Private Practice in a Pandemic and Beyond: How to Stay Focused, Profitable, and Secure – Lynn Grodzki

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As the COVID-19 pandemic unfolded, many therapists in private practice found themselves scrambling.

They didn’t have a plan for this kind of crisis….or any kind of disruption for that matter.

The fact is, as Lynn points out, crises always present opportunities….if we know where to look.

Few understand how to thrive in the therapy business through crises better than Lynn Grodzki. She points out that now is NOT the time to sit, wait, and hope for things to get better. Instead, as a proactive business owner of a small practice, this is the time to plan and re-invent the way you work.

In fact, there has NEVER been a better time to step back and re-evaluate your practice. The question every provider should be asking right now is…. 

Do I really have the practice I want? And is it really prepared to weather any storm?

In this all-new course, Lynn Grodzki shows you the exact ways she is guiding her own consulting clients RIGHT NOW through the crisis to find the opportunities and re-build their practices stronger than ever!

1. Review the data within your private practice as a precursor for future decision making. 
2. Assess critical practice issues using a 3-step triage process.
3. Understand how to recommit, rebrand or reinvest in your practice, based on your future goals.
4. Spot potential opportunities and how other practitioners are looking at options during this serious time. 

• Address any existing weaknesses in your practice that the crisis is exacerbating
• Test your business thinking and mindset; don’t allow fears and anxieties to cloud your judgment
• Quickly review the essentials of your practice — its strengths and weaknesses, assets and liabilities – so you can craft a solid plan for the immediate future
• Use a 3-step process to prioritize immediate worries and know what to do now and what can wait
• Consider the best marketing strategies to help fill your practice if it is slow; even during the pandemic, there are important steps to take
• Know how to deal with overflow and overwhelm if there is more demand for your services than you can handle
• Determine the business path your practice needs to follow to stay viable during chaotic times
• Rely on one of the best 4 business models for times of economic uncertainty
• Recognize that in business, there is often an upside to every downturn. See some of the opportunities that might be beneficial for your work now and over time
• Learn self-care strategies that keep a business owner balanced and resourceful