Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare – Jean-Noel Kapferer
Original price was: $79.00.$24.00Current price is: $24.00.
Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare – Jean-Noel Kapferer Download. In an industry where rarity and exclusivity are keys to succe…
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In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur?
Essays also address:
- The challenges of sustaining luxury
- The importance of remaining rare
- The artification of luxury
- Why luxury should not delocalize
- Adapting the luxury organization to the web
- An exploration into consumers’ psychology of luxury prices
- The distinct business models of luxury brands
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