I have ten years experience in the digital marketing space, using a multimedia and publishing-based approach to boost the reputations of my clients in the media. I use content creation and targeted advertising (both organic and paid) to help individuals and companies build stakeholder trust and create honest brand images.
I’ve teamed up with companies on social media campaigns such as: Canadian Tire, Circle K, TD Canada and The Toronto Star, and also provided online reputation management (ORM) services to iTutorGroup, one of China’s leading education companies valued at over $1 billion.
I was recently interviewed about ORM for an upcoming feature in McGraw Hill’s Canadian Guide to Starting Your Own Business 11th edition, to be used in all Canadian colleges and universities with business degree programs.
My videos about Halifax, Nova Scotia have accumulated over 1,000,000 views with approximately 100,000 minutes watched each month. This amounts to two years of my content watched every year on YouTube alone.
With a background in digital and broadcast journalism, I have a fundamental understanding of what makes news, what drives clicks and how to tell a good story. My honours project (Published in J-Source) explored strategies for reporting on murder without glorifying the killer.
My video productions have been featured on CBC, Fullscreen, CHEX Television, Disney’s Maker Gen Studios and more. I have hosted radio interviews with subjects such as former CBC Chief News Correspondent Peter Mansbridge, Canadian Astronaut Chris Hadfield and host of CBC Radio One’s the Next Chapter, Shelagh Rogers.
I teach the number one ORM course for removing negative Google links, with over 1,000 students. My online courses have 120,000+ students from over 165 countries learning about subjects such as: marketing, self-development, audio production and public speaking.
I am the author of Start Your Digital Marketing Agency and Start Your Freelance Writing Career.
I worked remotely in Asia in late 2019, continuing to build my online business while working out of co-working and startup hubs in countries such as: Thailand, Indonesia, Vietnam, Malaysia and China.
In the Spring of 2020, I joined the Registrar’s Office at the University of King’s College as the Assistant Registrar, Communications to lead the role of recruitment marketing and communications.
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I have ten years experience in the digital marketing space, using a multimedia and publishing-based approach to boost the reputations of my clients in the media.
