Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo
Original price was: $117.00.$32.00Current price is: $32.00.
Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo Download. When customers view you, your organization, and y…
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Competitive differentiation is crucial to high-margin sales that close quickly. When customers view you, your organization, and your product as something truly special—and not just a commodity—you can avoid price concessions and win more business. Lack of competitive differentiation results in an endless sales process—and the decision nearly always comes down to price. In this course, learn how to add value and differentiate yourself from the first call to the proposal. Authors and leadership experts Lisa Earle McLeod and Elizabeth McLeod cover everything from crafting your opening statement, to asking the right questions, to asking your clients for their business.
Topics include:
- How can you differentiate your organization?
- Setting yourself apart
- Differentiating your language
- Adding value before collecting revenue
- Differentiating during the sales process
- Unpacking the buyer’s journey
- Differentiating in the first meeting
- Talking about the competition
- Customizing your deck
- Differentiating your written proposal
- Asking for the business
- Differentiating inside your organization
Here's an overview of the prominent keywords and a list of famous authors:
Business and Sales: Explore business strategies, sales skills, entrepreneurship, and brand-building from authors like Joe Wicks, Jillian Michaels, and Tony Horton.
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Personal Development: Develop communication skills, time management, creative thinking, and enhance self-awareness from authors like Gretchen Rubin, Simon Sinek, and Marie Kondo.
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All the courses on WSOlib are led by top authors and experts in their respective fields. Rest assured that the knowledge and skills you acquire are reliable and highly applicable.
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