Digital Marketing Fundamentals – Acronyms and Abbreviations – Anil Batra

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What you’ll learn

• Learn common acronyms and aberrations used by Digital Marketers
• Understand and calculate CPC, CPM, CPA
• Confidently attend Digital Marketing meetings
• Enhance your Digital Marketing vocabulary and advance your career

Requirements

• Basic understanding of Digital Marketing

Description

Marketing is full of abbreviations and acronyms, It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.

This is your Encyclopedia of Essential Digital Marketing and Advertising Acronyms and Abbreviations. This is a must have course for anybody who is or wants to be a Digital Marketing and Advertising professional.

In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know. I also show examples and also calculations as applicable.

The course covers following terms and more will be added soon.

1. A/B Testing
2. AI
3. AIDA 
4. API
5. AOR
6. AOV
7. ATD 
8. B2B
9. B2C
10. BR
11. CAC
12. CLV
13. CMS
14. CPA
15. CPC
16. CPL
17. CPM 
18. CR
19. CRO
20. CRM
21. CTA
22. CTR
23. CX 
24. DM 
25. DAM
26. DMP
27. DR
28. DSP
29. eCPM
30. EPC
31. ESP
32. GA
33. GTM
34. HiPPO
35. HITS
36. KPI
37. PPC
38. PR
39. PV
40. ROAS
41. ROI
42. ROMI 
43. SaaS
44. SEM
45. SEO
46. SERP
47. SLA
48. SM 
49. More coming soon…

As digital marketing evolves there will be new terms added. This course will be your guide for years to come.

If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Who this course is for:

• Anybody who is interested in becoming a digital marketers
• Anybody who is interested in become a digital analyst
• Anybody who is in Marketing or Digital Marketing
• Anybody who deals with Marketers

Course content

2 sections • 13 lectures • 59m total length

• Introduction
• Acronyms and Abbreviations ordered Alphabetically