Gotch SEO Academy 2020 – Nathan Gotch

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For the first time ever, I will reveal the simple SEO system I use to generate millions of dollars for businesses around the world (including my own).

Here’s the cool part: you don’t have to be a rocket scientist, developer, or marketing guru to see results from this system.

But, you must be willing to put in the work.

If you are looking for push-button solutions, then stop reading now.

This program isn’t for you.

But, if you understand the value of HARD WORK, then please keep reading.

“Everything should be made as simple as possible, but not simpler.”

That quote from Albert Einstein was what helped me create this system.

But before I explain… let me rewind the clock.

It was 2011 and my poor little baseball pitching blog had no traffic.

I also had no solutions.

After unnecessary amounts of research and reading… I stumbled upon SEO.

And that’s when I learned the biggest lesson.

“ACTION is the Best Way to Learn”

I stopped reading.

I stopped researching.

And I started taking action.

After countless experiments, I discovered another important fact…

“All That SEO Advice I Was Reading Was DEAD Wrong”

I’m sure you have experienced what I’m about to say.

You want to learn SEO.

So you start by Googling “SEO”.

You find big authority websites like Moz, Search Engine Journal, and Wikipedia.

You start reading everything they have to offer on the topic.

But then you realize that there are too many missing pieces.

So, you dive deeper into the rabbit hole…

Now, you start Googling things like “top SEO blogs”.

You then start ingesting all kinds of different SEO advice.

One person says “just create quality content”.

Another person says, “forget content”, “just build backlinks”.

And another person says, “technical optimization is king!”

At this stage, you have entered a state of information overload.

You know a bunch of “stuff”, but in reality…

You know a bunch of opinions.

Here’s the first problem: Most SEO Advice Online Doesn’t Make Sense!

If you read enough about SEO, you won’t get information overload…

You will get opinion overload.

These conflicting opinions and viewpoints can give you action paralysis.

Even worse…

Since it’s hard to decipher what actually works, you will be fearful to take ANY action.

Here’s the second problem: Most SEO Advice Online is THEORY (Taught by Gurus)

Many of the “teachers” or “experts” have never gotten results.

And there’s something even worse…

Some of these gurus are pulling a quick one on you.

They will show you results they have gotten with their own website.

This is like a person who makes money by teaching others how to make money.

Who Would You Rather Trust?

1. A Guru

2. A person with real life experience

A guru is someone who makes money by teaching others how to do something.

In most cases, the guru has never used his own tactics. In fact, the only website they ever had success with is their own blog that teaches SEO.

Think about that:

They have only succeeded with ONE website…

You don’t know SEO until you have experienced many different situations.

Now, let’s examine the other type of person that sells courses.

This person runs an SEO agency and must get results for every client.

His agency has gotten SEO results for hundreds of websites.

Of these two people: who do you think has more experience?

I won’t insult your intelligence because the answer is the agency owner.

The agency owner has seen it all.

And most important: this agency owner has gotten legitimate results OUTSIDE of the SEO industry.

Here’s the cool part:

I am THAT agency owner.

Get Nathan Gotch – Gotch SEO Academy

Who Am I and Why Should You Care?

I’m Nathan Gotch, the founder of Gotch SEO.

Gotch SEO is one of the most popular SEO blogs in the world and my work has been on Search Engine Journal, Search Engine Watch, Forbes, Huffington Post, Entrepreneur, and many others.

I am also the chief architect of SEO strategy at my agency. The SEO system I’m about to show you is exactly what my agency uses to generate organic search traffic for our clients.

Instead of me saying our system works, I want to show you some real results:

502.80% Growth

61.13% Growth

127.57% Growth

55.77% Growth

100.02% Growth

61.17% Growth

257.51% Growth

Now you’re likely wondering: “those results are cool, but why does it matter?”

Why Knowing How to Do SEO Can Change Your Life

Warning: I’m not hyping this up or trying to be “salesy”…

But I am dead serious when I say learning SEO changed my life.

Remember my poor little baseball pitching blog I mentioned earlier?

Learning SEO transformed that project.

It went from an embarrassment to one of the most popular baseball pitching blogs in the world:

I grew this blog using the exact SEO system I’m about to show you.

But That Was Only the Beginning…

That blog gave me my first taste of SEO success.

It hooked me.

I started creating niche websites to continue testing and improving my SEO skills.

Here’s the weird part:

I didn’t care about making money.

I created websites with the sole purpose of improving my SEO skills.

If it made money, that was an added bonus.

After a year I was confident in my ability to rank and drive organic traffic.

Now here’s the part I left out:

While I was doing this, I still had a day job.

It was AWFUL.

She Laughed at Me…

I’ll never forget that day.

I worked as a loss prevention manager in Beverly Hils at a store called Hermès.

Here’s how my day went:

• Woke up at 4:30 AM
• Left my house by 5:00 AM and drove an hour to work
• From 6:00AM to 10:00 AM I worked on my SEO projects in Starbucks
• I begin my dreaded day job at 10:00 AM
• I went on my lunch “break” at 2:00 PM (“break”, as in I took my laptop to Starbucks and worked on SEO)
• After my one-hour lunch, I went back to my day job and was there until 6:30 PM

As crazy as it seems…

• I would then get a quick dinner and go BACK to Starbucks for another night SEO session from 7:00 PM – 9:00 PM
• I stayed in Beverly Hills until 9:00 PM to avoid the horrible traffic
• I would get home around 10:00 PM or 10:30 PM and I would wake up the next day and do it all over again

I did this for a year STRAIGHT.

“Stop Dreaming”

People get insecure when you step outside of the status quo.

One of these “people” was a woman I worked with.

I don’t want to throw her under the bus, so let’s say her name was “Jill”.

Jill and many of my co-workers often asked me:

“What are you always doing on your laptop inside Starbucks?”

My answer was always the same:

“I’m working on SEO projects because I want to start my own SEO business.”

The most common reactions to my answer were:

“What is SEO?” or “Oh.. That’s cool”

The second statement was usually followed with an awkward silence or an eye roll.

Except for “Jill”.

Her response was more sinister.

In a sarcastic tone, Jill said:

“I remember when I was in my 20s and had big dreams.”

Jill’s sarcastic comment fueled my fire.

This was the turning point in my life.

I quit that awful job, packed up, and drove to St. Louis.

I had $0 to my name and was over $40,000 in debt.

I also had no clients and no job on the horizon.

Most people would have looked at my situation and thought I was “hopeless”.

But I didn’t feel that way.

Now you might be asking: “WHY?”

Are you listening? This is the most important part of the story.

The reason I was confident is because I knew how to do SEO.

I didn’t know how that would translate into income.

But I did know it is a valuable and in-demand skill.

After lots of thought, I decided to start my own SEO agency.

I was confident I could help businesses improve their SEO.

Within one month, I landed three clients.

My dream was now a reality.

From $0 to $201,425.88

My SEO agency went from making nothing to generating $201,425.88 in my first year of being in business.

The crazy part is that my agency’s revenue has more than doubled since then.

I’m not telling you this to brag.

I’m telling you this because I want you to see that I’m no different than you are. I want you to see that knowledge is power.

How SEO Changed My Life (And How It Will Change Yours)

Remember that awful job I had?

Now I have a thriving business that I jump out of bed to work on.

Remember all that debt I had?

Now I have $0 in debt.

But here’s what’s interesting…

MONEY isn’t what changed my life.

Knowing how to do SEO is.

My life is different because I became more valuable.

And that’s what I want for you.

Knowing how to do SEO makes YOU more valuable.

How Much SEO Expertise is “Worth”

Learning how to do SEO is valuable beyond measure.

Most people associate “value” with money.

So, let’s start there.

According to Borrell Associates:

“brands and agencies in the United States will shell out $65.26 billion in 2016 for search engine optimization (SEO) services, rising to $72.02 billion in 2018 and $79.27 billion by 2020.”

Think about that…

SEO is still in its infancy stage.

Businesses will continue to invest inordinate amounts of money into SEO.

That’s because it is one of the best marketing channels.

If you know how to do SEO, you can cash in.

Before I explain how, let me explain the intangible benefits of learning SEO.

One of the most valuable skills is knowing how to get customers in the door

I’m paraphrasing the direct marketing king, Dan Kennedy when I say that.

But it’s true.

The U.S. economy only works if businesses exist.

Businesses only exist if they have CUSTOMERS.

There are no metrics and no KPIs more important than paying customers.

Unfortunately, many businesses use unreliable tactics for acquiring customers. Some of these tactics include referrals and word of mouth.

While this works for a small percentage of businesses, it kills most others.

You need a consistent, measurable, and reliable source of lead generation.

SEO Is That Solution

When you use my SEO system, you will get leads, customers, and sales 24/7.

Of course knowing how to do SEO for your own business can explode your revenue.

But…

There are many other ways to monetize SEO skills.

How to Make Money With Your SEO Skills

Once you know how to do SEO well, you can monetize your skills in a variety of ways.

The easiest way is to offer your services to other businesses.

Every business can use and reap the benefits of SEO.

Many of these businesses are willing to pay a specialist to get them results.

Here’s the truth:

Business owners don’t want to (and shouldn’t) spend their time trying to learn or do SEO.

They would rather hire someone who can jump in the driver’s seat and get them results.

There are a few different ways you can approach this.

You can use a monthly retainer, hourly, or project based.

Monthly retainers are best because you can get consistent cash flow.

As you get new clients, your monthly income will swell.

To give you some perspective, businesses pay my agency at least $2,500 per month to do their SEO.

My agency can demand higher prices because we have a good reputation.

But even when I was unknown, I would still charge $1,000 per month for SEO.

What would your life be like with an extra $1,000, $2,000, $4,000, or even $8,000 every month?

Starting a side or full-time SEO business is only one way to make money.

But let’s say you don’t want to start your own business.

No problem…

Being an in-house SEO manager pays very well.

I get it:

Not everyone wants to start a business.

But, you don’t have to start a business to see the benefits of SEO mastery.

Here’s how much being an in-house SEO manager will pay:

Okay, so you get it…

Knowing how to do SEO can make you more money.

But now I want to explain the intangible benefits of knowing SEO.

The Barrier to Entry is HARD

On the surface this fact might intimidate you.

Let me explain why it should give you confidence.

Think about doctors, lawyers, or even architects.

Why do they make so much money?

Because the barrier of entry is HARD.

You can’t wake up one day and be a doctor.

You have to go through years of schooling and have years of experience.

SEO is similar.

Becoming good at SEO is HARD.

This is why despite so much free SEO information online, 81% of bloggers never make even $100 from blogging.

Most of these bloggers are tech savvy and have access to more than enough SEO information to succeed.

So, why don’t they make money?

First, because they don’t have a system.

Second, because they likely have information overload like I explained earlier.

And last, because they haven’t done enough testing and failing.

Getting better at SEO on your own takes an incredible amount of effort.

But here’s the part that sucks…

There is no guarantee that you will succeed or that you will get better.

Imagine if you could be top 25% in SEO within only a few months?

You wouldn’t have to go through years of testing.

You wouldn’t have to “experiment”.

And most important…

You wouldn’t have to fail.

I’ve already done enough of that for the both of us…

Instead, you can follow a system step-by- step and see results.

No guesswork. No theory.

Just a simple SEO system that you can rinse and repeat.

That’s exactly what Gotch SEO Academy is.

It eliminates the guesswork and gives you the exact blueprint you need to succeed in SEO.

You can enter a real life time capsule

I have already done more than enough testing and failing for the both of us.

You don’t need to spend years trying to figure it out on your own.

When you enroll in Gotch SEO Academy, you will become top 25% in SEO in only a few months.

That means you can start making money quicker.

You get an “Inside Look”

I would have done anything to see how a real SEO agency operates when I was first starting out.

It would have given me the framework I needed to be successful.

Instead, I had to figure it out on my own…

…and it took a super long time.

Imagine being able to see “behind the scenes” within an SEO agency.

You would get to see all the tools, tactics, and strategy they use to drive results.

Agencies hate sharing this information.

In fact, most try to keep their strategy as “proprietary”.

Well, guess what?

Today is the day you get to see how a real SEO agency gets results.

You will be able to take our strategy, use it on your site, and start seeing more organic search traffic.

Get Nathan Gotch – Gotch SEO Academy

Introducing “Gotch SEO Academy”

Gotch SEO Academy is a 6-week, multimedia online training course that teaches you how to drive more organic search engine traffic to your website. The course includes HD videos, templates, workflows, and much more.

You will learn:

• How to drive organic search traffic on command, so that you can finally make more money
• Tools, tactics, and techniques that successful SEO agencies use
• An “in-demand” skill that makes you more valuable in the marketplace (Once you master the system, you can earn income whenever you want)

Here is a complete breakdown of what you will learn in each module:

Module 1 How to Find and Validate Keywords

• Learn the most fundamental elements of successful keyword research
• See why chasing search volume is a dead wrong approach
• Discover how to “hack” searcher intent (and also learn what you should never do)
• Get exclusive access to 3 keyword targeting strategies that are practically guaranteed to work for any business
• Learn over 30 different tactics to finding keywords and content ideas
• Learn how to quickly validate a large list of keywords (so you don’t waste your time going after keywords your website isn’t capable of ranking for)
• See how to analyze your competitors and identify their weaknesses

Module 2 How to Create Content Assets That Attract Backlinks

• Learn why content is the single most important element of a successful SEO campaign
• See why there are only two types of content that perform well in Google
• Discover a simple 80/20 content creation strategy that turns your website into a backlink magnet
• Learn exactly how to create content that Google LOVES
• See over 30 real life examples of content assets that you can easily replicate
• Discover how to create an incredible content asset. You will be able to rinse and repeat this process and get more organic search traffic on command
• Learn how to optimize your content perfectly for search engines

Module 3 How to Acquire Backlinks & Promote Your Content

• Learn evergreen link building principles that don’t involve “tricks” or chasing algorithms
• See the art of “Big Brand Imitation”, which makes your website immune to penalties
• Discover over 30 different link acquisition tactics (that actually work)
• Learn how to grow your website’s authority without getting more backlinks
• See how to qualify and prioritize link opportunities at scale
• Become a master of link outreach by learning how to build relationships (without being weird)
• Learn how to find anyone’s email address and use proven outreach templates
• Get my pre-publish and post-publish content promotion strategy

Module 4 How to Optimize Your Website

• Learn how to identify (and fix) technical issues that are killing your SEO performance
• See how to recapture lost backlink authority
• Discover site architecture strategies that make your website a “powerhouse”. These strategies will increase the effectiveness of your backlinks. That means you won’t need as many to see results. That also means that you can reduce your overall SEO costs (if you follow the tactics we are going to show you).

And believe it or not, you will also get…

Bonus #1: 30 Days of Free Consulting with Nathan Gotch ($1,000/Hour Value)

I charge clients $1,000 per hour for consulting because my time is limited and I know the value I can bring their business. When you join Gotch SEO Academy, you will get 30 days of free consulting with me. You can ask as many questions you want via email and I’ll send you a response within 24 hours.

Bonus #2: Private GSA Facebook Mastermind Community – worth at least $499 (but it’s really priceless)

The private Gotch SEO Academy Facebook group allows you to join a community of likeminded entrepreneurs. I can tell you first hand: finding like minded people is challenging! This group allows you to share your ideas, ask for feedback, and to learn from others. The cool part is that I will be in there helping you out as well. This group puts an end to the idea that entrepreneurship is “lonely” and that you have to go at it alone. Our private group will give you the support you need to succeed.

Bonus #3: Lifetime Updates

When you enroll in Gotch SEO Academy, you will get lifetime access to this course and ALL future upgrades. The course is already super valuable, but I’m a perfectionist, so I will continually upgrade and improve the course. This means Gotch SEO Academy will be your long-term resource for growing your business.

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