Danny Margulies – Secrets Of A Six-Figure Elancer
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Danny Margulies – Secrets Of A Six-Figure Elancer
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The proven, step-by-step formula I used to personally earn 6 figures in just 12 months freelancing online
Learn the little known strategies I use to attract rockstar clients, command premium fees, and drive the old pros nuts.
Yes, you can earn $50,000 – $100,000 doing what you love on Upwork
I know because I’ve been doing it for the past 4+ years.
I think it’s safe to say that earning great money on Upwork is something anyone can do, if you’re willing to put the work in.
There are two ways to make money on Upwork
One involves being chronically overworked and underpaid.
Freelancers who take this route spend lots of time bidding on job after job, day in and day out…
Seldom get hired (or even hear back from clients)…
And end up taking jobs at painfully low rates just to make ends meet.
They’ll give you “logical” reasons for being overworked and underpaid, like..
“There’s too much competition on Upwork”
“Everyone here charges too little and drives the prices down to nothing”
“There aren’t enough high paying clients”
But they’re mistaken.
The truth is, they’re “doing” online freelancing totally wrong.
There are two ways to make money on Upwork
social media marketing…
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And none of the other headaches that most freelancers think of as “necessary evils.”
Best of all, my schedule has stayed full of great paying work, week in and week out, for over 2 years.
Yes, thanks to Upwork, I’ve managed to totally escape that nasty “feast or famine” cycle that most freelancers find themselves trapped in.
It really wasn’t for me. I want to feast all the time. How about you?
So, without further ado…
Introducing Secrets Of A Six-Figure Upworker
Your shortest path to earning an additional $1,000, $5,000 or even $10,000+ per month…
Based on over 5 years of experience, research, and testing, this course offers strategic and psychological approaches that fly in the face of the conventional wisdom that has proven useless on platforms like Upwork.
What you’ll find inside
Secrets Of A Six-Figure Upworker
MODULE 1: YOUR BUSINESS
LESSON 1
You can’t earn $50k-$100k on Upwork just by doing a lot.
You need a proven plan.
See how my 3-point big picture strategy earns me (and my students) more money in less time. Learn why “getting more clients” should not be your goal. Discover the invisible game the Old Pros don’t want you to know about. And more.
LESSON 2
The Psychology of Attracting High-Quality Clients
It’s no fluke that lots of Upworkers just do okay, while an elite few have more high paying work than they know what to do with. Learn the key business principles these winners have successfully borrowed from companies like Apple and Starbucks, and applied to freelancing.
Find out the truth about why some freelancers are always stuck with lukewarm clients, no matter how hard they work. See why even the best clients are willing to pay certain freelancers very well, but not others. And more.
LESSON 3
Average freelancers set up shop on Upwork, then wonder why great clients don’t beat a path to their door. But the best clients don’t show up by accident.
Find out what they’re really looking for (hint: it’s not “competitive pricing” or years of experience)–and how you can give it to them, even if it’s your first day freelancing. Learn how I strategically decide which jobs and clients to target, how I charge more than 99.9% of freelancers, why I get better results by offering fewer services, and more.
LESSON 4
Eliminating Competition: The Art of Strategic Positioning
Most freelancers drive down their own value by appearing just like one another (usually while blaming clients or “the global marketplace” for their failure). Learn how you can position yourself to stand out from the pack, and appeal strongly to the best clients–without having to compete on price.
See how I charge more than all of my competitors on Upwork, without being especially talented or having credentials. Find out why I want some clients to choose my competition over me, why clients don’t want to hear about how good you are, and more.
BONUS LESSON
Inside the Mind of the Premium Client with Chris Davis
In this exclusive interview, entrepreneur and longtime Upwork client Chris Davis and I dive deep into the psychology of what it takes to win over the best clients on Upwork. In addition to being a client of mine, Chris also regularly sells websites he builds for up to 10x what many of his competitors charge.
For the first time ever, Chris and I go over the exact step-by-step sales process I used to sign him as a $135/hr. client, the psychological barriers that prevent freelancers from charging what they’re worth (and how to get past them), what to do when clients ask you for “guaranteed results,” the counterintuitive qualities that high-end clients really look for in a freelancer (hint: it’s not what 99.9% of freelancers think), getting upfront deposits from clients, and much more.
MODULE 2: YOUR LEADS
LESSON 1
The Psychology of the Hidden Upwork Economy
I’ve been getting premium Upwork clients to come to me for years–with little to no competition. Find out why some of the top clients don’t post public jobs, how to get found by them when they search for freelancers, and how to make your profile irresistible to them so they invite you to their job.
I’ll show you the 7 ways most freelancers mess this up (even the Old Pros who should know better, but don’t). And I’ll give you a successful, proven framework you can use to make your profile “sticky” (even if you’re brand new).
LESSON 2
Commanding Attention in the Crowded Marketplace
You have literally 3 seconds to stand out from the crowd and get noticed by clients on Upwork.
Find out what most freelancers don’t know about the psychology of capturing attention, and how clients decide which freelancers to focus on. Get the inside scoop on how your competitors’ unconscious assumptions keep them stuck being “invisible.” Learn the 6 cardinal sins made by even experienced professionals, and what you should do instead.
LESSON 3
The Science of Winning First Impressions
Human beings are wired for snap judgments. The latest research shows that clients size you up in 1/100th of a second–and this is before they even interact with you personally.
Learn the surprising science of how to win clients’ trust instantaneously, without any effort whatsoever. See why this impacts how many jobs you get, how much you’re able to charge, and even how happy clients are with your work.
BONUS LESSON
Case Study: Zero to Hidden Economy
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Go behind the scenes with one new freelancer as she goes from creating an Upwork account to getting her first passive lead from a high quality client in just 2 weeks.
Get a detailed breakdown of every decision she made–and why she made it. Follow along each step of the way as she decides what type of work to do, chooses which clients she should target, figures out how to stand apart from her competitors, and more.
BONUS LESSON
Profile Teardown Sessions
Do you know why top performing athletes pay millions of dollars to have coaches looking over their shoulder? It’s to point out the subtle mistakes that creep into their work — mistakes which are impossible to pinpoint when you’re the one making them.
In this video, you’ll get to watch me do detailed critiques of real Upwork profiles written by SSFU students so you can learn exactly which pitfalls to avoid — and how to avoid them — when writing your own profile.
BONUS LESSON
Live Coaching with Beth H., Part 1
For the first time ever, watch me do a live coaching session with an actual SSFU student (Beth H.). In this first half, I help Beth strategically reposition herself and her Upwork profile to attract premium clients and triple her hourly rate.
BONUS LESSON
Endless Invites: Advanced Profile Optimization
Having a great profile is one thing — ensuring the maximum number of clients see that profile when they search for freelancers on Upwork is another. Making your profile more visible to clients is the fastest, most effective way to get great job invites from awesome clients who can’t wait to work with you.
That’s why my team and I spent 8+ months analyzing and testing every aspect of Upwork’s search algorithm, to determine exactly what it takes to get your profile seen by more clients than ever before. (Even I was surprised by many of the results we discovered, and I’ve been using Upwork for years as a freelancer and client.)
In this lesson, you’ll learn exactly how to tweak and optimize your profile to help you get found by Upwork clients searching for freelancers, as well as showing up as a “Suggested freelancer” to clients who’ve already posted jobs.
MODULE 3: YOUR PROPOSALS
LESSON 1
The Psychology of Upwork Proposals
Why do my proposals snatch jobs from under the noses of freelancers who charge less than half what I do? Because I take a scientific approach that’s designed to win.
See the “retail store” trick I use to turn the tables and get clients to want to do business with me. Get the skinny on the “trigger words” that cause your competitors to make the same predictable mistakes over and over again–and learn how to avoid them.
Find out how I leverage psychological “Influence Activators” to outshine freelancers who have 10x my qualifications. See why the best clients aren’t impressed with “years of experience” — and what to give them instead. Get the “billionaire” hack I’ve been using to outperform so-called “experts” for years. And more.
LESSON 2
Endless Clients: The Art of Persuasive Proposals
Time to take the guessing out of proposal writing. Learn my proven, 4-step framework for writing proposals that WORK.
This approach flies in the face of conventional wisdom, yet I’ve successfully used and taught my method to hundreds of students, including many of the most successful freelancers on Upwork.
See examples of tactics from real winning proposals, along with breakdowns of why they’re effective. Learn my “1-Sentence Rule” for breaking through the noise and getting clients interested in you from the word Go.
See how I’ve consistently won jobs with over 70 applicants! Get proven tactics for influencing clients to hire you in just about any situation, without ever sounding “salesy.” Learn my “Pepperoni Pizza Approach” for getting clients excited about working with you. Use my simple system for determining what to keep in your proposal, and what to delete. And more.
LESSON 3
Handling Screening Questions Like a Pro
Screening questions can either be a frustrating hurdle, or an opportunity for you to shine. Shed light on the automatic behavior (learned in childhood) that causes most freelancers to answer screening questions totally wrong.
See why clients use screening questions in the first place, and what they’re really looking for when they ask them. Learn about the predictable (and underwhelming) answers the majority of freelancers use for the most common questions, and how they backfire–as well as what you should do instead. See actual examples of winning tactics, and more.
BONUS LESSON
Fast Track: How to Win Work Without Experience
No experience? No problem. Find out how I broke into freelancing in 2 business days with no formal experience, training, or college degree. See one of my first copywriting samples that I used to get thousands of dollars in work.
Learn my Crystal Ball Technique, which landed me 5 jobs in my first week as an online freelancer. (This works for just about any industry/niche, not just writing.) Get the detailed, step-by-step approach I’ve used to win work whenever I’ve needed it.
BONUS LESSON
Proposal Teardown Sessions
In this second teardown lesson, you’ll hear my candid thoughts on actual proposals sent out by SSFU students.
We’ll go over real Cover Letters as well as answers to Screening Questions, giving you an insider’s perspective few freelancers ever get access to. These “over the shoulder,” line-by-line teardowns will show you the psychology of winning proposals in action — not just in theory!
This lesson alone has helped hundreds of SSFU students supercharge their proposal writing abilities and outshine even their most experienced competitors.
BONUS LESSON
In this follow up session, watch me help Beth rewrite her Upwork proposals on the spot, boosting their effectiveness by over 10x.
You’ll get an inside look at how I deep-dive into the strategy and psychology behind writing great proposals, and making yourself irresistible to the client who’s reading it.
BONUS LESSON
Get access to over 50+ (and growing) examples of real Upwork proposals that got real results. This is an invaluable, one of a kind resource that’s not available anywhere else online.
It took me years to build a huge (and growing) collection of real winning proposals from various industries and niches, so you can see EXACTLY what approaches are working for Upwork’s top freelancers — regardless of your background.
It doesn’t matter if you’re brand new or you’ve been on Upwork for a while — now you’ll never have to stare at a blank proposal screen wondering what to write. With the SSFU Winning Proposals Vault, fast inspiration is always just a few clicks away.
MODULE 4: YOUR RESULTS
LESSON 1
Unlimited ROI: How to Leverage One-Off Jobs into Clients for Life
Would you rather spend half your time hunting and pecking for new clients–or get emails from half of your previous clients asking you to do more work for them?
Get the formula I’ve used for turning over 50% of my clients into repeat customers who keep me busy month after month, so I can make more money, without having to spend my valuable time looking for new work.
Freelancers who complain about the “feast or famine” lifestyle don’t understand the psychology of repeat business. They think you need to find new client after new client in order to make money at freelancing — I call this “Revolving Door Freelancing”, and it’s a totally backwards approach.
Learn how to avoid this, how to get great reviews from your Upwork clients, and more.
LESSON 2
Negotiating With Confidence and Power
Imagine being able to command more money, without doing more work. That’s the power of negotiation.
In this video, I’ll walk you through the advanced negotiation strategies I’ve used to consistently charge up to 20x what average Upworkers do. Learn proven, scientifically based techniques, like my “Breadmaker Approach” for getting clients to say yes to your price quotes, and increasing clients’ budgets through “freerolling.”
Find out the real reasons clients haggle on prices (and how to avoid it altogether), how to handle counteroffers, and more. I make all of this simple and easy enough for anyone to execute.
LESSON 3
Skyrocketing Your Rates (Without Fear of Rejection)
Freelancing is most fun when you get to charge what you want with confidence and power. Learn my “Rock Climbing Method” for raising your prices without any risk or fear of losing out on business.
I’ve used this exact approach to grow my income quickly, beyond what most online freelancers believe possible. This method has its roots in the principles of successful investing, yet it’s something that anyone can do.
BONUS LESSON
Behind the Scenes Call With Jake Jorgovan (Graphic Designer & Author of How to make $1,000+ Per Week on Upwork)
In this private audio call, Jake and I open up about the winning online-freelancing approaches we’ve been using for years, many of which have never been publicly discussed.
Topics covered include winning jobs with lots of applicants, building new skills quickly, how to project authority regardless of your experience level, building momentum, how I choose which freelancers to hire, strengthening your client relationships, hourly vs. fixed fees (and why everyone gets this wrong), how we get clients to pay us for an initial consultation, and more.
BONUS LESSON
Field Report: How Oleg 10x’d His Income From a Single Client
You don’t need to find new clients in order to make more money as an online freelancer. And you don’t need to do any sleazy upselling either.
In this extended behind the scenes audio call, you’ll learn exactly how one SSFU graduate quickly increased the amount he was earning from a single client, from $300/month to $3,000! You’ll get practical, real world strategies and tactics that anyone can apply immediately to earn more with less effort.
BONUS LESSON
Overcoming the Fear of “Can I deliver?” (With Josh M.)
Wondering if you’re good enough to do a great job for a client is a common fear — and not just for beginners. Every time I’ve raised my rate or forayed into a new project I didn’t have experience with, there’s been a little voice in my head asking, “Can you really deliver on this one?”
In this exclusive talk, I uncover the hidden psychology behind this fear, and show you how to silence that voice and succeed fearlessly on Upwork. You’ll also hear from Josh M., who started on Upwork with no experience, and now commands over $125/hr.
BONUS LESSON
Behind the Scenes of a $999/hr Upwork Job with Steven Y.
In this video, Steven Y. (a Secrets Of A Six-Figure Upworker graduate) and I dive deep into the tactics and strategies we’ve used to consistently earn hundreds of dollars per hour on Upwork, including:
- The key to getting paid for the value you offer to clients, instead of just getting paid a “fair” hourly wage
- How to charge above average or even premium prices without being the most experienced or educated person in your field
- How Steven deals with the fact that clients can see he used to charge less when they look at his Upwork profile history
- And more…
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