Google Ads Intermediate – ConversionXL, Johnathan Dane

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Become great at Google ads

Master Google Ads and make paid acquisition highly profitable

This intermediate-to-advanced Google Ads course is designed for people wanting to run ads that hit the right targets and get you the results you need.

Ruthless prioritization and execution “recipes” are critical to Google Ads success

As a marketer, you know that Google Ads is an excellent platform for driving business success – regardless of your industry.

But if you’ve ever struggled with understanding how to make this channel work for your specific business needs…you’re not alone.

Learn a ruthless prioritization framework and get a full suite of execution recipes to follow so you’re always running ads that hit the right targets and get you the results you need.

After taking this course, you’ll…

• Know how to set realistic Google Ads goals – so you can prioritize things that have the biggest impact first

• Be able to conduct insanely productive research by focusing on granularity principles and validate ideas

• Understand PPC temperatures – so you can follow the law of conversion intent and not waste time/resources trying to fight it
• Comfortably navigate the entire Google Ads interface – so you can diagnose and find opportunities as you go along
• Be a master of targeting and split testing
• Know which optimization routines are the best – so that you can make quicker improvements with less time spent.
• Be able to scale all types of campaigns – so that you can grow conversion volume after you’ve achieved as ROAS and CPA you’re satisfied with

Know exactly which levers to pull for maximum impact with your Google Ads

Google Ads could be your business’ best growth lever…you just need to know how to execute your campaigns properly.

This course will teach you a proven, industry agnostic framework that’s guaranteed to help you drive consistent revenue growth at your company.

This course is right for you if you…

• Want to be able to make your company more revenue

• Wish to cut through most of the BS out there and optimize for what’s important

• Want the strongest Google Ads foundation possible

This course is NOT for you if you…

• Want a silver bullet to make you millions of dollars
• Are not willing to put in the time and correctly execute to see the results
• Try to improve vanity metrics over business level metrics

Skills you should have before taking this course

Because this is an intermediate-to-advanced course, students should be familiar with Google Ads basics, including how Google’s auction systems work, the fundamentals of online advertising, and the importance of bringing value to targeted prospects. But most importantly, students should be curious and ready to learn.

If you have the skills and experience described below, this course is a good fit for you:

• Have ad budget ready to use to put these ideas within this course into practice
• Want to further yourself and your company’s ROI potential
• Want to continue to learn and are okay with experimenting new approaches