Brand Psychology: Consumer Perceptions, Corporate Reputations – Jonathan Gabay

Unlock your potential with the Brand Psychology: Consumer Perceptions, Corporate Reputations - Jonathan Gabay course for only $24.00 Original price was: $24.00.$10.00Current price is: $10.00. at WSOLib.com! Discover our vast library of over 60,000 downloadable digital courses across Everything Else. Get expert-guided, self-paced learning and save over 80% compared to retail prices. Transform your skills today!

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Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency.

Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built or broken them. He answers key questions about brand and reputation management, including:

• Why do we trust some brands more than others?
• How important is integrity for a brand’s survival?
• How can brand confidence be rebuilt during a crisis?

Using case studies and tips from respected neuropsychologists, economists, and IT, advertising, PR, and industry leaders, Brand Psychology turns theory into practical methodologies to help build meaningful, highly respected brands.

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