Become a Lead-Gen Specialist-Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell – Rebecca Matter

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Some AWAI members tell me they like the idea of writing sales letters … they just don’t like actually writing long letters.

And they’re not alone. It’s the reason why so many copywriters decide to pursue Web or B2B (Business-to-Business) writing opportunities.

But recently I learned there are thousands of companies looking for direct-response copywriters who can write sales copy …

The only catch is, they want SHORT letters.

In fact, 62% of marketing managers of these companies say finding this skill is their #1 business challenge, according to eMarketer. 62%!

I like that kind of demand.

It means they’re willing to pay. A lot.

And it’s the reason why this is quite possibly the highest-paying opportunity in the B2B industry.

These short letter assignments are called lead generation — commonly called “lead-gen,” and they’re how B2B companies attract new prospective buyers.

You see, in order to make sales, companies need a continuous stream of new prospects they can try and sell to … and they’ll only get them with a continuous flow of effective marketing copy.

That’s where you come in …

If you like the idea of sales letters and the pay that goes with them, but hate long-form copy, then lead-gen is where you can shine.

Most lead-gen pieces are no more than one- to two-pages long. They’re emails, landing pages, and short sales letters for online or offline mailings.

Some are even shorter still … like postcards, PPC ads, and banner text.

But, even though the work might only amount to a few hundred words of copy, your paycheck might easily be several hundred dollars per piece.

Why so much? Remember, lead-gen copy is at the front of every B2B company’s marketing plan.

It’s the first thing prospective buyers see. It’s their first chance to raise their hand and say they’re interested in what the company has to offer.

So companies want to make sure they make a great first impression …

To do that, B2B marketing managers reach out to a specific kind of B2B writer … the Lead-Gen Specialist.

These writers are highly sought-after … trusted … respected … and of course, very well paid!

And you can join them now …

Whether you’re looking for a way to break in to copywriting, or you want to add a new service to your B2B copywriting business, I highly recommend you consider lead-gen.

And AWAI’s Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell will teach you how to write effective B2B lead-gen copy … AND how to land the clients who will value you and your new skill set — and pay you very, very well for it.

It will show you how to take the fast path to making more money as a writer by landing one of the best-paying assignments a copywriter can work on …

And how to deliver outstanding results for your clients, right from the start.