The Conversion Copywriting Workshop – Copy Hackers

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The Conversion Copywriting Workshop

As presented and recorded at ConversionXL Live.

With a strong emphasis on finding and organizing your messages before you begin writing, this conversion copywriting workshop will help you not only write better copy but think like a copywriter in everything you do. Discover the words to use to speak directly to a single reader. See how to make sense of those words and messages. And get the tips and techniques you need to turn good messages into great copy.

Plus, because this is a recording of a live workshop, you’ll see how others struggle with copy. And you’ll watch as the original conversion copywriter Joanna Wiebe coaches copywriters through their challenges.

The Curriculum

The Workshop:

• Start by identifying the “stage of awareness” of your prospect
• With the stage of awareness in mind, apply the Rule of One
• Part 1: Find your message
• Part 2: Find your messages
• Part 3: Find your messages
• Part 4: Find your messages
• How to phrase your messages
• Optimize the elements
• Finish by editing in the awesome