They Ask, You Answer – Marcus Sheridan

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MASHABLE rated his book the “#1 Marketing Book” to read in 2017

“Marcus Sheridan is a legend in the digital marketing world…

[His] strategy is based on two fundamental assumptions: your customers are smart readers who want you to educate them and your best resource for doing so (the internet) is free.”

Mashable, 2017

For almost a decade, Marcus Sheridan has been teaching the principles of “They Ask You Answer” to audiences around the globe. But before it was a book, the River Pools story (which was the foundation of “They Ask You Answer”) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing.

In January of 2017, TAYA was published and was an immediate hit, mainly due to its easy-to-apply teachings combined with the fact that it was one of the first content marketing books that was written for sales and leadership teams, and not just marketing departments.

Today, it remains a key tool for marketers and business owners around the globe looking to truly see how they can become the most trusted voice in their space while obsessing over the way their customers think, act, talk, and search as they move through the buying process.

What is, They Ask You Answer?

They Ask, You Answer is a business philosophy which, when embraced fully, will make you the most trusted voice within your industry. And it begins with an obsession of understanding the answer to one question: “What is my customer thinking?”

FORBES listed it as one of

“11 Marketing Books Every

CMO Should Read”

“After the housing crisis in 2008, Marcus Sheridan’s pool company struggled to bring in customers. Today, it turns down millions of dollars in business each year that it just can’t take on.

The secret to Sheridan’s success? Content marketing, pure and simple. In “They Ask You Answer,” he explains how his team expanded the company’s web presence and produced winning content in order to create advocates for the brand.

He says that CMOs are likely overspending on television, radio, and print; by dropping the “marketing speak” and simply answering questions, they’ll begin to build trust.”

Mashable, 2017

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

“Marcus Sheridan’s They Ask, You Answer can convince even the most skeptical clients or prospects to take a fresh look at your firm’s content marketing options.”