Depesh Mandalia – The Ultimate CBO Cookbook

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Depesh Mandalia – The Ultimate CBO Cookbook

This training program is packed full of actionable advice on building a profitable Facebook ads MACHINE with CONSISTENT Profit.
It’s designed for the Facebook marketer spending at least $250 per day up to $25K per day.
It’s part education, part implementation.

It’s actionable right now and a companion for months to come.

It’s using proven strategies for Stability and Consistency – backed by millions in ad spend across multiple verticals across Ecom and Digital Products & Services.

It gives deep advice into how we structure testing, prospecting, develop our campaign funnels, retargeting and of course scaling.

We’ve spent $40 millions + over the last 15 years testing, learning and improving our Ads recipes for prospects from top of funnel (COLD) right through to WARM and red HOT customers, converting at low costs and high profits.

Use it and scale like never before.
Some Key Insights To What You’ll Discover
What “Structured Ad Sets” are and how we used them to Scale to $8M.
The advantages and disadvantages of CBO (Campaign Budget Optimisation)
How CBO will save you time and money
How the “Customer Feedback Score” affects scaling
What the Graduation Framework is and how you go from Testing to Prospecting to Scaling confidently, time after time
Why we use CBO (and how) for Testing (including a printable Checklist)
How we test different audiences fast
When and how should you group your audiences for testing
How much budget each ad-set should spend during testing and then prospecting (ahead of scale)
Which ad set Optimization Window we use and the effects on consistency
Which KPI’s to use to analyze audiences (Hint: in this phase it’s not ROAS or CPA)
Learn how you can test different ads and creatives on (including printable Cheatsheet)
Before going in with high budgets, learn how you can “Test-Scale” (aka prospecting) your Campaign to lock-in profit and stability.
Learn the power of “Stacked Audiences”
How to use rules for pausing/restarting ads on
How to use CBO prospecting campaigns with smaller budgets
Learn how to scale BIG with CBO (and why it works better than ad set budgets)
Learn how many adsets to use in a scaling campaign to get the best stability
Learn how to identify the right scaling strategy based on your risk profile
Spend less time about Ad-Optimization: The DCO and DPA Infinity Retargeting
Plus Spend-Limits, Bid-Strategies, Editing Live-Ads, Ad-Scheduling Split-Testing, Learning-Phase and further topics to help you take control!

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