Copywriting Academy 2 – Ray Edwards

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Write The Words That Sell Without Sleaze

How to Manufacture Cash Flow on Command

According to the US Bureau of Labor and Statistics, only 30% of small businesses will survive.

Of the 70% that fail, 82% fail because of “cash flow issues.”

In other words, they run out of money.

What if I told you there was a skill you can develop that virtually ensures you will never run out of money?

What if this skill could give you the power to create cash flow on demand?

What if you could accomplish this near-magical feat at zero cost… no additional staff, inventory, advertising, or other expenses required?

Well, I have such a skill. And I have taught it to many people. Now I’m willing to teach it to you. 

Here’s the story….

If you’re still not making the money you want in your business… 

…if your solo professional practice isn’t providing you with the freedom and profits you dreamed of… 

…if your platform isn’t bringing you income… if your launches are more of a “failure to launch”…

Even if you’re doing well, but just know there’s more…

The Copywriting Academy Coaching Program solves all these problems for you!

This Proven SYSTEM Cranks Out All the Cash-Creating Copy You Need!

This is not just a course, and not just a coaching program – it’s an entire system for writing copy.

Any and all copy you need for your business or for your clients. 

Here’s What’s Included…

8 “QuickStart” Copywriting Templates & Guides (VALUE $997)

The 8 “QuickStart” Copywriting Templates & Guides are your “break glass in case of emergency” resources to write copy quickly. 

Use these “copy and customize” templates to get more sales, leads, subscribers, sales, and fans.

No copywriting experience needed!

The Quickstart Templates include…

• Facebook Ads that stop your perfect prospects mid-scroll and draw them in so they can’t NOT tap for more.
• Landing Pages that make growing your list a synch.?
• ?Lead magnets and Education-Based Content like Blogs, Articles, and Podcasts.
• Emails that convert prospects into buyers.
• ??Webinars that excite and arouse the almost insatiable desire to buy.
• ?Sales pages that close the deal (included in The Copywriting Academy, Complete Training Program).
• ?Voice guide to help you capture the exact style, color, tone, and texture of your client’s voice.
• ?5-Minute Client Getting Strategies so you can get your first paying clients as early as THIS WEEK!

The Copywriting Academy 2.0, Training Program (TOTAL VALUE $1,997)

You’re getting the FULL Copywriting Academy Course, where you MASTER the art and science of writing copy that sells.

Many of my students have used this course to build 6-figure and 7-figure busiensses.

Your complete copywriting training includes…

• SESSION #1 – Copywriting Quick-Start: Write your cash-generating copy in about an hour.
• ?SESSION #2 – The “Secret Skeleton” of MILLION-DOLLAR COPY: The Universal Copy Blue-print that sells your products like crazy.
• ?SESSION #3 – Copy That Attracts Readers Like Mad: Write headlines & subheads that grab your readers by the eyeballs.
• ?SESSION #4 – Inbox Money Magic: The email writing method that makes more money.
• ?SESSION #5 – The Fascination Factor: How to write bullet points that virtually force your prospects to buy.
• ??SESSION #6 – Irresistible Offers: The one thing that makes “selling” unnecessary.
• ???SESSION #7 – Write Guarantees That Shock, Awe, and Sell: How to get customers to stop hesitating and unleash a river of sales.
• ?SESSION #8 – Closing Copy: How to ask for the sale, “S.P.A.R.K.” a decision, and stack the cash.
• ???SESSION #9 – The Secrets of Product Launch Copy: How to write persuasive copy for a Jeff Walker, PLF-style launch.
• ?SESSION #10 – Video Copy Magic: How to write copy for videos, livecasts, and webinars.

1 Year of Copywriting Coaching & Critiquing (TOTAL VALUE $18,552)

You get a FULL YEAR of coaching, personal critiques, and NEW training.

Monthly “What’s Working NOW” Training On… 

• Email Copywriting
• ?Social Media 
• ?Content Marketing
• ?Opt-ins, Lead Magnets, Home Pages
• ?Sales Copy (Short, Long, and Video)
• ?Webinars & Live Streams
• ?Launch Copy (PLF, Courses, Books)
• ?Event Copy
• ?…and MUCH MORE!

The Copywriting Academy Newsletter (VALUE $1,197)

Each month I will teach you the latest and greatest methods, strategies, and tactics I’m learning as I continue to write copy, run a multi-million dollar business, and staff a direct response copywriting agency.

Group Coaching Call with Ray(VALUE $1,197)

I will lead a zoom call where we will review what you’re learning in the monthly video trainings. I’ll answer your questions and look at some of your assignments.

Ray Reads form His “Secret Copy Vault” (VALUE $1,197)

Each month I read one of my winning sales letters–copy I wrote for Tony Robbins, Jack Canfield, and many others.

No copywriting training program, in the history of copywriting programs, provides an ongoing expert, A-list copywriting vault with the copywriter himself reading his own winning copy and explaining why it works… until now!

Group Office Hours Calls & Copywriting Critiques (VALUE $8,997)

My master coaches will host a 1-hour live call where you can get further help with your monthly writing assignments as well as suggestions for improvement.

To give my master coaches enough time to critique and return your copywriting assignments, you will submit your work by the end of Week 3 each month.

You will receive a detailed critique and comments on how to improve your work. You are allowed 1 additional submission of your work each month for additional critique and commentary.

Copywriting Recognition & Proficiency Badges (VALUE $997)

With the successful completion of each month’s Video Training Program and Assignments, you will receive an official “Proficiency Badge.” 

You can post and share these badges on your social media profiles, your website, and any other promotional materials as recognition of your competency in this type of direct response copywriting.

But the best part is, when a potential client sees your proficiency badge, you will automatically gain credibility and authority in their eyes which goes a long way to getting hired.

Profitable Copywriting Business Training Program (VALUE $597)

In this program, you will learn the tactical skill needed to start, run, and grow a “profitable” writing business without stress, risk, or overwhelm.

In this 8-module course, you’ll discover the secrets to…

• Planning your writing business.
• ??Developing the skills required.
• ?Setting up your business.
• ?Assembling your portfolio, even if you don’t have one.
• ?Deciding what to charge.
• ??Filling your customer pipeline.
• ??Constructing your unique brand identity.
• ??Scaling your writing business.
• ?Creating legal contracts.
• ?Writing proposals and handling client forms and procedures.
• ?The PCB Toolbox, with process maps, forms, contracts, checklists, and much more!

Complete “Legacy” Reference Library of Digital Courses (VALUE $3,185)

I have retired all my other courses and trainings from public sale, many of which sold for thousands of dollars. But as a member of The Copywriting Academy Coaching Program, you get access to my complete library of digital courses so you can refer to them when you need to. 

These are available to you the moment you become an Academy member:

• ?Get Clients First: Make More Money Now… the complete system for attracting the perfect high-paying clients and making money right away in your copywriting business. 
• (Retail Value $997)
• Success Optimizer… a 12-module digital course where you’ll discover the tools and strategies to optimize your mindset, set and achieve BAM goals, cultivate the one irresistible success force, and conquer the 7 domains of life.
  (Retail Value $997)
• ??Your First 1,000 Subscribers… the complete training program to help you with the #1 problem faced by people just starting out, learning how to build a list of subscribers from scratch so you actually have someone to sell stuff to even if you’re a beginner.
  (Retail Value $497)
• ?Idea to Income in 30 Days or Less… a simple system to help you generate solid business ideas, test their viability, create your product, build your website, start your promotion, put your marketing system in place, get your sales system ready, and make your first sale.
  (Retail Value $497)
• ?Rapid Copywriting & License to Steal… my system for rapidly writing winning copy by modeling proven pieces of copy.
  (Retail Value $197)

Imagine Your New Life

Let’s try a little “thought experiment.”

Imagine yourself waking up on a bright, sunny morning.

You don’t wake up to an alarm.

You wake up when you’re finished sleeping.

You get out of bed, slip on your robe, and make yourself a cup of coffee (or your favorite morning beverage).

Maybe you’re leaning back in your chair, sipping your beverage, enjoying the morning sun. You check your email, and discover you’ve made thousands of dollars overnight, while you were sleeping.

In fact, you made more money overnight than you used to make in a month.

You decide to spend the day doing what you want, spending time with your friends, instead of “working.”

Life is surely different than it was in the days when you had a “job.”

Fast-forward to the next day. You wake up, have your breakfast, and look at your email again.

Imagine your delight as you realize you made $25,000… just by sending out one email the night before!

Alright, step back from this scene for a minute and ask yourself a very important question.

Just one question.

What if this could be your new way of life?

If that could really be true… aren’t you the least bit excited?

Can you feel the happiness that comes from knowing something good is about to happen?

How much more freedom, happiness, and joy could you be experiencing right now if your life was like the scenes you were just imagining?

Here’s another question to consider: What if you could go through life without worrying about what things cost?

I can certainly remember a time in my life when I couldn’t go to a restaurant without ordering from the right side of the menu…you know, the side with the prices. I always had to check and see how much the food cost before I ordered it.

Do you know what it’s like to never worry about the prices?

Or… what if your annual income became your monthly income?

Think about it – making the same income in a month that you now make in a year. It happened for me.

It’s happened for plenty of others. It can happen for you, too.

Copywriting is the fastest, easiest, and surest way to boost your sales and profits without increasing your advertising or promotional spending.

Are you ready to boost your sales and profits by improving your sales copy?

If so, then NOW is the time to…