Certified Digital Marketing Master Course – Digital Vidya

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Reasons to take a Digital Marketing Course

Digital Marketing is a mandatory skill for a large number of professional roles in the industry today in departments such as Marketing, Public Relations, Branding and HR. Through our Digital Marketing & other Courses, Digital Vidya has trained 38,000+ entrepreneurs, professionals, and students since 2009.

Here are the key reasons for which people take our Digital Marketing Course:

• Marketing Professionals: Upskilling
• Professionals in Other Roles: Upskilling, Career Shift, Freelancing
• Business Owners & Entrepreneurs: Promote Business, Manage Agency
• Digital Marketing Professionals: Career Growth
• Students & Freshers: Job, Freelancing

44 Modules

Curriculum of Our Digital Marketing Training Program Digital Marketing is a massive and increasing subject. Being each an art & a science, the syllabus of Digital Marketing Courses need to maintain being updated. The normal updates continues this Digital Marketing Program a league other than that of different Digital Marketing Institutions. In this Certified Digital Marketing Master program, generally known as the CDMM path, our method to Digital Marketing education is exhaustive. You will analyze diverse strategies of Digital Marketing thru a chain of forty four Modules. The quantity of modules on this Digital Marketing path for every area will range primarily based totally at the significance and effectiveness of every area. Each module will commonly be added in a single week. For you to analyze all of the modules of Digital Marketing withinside the period promised, we are able to behavior a couple of on-line training each week.We agree with that taking over an Digital Marketing Course is the pleasant manner to get skilled withinside the Digital Marketing space. Digital Vidya’s revel in withinside the education enterprise in view that 2009, at the side of the plain necessities of gaining knowledge of Digital Marketing make the case clean for the CDMM path to be the pleasant withinside the enterprise. Since, all the studies and alertness on Digital Marketing takes location on-line, you need to be in this platform to analyze.

• Search Engine Optimization [SEO] (4 Modules)
• Search Engine Marketing [SEM/Google AdWords] (5 Modules)
• Social Media Marketing [SMM] (5 Modules)
• Email Marketing (3 Modules)
• Inbound Marketing (4 Modules)
• Web Analytics (5 Modules)
• Facebook Marketing (2 Modules)
• Other Digital Marketing Topics (15 Modules)

Introduction to SEO

How do Search Engines work?

• Indexing & Crawling Basics
• Optimizing Crawl Budget
• Intro to SEO

Organic Search vs. Paid Search Results

• Anatomy of a Search Result (Search Snippet)
• What is On-page SEO (Content, Architecture, HTML)?
• What is Off-page SEO/Link Building (Social, Content-based, PR)?

Keyword Research

• Finding Seed Keywords: Mind Map for Keyword Research
• Using Wikipedia, Forums for Keyword Research
• Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
• Google Keyword Planner Tool

On-page SEO

HTML Basics

• Web Page Basics: What is HTML, JavaScript,CSS
• Basic HTML Tags to create a web page
• HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

• Crawling: XML, HTML Sitemaps, Robots.txt
• Content Clusters (Creating SEO-based content)
• Negative on-page to avoid

Technical SEO

• URL Architecture
• Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
• 301 Redirects

Mobile SEO

• App Store Optimisation
• Mobile Websites: Responsive, Adaptive, Dynamic
• Optimizing for Voice Search

Schema markup

• What is Schema & Why is it relevant to SEO.
• Schema Types – Micro, JSON-LD
• Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
• How Schema shows up in SERPs

Off-page SEO

Link Building

• What is Link Building
• Link Building Tactics
• Manual Link Building Process
• Link Building Metrics

Social SEO

• Quora
• YouTube Video SEO
• Slideshare, Scribd and other Social Channels for SEO

Local SEO

• What is Local SEO, Pigeon Update
• Google My Business, Bing Places
• Local Pages on your website
• Local Listings/Citations

Backlink Audits using SEMrush.com

• Backlink audit of one website
• How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement

SEO Audits

• What are SEO Audits?
• Different Types of SEO Audits
• Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
• Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
• Google Search Console

Algorithm Updates

• History of Google Algorithms
• Panda, Penguin, Pigeon, Caffeine updates
• RankBrain and the Future of SEO

Measurement with Google Analytics

• Basics of Google Analytics
• SEO Metrics to Measure – On-page, Off-page, Technical
• SEO Reporting

SEO Resources, Careers in SEO

• Top Blogs to follow for SEO
• Free Learning Resources – Moz, Google Analytics
• A career in SEO