Launch Your Author Brand and Platform – Donna Galanti

Salepage link: At HERE. Archive:

What you’ll learn

• In this 10-step book marketing system you will learn exactly how to plan, create, and launch your successful author brand and platform even before your first book comes out.
• Each module includes rookie mistakes to avoid, myth busters, and how to go the extra mile in building your author brand and platform.
• PLUS 15+ bonuses on topics like: book club visits, social media, public speaking, audio book production, publicity, book launches and more.
• PLUS a Meet the Experts section to learn from the Masters — experts in the publishing industry!

Requirements

• Students don’t need any special materials or experience creating their author brand or platform. This course will recommend resources to use for no-cost or low-cost to build your author brand and platform. The course will also cover everything you need to get started – from coming up with your author persona and creating your author website to banding with other authors and building a social media following. Students who are dedicated beginners with a commitment to taking action to create their author brand and platform will benefit most from this course.

Description

What’s included in Launch Your Author Brand & Platform

Access to:

• 10 Step-By-Step Lessons
• 15+ Awesome Bonuses
• 7 “Bigger Than a Bonus” Meet the Experts (insider secrets to success from the Masters — other authors!) training on goodies like do’s and don’ts for new authors, agent advice, book club visits, and public speaking
• Each lesson includes Rookie Mistakes to Avoid, Myth Busters, and How to Go the Extra Mile!

FULL COURSE INFO:

1. PUT YOURSELF OUT THERE IN YOUR WRITING COMMUNITY

• Organizations to join
• How to best engage
• In-person and online connections

2. FIGURE OUT YOUR AUTHOR PERSONA

• Soul-Searching: Who am I?
• Discover keywords, phrases that best fit you
• Find like-minded people
• Share your story to connect with readers!

3. YOUR WEBSITE

• What you need to get started
• What content to include for best engagement
• Recommended options
• Best website practices
• How to avoid overwhelm & get the darn thing done

4. SOCIAL MEDIA ZONE

• Where and when to post
• How to find best-fit followers
• What to post for highest engagement
• How to optimize your social media platforms

5. YOUR BLOG

• Name and platform
• What to blog about
• How to build readership
• Band with other bloggers
• Best practices

6. BUILD A SUBSCRIBER LIST

• Why you (absolutely!) need an email list
• Newsletter vs. blogging
• What platform to use
• How to build it
• Content to include

7. BAND WITH AUTHORS

• How to conduct research
• How to connect online and in-person
• How to find other debut authors
• Best practices to engage

8. CONNECT WITH READERS

• How to conduct research
• Create a profile of your reader
• Where to find your readers
• Look to your book’s themes for answers
• How book bloggers are your friend

9. POSITION YOURSELF AS AN EXPERT!

• How to write for others with guest posts
• Where to find ideal blogs
• Presenting at in-person events
• How to start small with public speaking
• How to prepare to present with confidence

10. NOW WHAT?

• Keep promoting!
• Grow your reviews
• Book awards
• Expand your social media
• Paid advertising
• New markets for your book
• How to continue a focus on community building

Marketing Bonuses:

• Book Launch Countdown
• How to Best Run Book Ads
• Making a Book Trailer 101
• Launch a Book Trailer/Cover Reveal
• The Awesome Resources Guide
• The Awesome Course Planner

Networking Bonuses:

• Prepare for Public Speaking
• Writer Organizations by Genre and Region

Publicity Bonuses:

• How to Write a Press Release
• How to Write a Review Request
• How to Write a Blurb Request
• How to Write a Guest Post Pitch

Social Media Bonuses:

• Goodreads 101
• Instagram for Authors
• Twitter 101
• Rafflecopter 101

Meet the Experts: Guides

• Literary Agent Q&A
• Do’s and Don’ts for New Authors
• Kick-Butt Debut Authors

Meet the Experts: Videos

• Audiobook Production 101
• Book Club Visits 101
• Building Community
• Public Speaking 101

Who this course is for:

• This is a course that contains actionable advice to create a successful foundation of your author brand and platform and learn book marketing. This course is right for you if:
• You have your first book coming out, or planning to publish, and no idea how to even start building your author platform.
• Your first book is published, and you’ve been asking yourself that question: “How the heck do I reach readers and sell more books?”
• You’re feeling overwhelmed because all this author marketing seems like a giant mountain of tasks to tackle!
• You feel all alone with no writer community and wish you knew how to connect with people who can help your author career.
• You are a committed beginner starting from scratch and are ready to create a successful author platform based on community building and not waste years and money trying to figure it out on your own.

Course content

12 sections • 83 lectures • 10h 6m total length

Introduction

• Module 1: Put Yourself Out There in Your Writing Community 
• Module 2: Figure Out Your Author Persona
• Module 3: Your Author Website
• Module 4: Social Media Zone
• Module 5: Blogging 
• Module 6: Build Your Subscriber List 
• Module 7: Band With Other Authors
• Module 8: Connect with Readers
• Module 9: Position Yourself as an Expert
• Module 10: Now What? Keep It Rolling!