List Love Master Course – Jennifer Maker

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The List-Building Master Course

‍Discover how to REALLY build your mailing list, nurture your subscribers, and catapult your course to success!

‍Are you struggling to build your mailing list? Do you spend too much time on list-building techniques that are just not working for your course? Are you unsure how to nurture the subscribers you do have? Or, worse yet, are you afraid to “bug” your subscribers and never even email them?

‍What if, instead, you could build an awesome mailing list, connect with your readers, and earn an income from your efforts?

‍Imagine how it will feel to turn your course into a mailing list machine, getting subscribers as you sleep. Imagine being able to reach YOUR readers anytime, without worrying about Facebook algorithms, SEO rankings, or Pinterest updates. Imagine being able to monetize your mailing list and your course… all while providing your readers with things they love.

‍I cracked the code on turning visitors into subscribers to build a mailing list from 0-10,000 subscribers in under 6 months on a new blog. This allowed me to earn a full-time income only nine months after I started my mailing list. I attribute over $24,000 of the income I earned in 2017 (my first full year of blogging) to my powerful mailing list.

‍As of May 12, 2020, my mailing list is 776,000 subscribers strong! The income I generate from my mailing list is well into the six figures per month!

‍I now make a healthy six figures per month regularly …. BECAUSE OF MY AWESOME LIST!

My blog and my entire life have been forever changed by my ability to build a mailing list and nurture my subscribers.

IMAGINE WHAT A GREAT MAILING LIST COULD DO FOR YOU?

‍Learn from someone who has been where you are

‍I created the LIST LOVE master course because I’ve been where you are. So let me tell you my story. I started my DIY & Craft Blog (JenniferMaker.com) in October 2016. My first three months of blogging were a long, slow slog. I struggled to get posts out because it seemed like there was SO much to do—research ideas, photograph projects, edit photos, write posts, make promotional images, actually promote my posts. Ugh! Sometimes I wasn’t sure what to even write about, and it was so hard to get people to visit my blog. I was doing ALL THE THINGS, but my growth was really, really slow.

‍Because I was so frustrated, I began learning everything I could about blogging. I kept coming across advice about how my blog should have a mailing list. At first, I thought it was just yet one more thing I had to do, and it was overwhelming to even think about. But I kept reading it, over and over, from bloggers who had “made it.”

‍So at the end of that third month (January 2017), I began my mailing list. And I immediately began learning HOW to build a mailing list, because it’s not as simple as slapping up a “subscribe to me” form on your blog. (Tried that, didn’t work.) I researched, tested, and experimented. When I found something that worked, I did more and more of it. I continuously refined and focused until I had my own little formula that was working!

‍Within six months, I had built my mailing list to 10,000 subscribers!

‍Soon after this, I developed and launched my first product, a crafters’ design course for my DIY & Craft Blog. I promoted my course to my mailing list, and only my mailing list, as a test. It was my first launch and I admit I was a little nervous! But the launch to my mailing list, which was now 13,000 subscribers strong, was a huge success and I earned over $12,000 just from that launch … all thanks to my mailing list. Without that list, I probably would have been lucky to make a few hundred bucks and wasted a whole lot of effort.

‍By the end of my first full year of blogging, I calculated that my mailing list (which was at that point more than 20,000 subscribers) had earned me $24,548 through its power to promote my products, my affiliates, and my blog itself.

‍Amazing. I still am pinching myself.

‍But the real joy here for me, is not the money. It’s that now, because I learned how to turn my readers into subscribers, I now have an AMAZING community of people around me. I can ask them any question and they’ll respond. I can start a Facebook group and they’ll come join me. I can issue a challenge and they’ll rise to it! They can make nearly any endeavor successful because there are so many and they are so engaged. And that is a feeling like none other.

‍You can do this, too. And I can show you how.

‍This step-by-step course teaches you everything you need to know to create, build, and nurture a mailing list for your blog

‍The LIST LOVE Master Course is packed with actionable techniques and hands-on projects that teach you how to build and nurture a mailing list by making things your readers will love! ‍Just imagine…

• How amazing it will be to create things your reader will truly love and appreciate.
• How wonderful it will be to build an audience you can reach anytime you want!
• How exciting it will be when you can monetize your blog by leveraging the power of your mailing list.

‍This comprehensive and powerful course includes 9 units, over two hours of video, 60+ lessons, and 9 assignments designed to get you results in much less time and with far less frustration than if you tried to figure it out on your own.

‍The course also includes access to a private facebook group with jennifer, her team, and other bloggers

‍The private Facebook group is where you can continue learning about list building and nurturing, and ask questions of me and other group members at ANY TIME! Plus, you’ll also get…

‍Facebook Live Sessions

‍Join me for Facebook LIVE sessions where I answer common questions & share new tips and tricks I have discovered.

‍Special Tiers and Bonus Sections

‍Four extra bonuses are included in the gold and platinum tiers of the master course (you can upgrade to the tiers at any time):

• List Building with Email Challenges and Mini Courses
• List Building with Facebook Group Join Requests
• Monetizing Your Mailing List with Tripwires
• Monetizing with Amazon Prime Day

‍PLUS I explain how to setup a GDPR-compliant resource library using ConvertKit!

Course Curriculum

Welcome to the LIST LOVE Master Course!

•  Welcome to LIST LOVE! (7:45)
•  Request Access to Our Private Facebook Group
•  What You Need for This Course
•  Who is Jennifer? (27:27)

Love Your List: Why a List is SO Important and How it Can Rock Your World

•  Why Do You Need a List? (9:33)
•  Introduction to List Building E-Book
•  16 Sweet Facts About Email Marketing
•  List-Building Terms
•  Methods of List Building
•  The LIST LOVE Formula: An Overview (7:36)
•  Pre-Assignment: Preparing For Changes (4:56)

STEP 1: Make Freebies They’ll Love!

•  What Makes a Great Freebie (11:42)
•  What Do Your Readers REALLY Want? (5:19)
•  Pick a Freebie For Your Niche (6:26)
•  How to Make a Freebie in Google Docs (Free) (5:40)
•  How to Make a Freebie in Canva (Free, with Paid Upgrade Option) (9:00)
•  How to Make a Freebie in Adobe InDesign (Paid Software with a Free Trial) (7:14)
•  How to Make a Freebie with a Graphic Designer (Paid)
•  Assignment 1: Make a Freebie They’ll Love! (1:53)

STEP 2: Set Up a Freebie Delivery Method

•  Methods to Deliver Your Freebies to Your Fans
•  Uploading Your Freebie Files
•  How to Create a Password-Protected Page Without Plugins (4:07)
•  Securing Your Blog for Your Library, Opt Ins, and Better Traffic
•  Formatting Your Password-Protected Page
•  Should You Use Images In Your Password-Protected Page?
•  Should You Use Essential Grid (optional, paid plugin)?
•  Making it Easy to Find Your Freebie Page
•  Upgrade #1: Add Code to Your Page
•  Upgrade #2: Make a Landing Page
•  Upgrade #3: Organize Into Sections Without Plugins
•  Setting Up a GDPR-Compliant Password-Protected Page
•  Assignment 2: Set Up Your Delivery Method

STEP 3: Tailor Your Blog Posts to Promote Your Freebie

•  How Your Post Must Relate To Your Freebie (3:09)
•  How to Lead Readers to Your Freebie in a Post
•  Tips for Creating Posts that Get Clicks
•  Create a Highlight Box to Draw Attention to Your Freebie
•  Assignment 3: Write a Blog Post Tailored to Your Freebie

STEP 4: Build Forms To Lead Readers to Subscribe

•  Setting Up Your Email Marketing Platform for Freebies (3:16)
•  How to Create a Simple Form with ConvertKit
•  How to Create a Simple Form with MailerLite (23:58)
•  Edit Your Form Settings
•  How to Embed a Form in Your Blog Post
•  How to Create and Embed a Custom Form with ConvertKit
•  Setting Up MadMimi for Your Resource Library
•  Assignment 4: Build a Form and Embed it in Your Post

STEP 5: Share the Freebie Immediately and Generously

•  Sending the Password Immediately Upon Signup (1:57)
•  Sharing the Password With Every Email
•  Assignment 5: Setup Your ESP to Share the Password Liberally

STEP 6: Publish and Promote Your Blog Post with Subscribers in Mind

•  Test Your Form and Freebie (3:11)
•  How and Why to Promote
•  Facebook Group Promotion for Subscribers
•  YouTube Promotion for Subscribers
•  Pinterest Promotion for Subscribers
•  SEO for Subscribers
•  Facebook Ad Promotion for Subscribers
•  Assignment 6: Publish and Promote Your Tailored Post

STEP 7: Welcome Your New Subscribers

•  Craft Your Welcome Sequence of Emails (3:06)
•  A Word About Email Formatting
•  Swipe My Sequence
•  Ideas For Sequence Content
•  How to Set Up Your Welcome Sequence
•  How to Prevent Subscribers From Getting Your Welcome Sequence Again
•  Assignment 7: Create and Your Welcome Sequence

STEP 8: Send Your Love to Your List Consistently

•  Why (and How) to Write Love Letters (2:25)
•  How Often to Write Your People
•  Help! What Do I Put In My Letters?
•  Create an Email Calendar With Topics
•  Best Practices for Newsletters
•  Assignment 8: Create Your Email Calendar

STEP 9: Personalize and Segment Your Emails

•  When and How to Use First Names (3:27)
•  Beyond a Name: Other Ways to Personalize Emails
•  How to Segment an Unsegmented List
•  Assignment 9: Segmenting
•  You Did It! (1:23)

Checklists

•  New Freebie + Post Checklist

GOLD BONUSES: List Building & Monetizing

•  E-Mail Challenges and Mini-Courses
•  Facebook Groups (Join Requests)
•  Monetizing with Tripwires
•  Monetizing with Amazon Prime Day

PLATINUM BONUSES: Segmenting, Affiliate Revenue, & Freebie Templates

•  Segmenting Your List with Forms and Tags
•  Monetizing Your List with Affiliate Programs
•  Jennifer’s PRO Freebie Template Library