7-Figure Facebook Ads Playbook – Depesh Mandalia

7-Figure Facebook Ads Playbook – Depesh Mandalia

Ignite Your Testing, Optimisation & Scaling With The 7-Figure Facebook Ads Playbook

A STRUCTURED APPROACH TO SETTING UP FUNNELS, TESTING AUDIENCES & ADS,

OPTIMISING PROFITABILITY AND SCALING REVENUE FOR ECOMMERCE & DIGITAL PRODUCTS

I’VE BEEN A SUCCESSFUL MARKETER FOR 15 YEARS, BUT THIS DIDN’T STOP ME MAKING MISTAKES WHEN I FIRST STARTED OUT WITH FACEBOOK ADS.

It took me TWO YEARS to finally figure out a formula that would work for me. I read, listened, attended, paid but still didn’t manage to profit and scale predictably.

• Spent a year boosting posts thinking that was the only way to run ads
• Couldn’t make sense of the range of targeting and ad options
• Found very little practical help let alone guidance on exactly what I should be doing
• Was close to giving up on Facebook Ads as a viable advertising platform
• Found a formula that worked back in 2014, that’s continued to pay dividends today!

I’ve not had it easy, working my up the corporate ladder as a self-taught marketer. I learned SEO, Content Marketing, Affiliate Marketing, TV advertising, you name it. I was always curious about the possibilities of Marketing until I realised just how powerful Facebook was.

– I wasted hundreds if not thousands trying to test things out without know how to get things working

– I struggled to repeat my successes as I failed to develop a strategy, relying on chance

– I always felt Facebook was against me; just when things got working the rug was pulled from beneath me

– I felt inferior looking at other people’s results, wondering what their secrets were…

Does any of that resonate?

My first success was with a company called Lost My Name (now Wonderbly) in 2014 – we became the poster child for Facebook due to our amazing success!

I helped scale them from 6 to 8 figures ($26.5M) in the space of 18 months.

After that I consulted for a few different companies, and helped them also grow through Facebook ads which got me thinking…

I WONDER HOW MANY PEOPLE REALISE THERE IS A PROVEN FORMULA TO GETTING FACEBOOK ADS TO WORK?

Facebook’s Blueprint course is a good primer to understanding how to make Facebook ads work, but I found the secret that most courses overlook.

MY SUCCESS WITH FACEBOOK ADS IS BECAUSE I’M GOOD AT MARKETING, NOT BECAUSE I’M GOOD AT FACEBOOK ADS.

I decided to package this for my agency as training material, which became the foundation for this training course.

The course contains the same frameworks, strategies, and tactics that have assisted me in creating growth for businesses of all sizes and niches.

For example, in the Ecommerce company, Facebook was responsible for the majority of growth, with over $26.5 million in annual revenue.

Alternatively, the lead generation and digital product businesses can achieve 1000-20000% ROAS (return on ad spend).

The course is designed to provide you with structure and repeatable processes for testing, optimizing, and scaling your campaigns.

If you’re actively running Facebook ads campaigns this course is for you.

If you’re overseeing someone, a team or an agency running Facebook ads, there is also enough strategic content to give you an edge in understanding how to push them harder.

If however you or your team have never run Facebook ads before, this course is NOT for you as I don’t cover the absolute basics which I recommend learning through Facebook’s FREE Blueprint course.

This course is aimed at hands-on marketers, entrepreneurs, agency owners and consultants within ecommerce and digital product lead gen/sales.

Hi, I’m Depesh Mandalia.

A Facebook Ads Agency Owner, Coach, Trainer and also an Advisor to Facebook

I actually wanted to be a games designer when I was younger.

After learning to code websites in my late teens I became fascinated with the world of the internet.

In 2005 I joined a company to manage their website and in the 4.5 years I was there, helped add millions to their growth through Conversion Rate Optimisation and SEO.

Disaster then struck in 2009 when I was made redundant due to the global crisis. Weeks and Months went by and no one was hiring. I fell into depression, only saved by my wife who’d also only recently given birth to our 2nd child.

It’s after this that I decided I needed to set my own path and not work for others.

In 2010-11 I created a million dollar Affiliate Marketing business, only to have lost it all by the middle of 2012 – I was over confident and took my eye off the ball, losing out to changes Google made to organic search.

Fighting depression helped to make me more resilient this time around, but it was hard to be set back, again.

I contracted again in various roles before I made the breakthrough with Facebook Ads in 2014 after lots of mistakes and learnings two years prior.

After helping companies make millions after that, I started an agency, SM Commerce which now serves clients across North America and Europe including Canon, Fitlife.TV (Organifi) and others.

MY WORK WAS RECOGNISED BY FACEBOOK in 2014

I’ve enjoyed being part of the Facebook ‘inner circle’ for several years, talking at their roadshows, joining internal meetings and providing feedback to help them improve their products & services.

I’ve met Senior Execs through to Engineers and Product Managers in my quest to better understand how the platform works.

Years of time dedicated to attending events, providing feedback and  validating some of my strategies with the very best strategists at Facebook.

It’s both an honour and privilege to work closely with Facebook and to know

they turn to ME for advice and feedback.

But there’s something I’d like to know from you.

WHAT’S STOPPING YOU FROM BEING SUCCESSFUL WITH FACEBOOK ADS?

WOULD YOU AGREE THAT A PROVEN FORMULA FOR TESTING, OPTIMISING AND SCALING COULD MAKE A BIG DIFFERENCE FOR YOU?

WHAT VALUE WOULD YOU PLACE ON HAVING MY EXPERIENCE TO HELP YOU ACHIEVE YOUR GOALS?

ARE YOU READY TO INVEST IN LEARNING THE SECRETS OF THE FACEBOOK ADS PLAYBOOK?

This course has been designed to help you achieve better, predictable results.

As long as you have some experience running ads, this is they course that will help you level-up your experience.

I’ve designed the course to allow for a structured walk through as well as allow you to dive into the modules most relevant for you.

However, having taken courses in the past, the best are the ones that offer guidance and support.

Hear What Others Have To Say

The Facebook Ads Playbook 3 Reasons To Join This Course:

#1: LEARN HOW TO TEST AUDIENCES & ADS THE RIGHT WAY

#2: LEARN FUNNELS, OPTIMISATION & ANALYSIS

#3: LEARN SCALING & AUTOMATION USING RULES

READY TO JOIN?

• 15+ Years of Marketing Knowledge: I’m a marketer and entrepreneur first, Facebook Ads Pro second. This course is steeped in marketing knowledge to give you tools and strategies not found in any other Facebook Ads course.
• Group coaching from me: I charge $1000 for a one hour consult and strategy session – you’ll get hours of my time included throughout the course and via the mastermind group.
• Bonus material: I’ve compiled up additional material and will continue to add to it ensuring you stay ahead of the game (available in the membership portal) including case studies, hacks and tips.
• ROCK-SOLID Guarantee: If the training doesn’t work for you I’ll apply a full refund AND pay you $100 for your time – just show me what you’ve applied and where/why it didn’t work within 30 days.

Here’s The Course Outline And What You’ll Get Today

• The 4 Funnel System ($1000 value) – how to create and structure an account to help you optimise your results better.
•  The 3N Ads Formula ($2000 value) – my favourite module, on how to get people to stop scrolling, engage and take action from your ads.
•  Pixel & Data Mastery ($1000 value) – how to get the best out of your pixel and setting up your insights reporting.
•  Bonus: Audience & Funnel Cheatsheet ($500 value) – a breakdown of audiences to use and at what stage in the funnel to use them
•  The Graduation Framework ($2000 value) – my signature module that’s served me well for so many years, despite the changes within Facebook which teaches you how to test audiences and creatives efficiently without wasting spend.
•  STAR Method Testing ($500 value) – a simple but effective way of running and tracking tests.
•  Ads Sniper Strategy ($1000 value) – a simple but big impact strategy to squeeze better profitability from your campaigns
•  Sales Funnel Optimisation ($2000 value) – a breakdown of tools and techniques I use to improve CPA through conversion rate improvements in your sales funnel.
•  Scaling Strategies ($2000 value) – The V & H scaling strategies including an over-the-shoulder live demo of a 3-day scaling strategy I conducted on an account
•  Auction Mastery ($1000 value) – understand how the auction works in simple but deep terms and how to make that work in your favour
•  Automation & Rules ($2000 value) – the tool I prefer to use and the rules I like to put in place to help control cost and to scale on auto-pilot
•  Regular live Q&A coaching calls ($2000 value) – opportunity for you to get support on the training material or your business directly from me and my team
•  Regular updates to the training modules to keep up with the latest Facebook updates
•  3 Months Access to the private Mastermind group
•  Founding member discount if you wish to continue with the Mastermind subscription
•  Access through me to the latest news from Facebook in my role as an Advisor
•  Access to a former Chief Marketing Officer, Entrepreneur, Agency Owner and Million Dollar Affiliate Marketing Business Owner (that’s me, by the way).