Web Design Essentials: Creating Marketing Homepages That Drive Results – Dennis Field

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Design websites that drive results! In this 60-minute class, join Dennis Field — a designer and product evangelist for web prototyping leader InVision — as he shares how to refine your creative process, capitalize on feedback, and use best practices to design a marketing site that leads to conversions for your company.

This class is perfect for freelance website and product designers, small web design teams, and everyone who wants to increase the effectiveness of their web design. Lessons include: 

• Defining the goals of the webpage 
• Sketching with consideration for hierarchy and user patterns
• Creating designs in Photoshop or Sketch
• Collaborating with others and receiving feedback using InVision
• Finalizing your design for launch

As a designer, it’s one thing to create designs that look amazing. It’s also your job to make sure those designs produce results –– and this class will teach you how to do just that!

1. Introduction

2. Project Assignment

3. Goals, Story, Social Proof, Conversions

4. Concepting and Design

5. Creating the Design [Part 1]

6. Creating the Design [Part 2]

7. Collaboration and Feedback

8. Wrap Up

9. Conclusion

10. Explore Design Classes on Skillshare