The Quiz Funnel Masterclass 2020 – Ryan Levesque

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Big Companies Everywhere are Leveraging the “Personalization Phenomenon” With QUIZZES…

From Saatva Mattress, the $375 million mattress company that came out of nowhere on the back of a quiz, the well-known bridal company David’s Bridal, the skincare company Murad, AirBnB, and markets ranging from coffee subscriptions to vitamins to charities to even the RV market…

Quizzes are EVERYWHERE.

Quizzes are both HUGELY POPULAR and MASSIVELY EFFECTIVE to sell MORE of your products or services…

We Help Both Big Companies & Complete Beginners Build Highly-Profitable QUIZ Funnels for Different Types of Businesses Including…

Ecommerce

Snack Nation generates over $24M per year, tripled their revenue, and cut their cost per lead through their QUIZ funnel.

Info Products

Charlie Wallace went from $12K/mo to $2.2M/yr + Named Top 10 Entrepeneur under 30 thru his Guitar Course QUIZ.

Affiliate Marketing

Over $319,619 in affiliate commission in < 30 days selling TRIBE from the email list built through a single QUIZ Funnel.

Email List Building

Gaby and Luis Carlos built an email list of 1,018,522 leads in < 10 days at a cost of $0.26/lead with a 4x ROI thru their QUIZ.

Getting Clients

Morgan Gist MacDonald sells her $15K High Ticket directly on the back of her “Publishing Path” QUIZ Funnel.

B2B

Loan Builder QUIZ Funnel Assessment generated over 20,000 Customers and led to a $183M PayPal acquisition.

Webinars

Michael Hyatt’s “Platform Assessment” QUIZ to webinar generates $203,451/month, and a 61% cold traffic opt-in rate.

Launches

Amy Porterfield had a $5M product launch on the back of her “What Type of Course is Right for You” QUIZ Funnel.

Beginners

Neil Gordon went from driving for Lyft to earning $100K/month in < 2 years through is “Public Speaker Type” QUIZ.

I Discovered This Almost By Accident…

The year was 2008, and I was working for AIG in China when the recession hit and I quit my job to start my own business. I was terrified, but I knew I HAD to do it.

I grew up working class (my mom cut hair for a living), and after studying neuroscience at Brown and then working on Wall Street… I thought I wanted a corporate life with a nice salary and benefits. But something was missing. The dream of starting my own business just wouldn’t let go…until I finally decided to make the leap.

I’m telling you this because if you’ve been putting this off, there’s no better time to start (or grow) a business from your home working remotely, selling and marketing digitally. I struggled at first to grow my business, until I experimented with a new type of funnel (what would later become called a QUIZ Funnel) to ASK my market what they wanted and then GIVE it to them…

When I was growing up, I thought I wanted a good, steady job. But life had other plans…

I Used Quiz Funnels to Enter 23 “Weird” Niche Markets

Scrabble Tile Jewelry

Orchid Care

Memory Improvement

• Water Filtration
• Satellite TV
• Fish Oil Supplements
• Flea Removal
• Violet Care
• And more…

I began using QUIZ Funnels in these markets because I didn’t really know much about many of these markets myself. At first, I struggled to get any traction.

So after doing a little bit of research, I tested something new:

When someone landed on my website, I began to ASK questions to better understand their situation.

And then I put that person into one of several “buckets” so that I could CUSTOMIZE the message and the product for their situation.

And it WORKED! Within 18 months, I had gone from making $370/month to $24,275/month.

I began to refine this process, tweaking and improving it based on the results, and within three years, I was making $117,000 a month.

And I was building businesses in all these different markets with lists of hundreds of thousands of email subscribers each.

In total, I generated over 4.1 million email subscribers…

And my success started getting the attention of other companies out there, who began reaching out asking if there was any way that I could do this sort of thing for them.

Within 3 Years I Was Making…

$117,604/mo

So I started building QUIZ Funnels for other companies, and before I knew it clients were paying anywhere from $15,000-$50,000 up front, PLUS $5,000/month retainer, PLUS a 5% royalty payment on gross sales.

Royalty payments were anywhere from a few thousands dollars a month to upwards of $60,000/month for a single funnel. This was royalty passive income that I was generating on the back of the QUIZ Funnels I was building in market after market.

I wrote two Bestselling books Choose and ASK, the latter named by Inc. as the #1 Marketing Book of the Year and by Entrepreneur as the #2 Must-Read Book for Budding Entrepreneurs.

And I built a three-time Inc. 500 training company teaching thousands of business owners how to do this…

We’ve landed on the Inc. 500 list of the fastest growing companies in America, including being the #50 Fastest Growing Education Company in the United States.

Top 5 Reasons Why QUIZ Funnels Are So Effective

REASON #1

Incredibly CHEAP LEADS:

When you’re paying for traffic, the less you pay per lead, the more leads you can get. A QUIZ Funnel can cut your lead costs by 1/3 or even 1/10 so you can bring more people in. We have clients who routinely take their cost per lead from $5.00+ to under $0.50 through their QUIZ.

Imagine going from $6.00 per lead to $0.76 per lead just by adding a QUIZ!

REASON #2

Incredibly HIGH CONVERSION:

Not only can you get incredibly cheap leads, you can double or triple your sales conversion rate. When you know more about your audience, you can customize your COPY and OFFER based on their answers to increase the percentage of people who buy.

This Inc. 500 company TRIPLED their revenue to make $24M/year with a QUIZ.

REASON #3

Incredibly HIGH VOLUME:

Not only are you paying less per lead, you can also drive a lot more VOLUME, because people love taking quizzes! Businesses moving to QUIZ Funnels grow their list by 10X-80X because of the VOLUME of leads this strategy can produce.

This QUIZ has generated 1M+ email opt-ins (profitably) in less than 10 days.

REASON #4

Incredibly VALUABLE DATA:

A QUIZ Funnel lets you gather more information about your leads and customers. That lets you build a database that increases the VALUE of your list (and your business), making it an attractive prospect for bigger companies to acquire your business.

This QUIZ led to an acquisition by Paypal for over $183 Million!

REASON #5

Better SELL, Better SERVE:

YOU win. But most importantly, your customer WINS because you’re delivering the best fit content, product, and offer that’s customized to THEIR situation.

So you can make a bigger impact on more people with what you do.

And This Works With ALL Types of Niches and Markets Online…

Whether You’re Selling…

• One Product or Service…
• Few Different Products…
• A Whole Bunch of Products

Whether People in Your Market…

• Have Different Challenges…
• Are in Different Situations or…
• At Different Steps on a Journey…

Whether You Want More People To…

• Buy Your Product…
• Watch Your Sales Video…
• Attend Your Webinar…
• Sign Up for Your Program…
• Book a Phone Appointment…
• Read of Watch Your Content…
• Join Your Group or Community…
• Or Signup for Your Email List…

So…WHY Do Quizzes Work So WELL?

It Comes Down to…

“3 Psychological “Engines”

ENGINE #1

“Self Discovery”

People love learning about themselves.

Their favorite topic is Me, Myself, and I.

A quiz feeds that insatiable curiosity so they can’t help but take the quiz (and share it!)

ENGINE #2

“Micro-Commitments”

Each step in a QUIZ Funnel is designed to create Micro-Commitments that build action-taking momentum.

This increases your conversion rates by making it MORE likely that your prospects will take action at the end of the quiz.

ENGINE #3

“Diagnose & Prescribe”

People want a customized result and solution for their unique situation.

When you segment your audience into buckets you can provide that customization and make them feel understood.

The QUIZ Funnel Masterclass ($5,000 Value)

The QUIZ Funnel Masterclass is a 6-Week step-by-step training taking you through the entire process of creating your QUIZ Funnel from start to finish…

It’s based on our $5,000 Live In-Person QUIZ Funnel Bootcamp that’s done over $1M in revenue over the past 12 months… That we are bringing online for the FIRST TIME.

Whether you’ve had success with quizzes in the past… You’ve struggled with quizzes… Or you’re a complete beginner starting completely from scratch, beginning with…

The CORE 6-Week QUIZ Funnel Training

LESSON 1: Your Quiz Hook

In this module, we’re going to come up with your hook and test that hook together. We’ll also cover:

• How to come up with the BIG IDEA behind your quiz…
• How to come up with a quiz that attracts buyers and not a bunch of freebie-seekers…
• How to “pre-test” your quiz idea with your market to ensure your quiz is irresistible before you actually build it…
• How to come up with a catchy name and title so it stands out in your niche…
• How to create a quiz that people not only take, but ALSO share with their friends…
• In other words, how to systematically create a compelling quiz that’s so good, it takes over your market and goes completely viral…
• And much, much more!

LESSON 2: Your Quiz Offer

In this module, we’re going to talk about how to create an irresistible offer on the back of your quiz funnel. We’ll also cover:

• How to get people to buy from you immediately after they take your quiz…
• How to use the “Bandaid / Cure” transition to seamlessly go from delivering your free quiz results to creating instant demand to purchase your paid product…
• What to do if you’re selling a low ticket product, high ticket product… driving people into a launch, a webinar, or even into a phone call…
• What to do if you’re selling a digital product versus a physical product…
• What to do if you’re selling a service, someone else’s product as an affiliate, or if you’re not selling anything at all, and you’re simply using your quiz to build an audience or launch your email list…
• We’re going to cover how to build a QUIZ Funnel for a product that doesn’t quite “fit the mold”…
• PLUS the 9 secret elements of an irresistible post-quiz offer (and how to make sure your offer checks off each of these nine boxes…)
• And much MUCH more…

LESSON 3: Your Quiz Questions

In this module, we’ll cover how to come up with the right questions to both DIAGNOSE a person’s situation and simultaneously create DEMAND for your product or service. We’ll also cover:

• The 5 types of questions you should always ask PLUS the 3 questions you should never ask in your quiz…
• We’re going to cover the optimal number of questions, the optimal question length, and the optimal number of answers for each question…
• All based on analyzing 200 million data points from over 12,000 QUIZ Funnels created through our platform…
• We’re going to cover the psychology behind “question sequencing” and how to structure your question flow to create maximum momentum and demand for your product or service…
• How to come up with good quiz outcomes when your diagnosis part is a little trickier and more nuanced…
• How to choose between “question scoring” vs “outcome mapping” to put people into different buckets based on their quiz answers…
• PLUS: The 7 biggest mistakes people make with quiz questions and how avoid the single most common trap of overcomplicating your quiz…
• And much MUCH more…

LESSON 4: Your Quiz Pages

In this module, we’ll cover ALL the pages you need to set up your QUIZ Funnel, including…

• How to structure and set up your pre-quiz landing page to convert like crazy for getting people to take your quiz…
• How to structure your quiz lead capture page, to not only get people to opt-in to your list to get their quiz results – but also pre-frame your offer so that they’re primed and ready to buy…
• How to structure your post-quiz outcome page to take people from reading about their quiz results to take the next step in your sales process – whether that’s buying the product or service you’re selling or getting on the phone with you to close the sale…
• Whether you should use video or text only on your quiz pages based on your niche, the product you’re selling, and the type of traffic you’re running…
• PLUS: for every single one of your quiz funnel pages, you’re going to get access to a detailed, step-by-step page TEMPLATE, including fill-in-the-blank copy checklist with the exact word-for-word language and structure to follow for your videos, headlines, and more…
• I’m even going to share with you 5 of our best-converting QUIZ Funnels right now across multiple markets (so you can emulate what’s working now without having to reinvent the wheel…)
• And much MUCH more…

LESSON 5: Your Quiz Followup

In this module, we’ll cover what happens AFTER your QUIZ, including the entire email follow-up sequence designed to funnel an email lead into becoming a paying customer…

• How to create a quiz report that not only delivers their quiz results, but also serves as a sales tool to create demand for your product or service…
• How to format, structure, and design your report – including a step-by-step, fill-in-the-blanks template to follow – along with examples of reports using this template in a bunch of different markets…
• Post-QUIZ email segmentation: based on people’s quiz answers, how to decide whether you should create segments, move people onto different email lists, or retag them based on their answers…
• How and where to customize your emails based on a person’s quiz answers… Including the 3 most important things to customize plus one thing that is a complete waste of time…
• How to keep the people subscribed to your email list engaged and connected – so they don’t become cold subscribers not opening your emails a few days or weeks after taking your quiz…
• How to get people to TRUST you and want to talk to you when you send out emails so you can build an audience that loves you and wants to work with you… How often you should follow up (and what you should say…)
• The optimal number of emails, specific types of emails, and specific length of emails as well…
• PLUS: In addition to email, we’re also going to cover how to modify all this to implement a post-quiz SMS and FB messenger sequence as well…
• And much MUCH more…

LESSON 6: Optimizing & Scaling

In this module, we’ll cover what happens AFTER you launch your quiz to take it to the next level, including…

• Not only how to launch your QUIZ Funnel profitably and get your first 1,000 leads and email optins… But how to scale that quiz to 10,000 people… 100,000 people… And beyond…
• We’re going to cover the exact conversion rate benchmarks you should be looking for in each individual step of your funnel, including your landing page, lead capture page, and each individual question…
• We’re going to cover what to do if you’re not hitting these benchmarks… Including what to test, in what order, so you know when to tweak your questions vs. lead capture page vs. trying a new traffic source vs. testing a completely different hook for your quiz to begin with…
• We’re going to cover the exact tweaks and changes to make on your outcome page if you’re struggling to convert leads into buyers after they’ve taken your quiz…
• PLUS: I’m even going to take you behind the scenes of actual, real-life QUIZ Funnels that started out not working, but became profitable after making a few tiny, but critical tweaks…

PLUS: In Addition to ALL of THAT…

The QUIZ Funnel Masterclass Training ALSO Includes:

LIVE Q&A Calls

Every single week you’ll have an opportunity to get your questions answered.

LIVE Funnel Reviews

We’ll be doing live funnel tear-downs and critiques with the opportunity to get your actual funnel reviewed.

Checklists & Templates

Every step along the way, you’ll get access to fill-in-the-blanks templates, checklists, and diagrams.

ULTIMATE Swipe File

10 years of examples, for the best-performing QUIZ landing pages, outcome pages, ads, and more…

Private Facebook Group

You’re never more than a few hours away from getting feedback and support through the members only FB Group.

PLUS: LIFETIME ACCESS

You get LIFETIME access to the training, meaning you can review, study, and rewatch over and over again.

Plus, When You Join TODAY We’ll Also Hand You THREE Exclusive Bonuses

Valued at Over $10,500!BONUS #1

SOFTWARE

NEW! BUCKET 2.0 ENTERPRISE

VALUE: $4,500

Get Early Access to the BRAND NEW Bucket.io®2.0 QUIZ Funnel Technology

Our team has been at work the last 18 months secretly building this second generation Bucket.io® QUIZ Funnel Technology. Built on a cutting-edge AI platform designed to convert clicks into customers, based on over 30 million users and 200 million data points from the first-generation software, there is no other QUIZ Funnel platform like it.

Through this special QUIZ Funnel Masterclass offer, the $2,000 setup fee is waived, your first month is FREE, and the monthly subscription is reduced from $200 to just $99/month. Here is just a taste of everything you get access to, beginning with…

Bucket Canvas

This drag-and-drop interface lets you build and see your entire QUIZ Funnel in one place. Start from scratch or use a pre-built template.

Canvas lets you build anything from a one question quiz to a complex funnel with multiple questions, conditional branching logic, question scoring and weighting, and different paths and outcome pages based on a person’s answers.

Page Builder

The fully-customizable drag-and-drop page builder lets you design and build ALL your pages right inside of Bucket – this replaces the need for any external page building software.

PLUS, you can also create different versions of your funnel pages based on a person’s quiz responses. The flexibility of the Builder lets you create lead capture pages, e-commerce product pages, long form sales letters, video pages, and more.

Template Library

It’s easy to get started with one of our high-converting, pre-built quiz funnel templates, all built based on analyzing the conversion rates of over 12,000 different quiz funnels…

Every template is fully customizable… If you find a template that’s close, but not quite perfect… you can tweak it and make it completely your own…

Integrations

Bucket integrates with your email… SMS… webinar… and shopping cart platforms, which means ALL the data you gather in your quiz can get pushed to virtually any other piece of software you use in your business. Send the right content and the right offers to the right people on your list to drive down your unsubscribes and cancellations and drive up your open rates and click rates, and sales.

Native integrations with dozens of platforms PLUS a Zapier API give you the ability to integrate directly with over 2000+ marketing applications.

Analytics

Detailed analytics let you track EVERYTHING from conversion rates and drop off on your quiz, opt-in rates per bucket…which ANSWER combinations give you the highest conversions, and more.

This helps you both learn a ton about your audience and identify the biggest opportunities in your business at the same time.

Plus, many ADVANCED FEATURES:

Pixel Segmentation™ & Facebook Integration

Integrate your Facebook advertising pixel with Bucket to create custom audiences and lookalike audiences based on how people answer your quiz.

GDPR Compliance & Multi-Language Support

Bucket is fully GDPR compliant and has multi-language support, meaning you can drive traffic to your quiz, in any language, in any country, globally, around the world…

UTM Tracking & Google Analytics Integration

See clearly which traffic source, campaigns, and quiz bucket gives you the highest lifetime customer value.

Field Logic & Customer Merge Fields

Pass a person’s quiz answers directly into your email and text message followup using merge fields to create messaging that’s customized based on a person’s answers…

Real-Time Lead Scoring™

Filter leads based on a person’s quiz answers… Imagine driving your best, highest-quality leads directly to a phone call, and lower quality leads to a webinar, nurture sequence, or even an affiliate offer…

And When YOU Join the Masterclass Now, You Get EARLY ACCESS to ALL of This & MORE!

BONUS #2

TRAFFIC

QUIZ TRAFFIC SECRETS TRAINING

VALUE: $2,500

One of the biggest questions I get asked is:

How do I drive TRAFFIC to my quiz? What channels work best? And HOW are those people getting cheap, qualified leads for $0.50… $0.26… $0.11 CPL? With an ROI of 200-400%? What are the SECRETS to success?

Well, we’re going to cover how to drive traffic to your QUIZ funnel, step-by-step, including…

• #1: Facebook > Quiz Funnel
• #2: Google > Quiz Funnel
• #3: Instagram > Quiz Funnel
• #4: YouTube > Quiz Funnel
• #5: LinkedIN > Quiz Funnel

Here’s just a taste of what we’ll cover in this BONUS Training:

• Free vs. Paid Traffic and which traffic source to get started with, based on your niche, your product, and your business…
• How to structure QUIZ Funnel ads, including how to make sure your ad content is both high-converting, but also compliant…
• How to come up with the copy for your hook, headline, body, and call-to-action…
• How to come up with your images…
• What to test, in what order, and how to test it…
• The ad formats that convert best for Quiz funnels specifically…

• Our collection of fill-in-the-blank quiz funnel ad templates – specifically designed to drive leads and customers directly into your quiz…
• All about audience targeting, including:
• Who should you target with your quiz?
• Should you be targeting a more broad audience that might be les

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