ads Strategy

• Overview (2:27)
• SellerPro Campaign Setup (2:17)
• Keyword Ascension (6:23)
• Exact Match Comparison (8:30)
• Competitor Campaign Setup (2:12)
• Competitor Ascension (4:54)
• Competitor Comparison (4:43)
• Optimisation Schedule (2:50)
• Verify Your Knowledge

Business As Usual

• If You Run Out Of Stock (6:28)
• Removing Hijackers (6:55)
• Dealing With Returns (4:39)
• Unfulfillable Inventory (3:42)
• Creating Customer Invoices (1:57)
• Seller Central Reports (3:52)
• Outsourcing (5:21)
• Verify Your Knowledge

Completion

• Completing The SellerPro Academy (0:55)

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