Tried and True Testing – Andrew Foxwell

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Tried and True Testing

In this course, we explain how to set up successful tests within Facebook and Instagram ads, giving practical advice as it relates to testing, including creative, placement, audiences, bidding, and more.

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What’s included?

 1 video

Contents

Tried and True Testing

(1h 00m 57s)

Topics Covered

• Why testing is important
• Types of testing
• Determining testing success and meaningful metrics
• Statistical significance
• Post-testing, determining findings, and communication

Class Lessons & Take-Aways

• How to assume about, strategize, and put in force creative, audience, bid, and site tests (with concrete examples of a hit tests) inside the Facebook & Instagram Ads Manager
• What factors of an advert may be tested, how to check every one, and the way to decide which take a look at is quality for what you’re looking to do
• What to attention on while trying out exclusive elements of an advert 
• How to decide statistical importance of 1 take a look at as opposed to another
• What to do post-trying out, the way to decide winner(s), and the way to talk take a look at findings to customers or colleagues.