Facebook Advertising Secrets – Andrea Vahls

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THE STEP-BY-STEP SYSTEM FOR MASTERING FACEBOOK ADVERTISING AND GETTING MORE LEADS, CONVERSIONS, AND SALES FOR YOUR BUSINESS

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You probably already know that Facebook is the largest and most popular social networking site in the world.

Every month, over 2 billion people from all over the world visit the site to connect with friends and develop relationships with businesses they trust.

What does this mean for your business?

It means Facebook is simply too big to ignore.

You’ve probably also heard that Facebook advertising is one of the best (and cheapest) ways to get your message in front of your target audience.

But Facebook ads can sometimes be overwhelming, frustrating, and downright bewildering.

DO YOU FEEL LIKE YOU’RE JUST “WINGING IT” WITH YOUR FACEBOOK ADS?

If you’ve been experimenting with Facebook ads (or if you’re considering launching some Facebook ad campaigns) you probably have some of the following complaints:

• You’re not sure how to use Facebook ads to actually bring in more traffic, more clients or customers, and more sales for your business.
• You feel frustrated about some of the technical details of Facebook ad management, like working with the Facebook pixel, deciding which ad type to use, using retargeting or custom audiences, and navigating the Ads Manager.
• You’re confused about Facebook ad metrics. You might be thinking, “What do all those numbers mean, and which one tells me if my ad is actually effective?”
• You’d like to learn how to use ads more effectively, and make sure you’ve getting the best business results for the lowest possible cost. Right now you constantly feel like you’re spending too much on ads, and not getting much of a return on your investment.

Whether you’re running Facebook ads for your own business, or you’re managing ads for your clients, I can bet you’re tired of feeling like you’re experimenting blindly.

A CLEAR WAY TO START GETTING BETTER RESULTS WITH FACEBOOK ADVERTISING.

The good news is that it is possible to get more leads, conversions, and sales using Facebook advertising – and to get those results without feeling frustrated, overwhelmed, aggravated, or scared.

Imagine what it would feel like if you could:

Stop “winging it” when you create your Facebook ads, and start following a step-by-step roadmap that will help you figure out the best possible ad strategy for your individual business.

Breathe easier, knowing you have a clear system for testing ads that shows you (quickly and affordably) what messages resonate with your audience.

Get the best possible bang for your buck, when it comes to your Facebook ads budget. You’ll know your ads are effective because you’ll know exactly what metrics you need to pay attention to, for each type of Facebook ad.

Impress your clients (if you’re a Facebook Advertising Consultant) by presenting them with clear strategies for success that are based on research and testing – not guessing.

Start bringing in consistent leads, conversions, and sales from Facebook ads, without all the frustration, confusion, or stress.

The good news is that there are people over the world who are growing their businesses exponentially using Facebook advertising.

This dream is possible for you, even if you feel overwhelmed by Facebook ads right now, and even if the idea of spending money on social advertising scares you to death.

WHY YOU CAN TRUST ME TO SHOW YOU HOW TO USE FACEBOOK ADS TO GROW YOUR BUSINESS

Using social media sites (like Facebook) is one of the absolute best ways to grow your business and bring in more leads and sales.

Hi, I’m Andrea Vahl.

Back in 2009, I was running a small business doing in-home wine parties, and I discovered the magic of connecting with prospects using social media. My small business business thrived as I grew my online community on Facebook and Twitter – and people noticed.

My friends and acquaintances starting asking me to teach them how to use Facebook and Twitter to get more clients and customers.

My friends encouraged me to start a blog, and I started publishing clear, humorous lessons (as my alter ego Grandma Mary, Social Media Edutainer) for business owners who wanted to use social media marketing to grow their businesses.

After just a few months, I stopped doing wine parties and focused exclusively on teaching people how to use social media to market their businesses and bring in more leads and sales.

The business exploded from that point on, and I was offered a book deal to co-write Facebook Marketing All-in-One for Dummies. Social Media Examiner, one of the largest online marketing sites in the world, also hired me to manage their Facebook page.

I’ve been a full-time Facebook author, speaker, and consultant since 2009.

Now I’m proud to say that I have:

• Spoken all over the world about Facebook marketing and Facebook ads, including doing presentations at some of the largest conferences in the world (like Social Media Marketing World, Marketing Profs B2B Marketing Forum, Search Marketing Expo, BlogWorld, and more).
• Been featured on magazine sites like Inc. and Entrepreneur, and written guest articles for major online marketing blogs like Social Media Examiner, Copy Hackers, and Copyblogger.
• Run ad campaigns for a variety of large and small businesses that spend anywhere from $10 a day to over $5000 a day.

As I worked with clients and taught Facebook marketing in my online classes, I started noticing that people were making a lot of big mistakes with their Facebook ads.

Every time I logged into Facebook, I saw business owners who were throwing money down the drain due to unfocused advertising strategies and poorly designed ads.

A lot of people couldn’t afford to hire me to run their ad campaigns, and I just didn’t have enough hours in the day to help everyone I wanted to help – so I decided to launch an online course to help business owners who wanted to take a “do-it-yourself” approach to managing their own Facebook advertising campaigns.

That’s why I created FB Advertising Secrets, a step-by-step roadmap for Facebook advertising success.

THE BIGGEST MYTHS ABOUT USING FACEBOOK ADS TO GET MORE LEADS AND GROW YOUR BUSINESS

MYTH #1: FACEBOOK ADS AREN’T EFFECTIVE.

TRUTH: I meet a lot of people who feel frustrated by Facebook advertising. A lot of them say, “Facebook ads just don’t work!” But after talking to these folks for a few minutes, I almost always diagnose the real problem.

When business owners try Facebook ads, most of them don’t use a solid system for testing out different ads and finding out what works for their audience members. They just slap up a bunch of ads, leave them up for a week, then declare their Facebook advertising experiment a failure.

That’s a shame.

When you have a clear system, Facebook ads do work – and they can absolutely get you more leads and sales. But you need to have a smart, step-by-step strategy, and you need to be willing to do the work and run some experiments on a small scale, so you can figure out what works for your target audience.

MYTH #2: FACEBOOK ADS WON’T WORK FOR MY BUSINESS.

TRUTH: If you’re expecting to publish a couple of Facebook ads for a few days, then suddenly see a steady stream of money pouring out of your computer, you’re going to be disappointed.

Facebook ads can work for virtually ANY industry, and they’re worth testing for your business – but you need to set your expectations correctly.

Building relationships with prospects takes time, and you may need to create some awareness of your business and your brand before you start making sales.

It may also be harder to immediately create a positive return on investment when you’re selling a low-price product (and that’s the only thing you’re selling).

I tell my clients that it’s a good idea to test out Facebook advertising, to see what kind of results you can get – no matter what kind of business you run. After all, there are over 2 billion people visiting Facebook on a monthly basis, and chances are, your audience is using the site!

MYTH #3: I CAN’T LEARN THIS ON MY OWN. I NEED TO HIRE A FACEBOOK ADVERTISING SPECIALIST TO MANAGE MY ADS.

TRUTH: While you can hire someone to do your ads, that is often expensive and out of reach for some businesses. You understand your business (including your value proposition and your target audience) better than anyone – so I recommend that you find a step-by-step system and learn how to run your own ads!

Even if you do outsource your Facebook ads, you really should know what is going on with your Ad Campaign and understand what Facebook ads are capable of doing for your business. 

THE 3 SECRETS TO GROWING YOUR BUSINESS USING FACEBOOK ADS

 SECRET 1: START FROM WHERE YOU ARE.

Some Facebook ads course will tell you that if you’re not make $100,000 every month from your Facebook ad campaigns, you’re “doing it wrong.” That’s not my style.

Most people don’t start using Facebook ads when they already have thousands of email subscribers and a huge ads budget. They’re trying to grow their businesses, so many of them are starting off small.

You don’t need a huge budget or complicated strategies when you’re just starting out. You need to assess your current situation (including your budget) and kick off your ads strategy from that point.

If you don’t have a huge budget for ads, it’s possible to get started on just $10 a day.

If you don’t have a big email list, and can’t create lookalike audiences yet, you can start out on a smaller scale and work your way up.

The important thing it that you use what you’ve got (your current website, your content, your ad budget, and your email list), and don’t try to use advanced strategies before you’ve mastered the basics.

That said, if you have a large budget and want to start from there, that’s great, too! The important thing is that you start from where you are.

SECRET 2: START SMALL, AND EMBRACE THE TESTING PROCESS.

I know a lot of entrepreneurs get frustrated by Facebook ads. It’s easy to get frustrated when you’re spending money every day, and not seeing results!

Most people don’t have a system for figuring out what works for their audience, and what’s going to work for their prospects and customers. They just publish ads and hope for the best.

To get the leads, conversions, and sales you’re looking for, you need a step-by-step system for figuring out the best ad strategy for your business. That includes the images, copy, ad types, and targeting that get the best results for you.

And the only way to find the best ad strategy for your business is to start small and test the heck out your ads.

For most businesses, I recommend you start by testing your ads for four days at around $10 a day. If your ad isn’t producing results, shut it off and try something else!

Once you’ve tested your ads and found a message that resonates with your prospects, you can ramp up your budget and introduce that ad to a larger audience.

When you have a plan for figuring out what works, your stress level goes way down, and doing Facebook ads becomes a lot easy. Most of my students even say it’s fun!

SECRET 3: BE SELECTIVE ABOUT WHO YOU LEARN FROM.

One of the questions I get on a regular basis is, “Andrea, can’t I learn how to do Facebook ads for free?”

Yep, I’ll be the first to admit that there are a lot of articles, blog posts, and videos out there that can teach you how to slap up a couple of ads on Facebook

However, I want you to be careful who you’re learning from. A lot of people out there giving advice about Facebook advertising aren’t actually experts….they’re just people who have decided to teach Facebook ads to people.

You can get some really bad advice online. Some free training sites recommend using ad types that are more expensive and less effective, and you’ll often end up wasting money and time if you take their advice.

Many sites don’t update their content on a regular basis, either – which means the advice they’re giving isn’t up to date, and doesn’t reflect that Facebook’s latest rules. The dangers are real, too – Facebook regularly bans people for not following their regulations!

No matter who you learn from online, you want to make your teacher knows what they’re talking about and is giving up-to-date information on how to succeed with Facebook ads.

Otherwise, the “free” information you get online could result in thousands of dollars of lost ad dollars and hundreds of hours of wasted time.

INTRODUCING FB ADVERTISING SECRETS

FB Advertising Secrets is the step-by-step training course that will show you how to get consistent leads and sales using Facebook advertising…

…even if Facebook ads have never worked for you in the past.

…even if you’re feeling tentative about spending money on social advertising.

…even if you’re not sure Facebook ads will work in your industry.

HERE’S HOW FB ADVERTISING SECRETS WORKS:

As soon as you join the course, you’ll get a series of bite-sized lessons to help you master Facebook ads.

You can watch my recorded video lessons, or download the audio files and take them with you to listen to while you walk the dog, do the dishes, or drive to work.

With every lesson, you’ll also get access to my full slide decks and transcripts.

You get one full of year of access to the course materials, and the entire course is self-paced, so you’ll never fall behind or get overwhelmed by the material. You can renew your membership after one year to keep access to all the materials.

STAY ON THE CUTTING EDGE

You probably already know that Facebook regularly changes its advertising policies, rules, and tools. It’s enough to make any entrepreneur or Facebook advertising consultant want to pull their hair out on a regular basis.

The best way to make sure you’re always up to date on the most recent and accurate information about Facebook ads is to invest a course that does frequent updates to the course materials – and that’s exactly what I do with FB Advertising Secrets.

I update the course at least twice a year, and when you join FB Advertising Secrets, you’ll get one full year of access to all the new information I publish in the membership site.

After that, you have the option to renew on an annual basis to get access to my additional updates to FB Advertising Secrets.

STEP 1: BUILD YOUR FACEBOOK ADS STRATEGY PLAN

When it comes to using Facebook ads, not having a plan is like throwing money away. In this section, I’ll walk you through exactly how to map out the Facebook ads strategy for your business. You’ll also see REAL WORLD examples of what works for a variety of industries, including authors, consultants, restaurants, dentists, online courses, workshops, events, e-commerce, Realtors, B2B and B2C businesses.

You will learn how to:

• Figure out what type of ads work best of your goals and your industry.
• Split test your ads to get the best possible results.
• Do preliminary research to discover your perfect keywords.
• Map out a customized Facebook ads strategy plan.
• Start converting your leads to sales by designing a smart marketing funnel for your business.
• Figure out exactly what metrics you need to pay attention to (and which ones you can ignore!) for each type of campaign.
• Set goals and calculate ROI for your Facebook ads, so you can use your ads to bring in more leads without breaking the bank.

STEP 2: LEARN FACEBOOK AD TACTICS TO MATCH YOUR STRATEGY.

In this section, we’ll dig into the specifics of creating, submitting, and running Facebook Ads and Instagram Ads.

You will learn how to:

• Get an ad running right away, using our quick-start guide.
• Use ads to get leads and sales, including brand awareness ads, traffic ads, conversion ads, lead generation ads, video ads, messenger ads, carousel ads, and Instagram ads.
• Use Custom Audiences and Lookalike Audiences to help your precisely target your ads.
• Create website retargeting campaigns, so you can show your ad to people who have visited your website.
• Set up conversion tracking to make sure you get a return on your investment (yes, we’ll show you how to get the Facebook pixel working on your site!)
• Troubleshoot ads that aren’t working, including problems like low reach, high conversion costs, low click-through rates, and more.
• Use Facebook Business Manager to run campaigns for your own business, or for your clients.
• Optimize all of your ad campaigns, to get the best results for the lowest possible cost.

STEP 3: RUN YOUR OWN FACEBOOK ADS AGENCY OR CONSULTING BUSINESS (AGENCY LEVEL ONLY)

If you choose to join us today at the “Agency” level, you’ll also get a suite of tools to help you run your own Facebook ads business or agency, and start creating ad campaigns for clients. I include my favorite resources for headlines, text, and images, which will help you create a fantastic toolkit for working with your clients.

In this section, you will how to:

• Run ads for your clients (including the 4 things you must have to get started) and how to structure your services as a consultant or agency.
• Price your services, set up your fees, and write winning proposals that will get you the job. I give you my very best proposal template in this section!
• Set up campaigns for your clients, including tips on keeping your clients separated in your Facebook account.
• Create regular reports for clients, so they know exactly what you’re doing and what results they’re getting with their ad campaigns.
• Start getting clients as soon as possible (including my #1 method for getting clients for my own business)

QUESTIONS DURING THE COURSE?

HELP IS JUST A FEW CLICKS AWAY.

When you’re learning how to run Facebook ads, having a supportive group to help you when you get stuck is PRICELESS.

When you join FB Advertising Secrets, you’ll get access to our exclusive Facebook community for one full year. This is a group of over 400 entrepreneurs who can help you celebrate your successes and troubleshoot Facebook ad problems – whether you’re running ads for your own business, or for your clients’ businesses.

I personally comment and connect with you in this Facebook group, and you’ll get very specific advice from me when you post your questions.

Current members have told me that just getting access to this group is worth the price of the entire program!

MY HASSLE-FREE GUARANTEE FOR FB ADVERTISING SECRETS

On the fence about joining us for FB Advertising Secrets? I want to give you every chance to try the program with confidence, so I’m offering a totally hassle-free guarantee.

If you decide FB Advertising Secrets isn’t a good fit for you within the first 30 days after your purchase, I’ll refund your money. You don’t need to jump through a bunch of hoops, or show your work….just ask for a refund, and you’ll get one promptly

FREQUENTLY ASKED QUESTIONS ABOUT FB ADVERTISING SECRETS

“IS THIS COURSE FOR BEGINNERS?”

Yes, if you’re a beginner with Facebook ads, or you fall into the “intermediate” category, this is the perfect course for you. We touch on advanced topics in the course, but super advanced material isn’t our focus.

“HOW LONG WILL I HAVE ACCESS TO THE COURSE?”

Your initial course fee covers the first year of access to the learning modules and the Facebook community. After that, you pay just $397 a year to get free updates and continued access to the program (at both the basic and agency levels).

“HOW LONG DOES IT TAKE TO COMPLETE THE MATERIAL?”

This varies widely from student to student, and the course is entirely self-paced. You have one full year to complete the course (or you can get more time, if you renew for an additional year!)

The program includes around 15 to 20 hours of video training. I also offer transcripts and slides, so you can consume the content in different ways. You can easily complete the course in your spare time So you can do this in your spare time if you have a full time job.

“WHAT IS THE DIFFERENCE BETWEEN THE AGENCY PACKAGE AND THE BASIC PACKAGE?”

Everything in the Basic version is included in the Agency version. The Agency version also includes additional training on building your own business running Facebook ads for clients. This section includes things like proposal templates, report templates, lessons on pricing your services, and advice on getting new clients.

“HOW CURRENT IS THE CONTENT OF FB ADVERTISING SECRETS?”

I update the course at least twice a year (you get access to all the updates during the 1-year access for the course). The most recent update was in December 2017, and at that point, everything in the course was updated.

I also alert you to new developments and changes to Facebook Ads through the Facebook Group, so you know you are always using the latest strategies.

“WILL I BE AUTOMATICALLY RENEWED AT THE END OF ONE YEAR?”

No, you will have to re-enroll to continue your access. So if you do not want to have continued access, you just do nothing and your access will be removed after a year. You will get email notifications to re-enroll when your time is approaching renewal.