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Courses

From the flagship Advertising for Authors to the foundational Self Publishing 101, these premium courses are produced to an exacting standard and have been taken by thousands of authors at all stages of their careers. Worldwide bestsellers have had their careers kick- started with the knowledge that they have learned – and I’d love to teach you, too.

Ads for Authors

Advertising for Authors is the premier social media advertising course specifically crafted for writers. This advanced course brings you hours of tuition as you learn everything you need to know to create and serve powerful ads on the main social media networks to find new readers and sell your books. If you already have the basics, but want to turbo charge your writing career and results, then this is the course for you. (Suitable for intermediate to advanced levels, fiction and non-fiction.)

WHAT YOU WILL LEARN

• How to use Facebook ads to add thousands of subscribers to your mailing list.
• How to use Facebook Ads to sell books – at a profit.
• How to create and target your Facebook Ads correctly.
• How to monitor your ads.
• Creating an automated email sequence to deliver your books.
• Optimising your Amazon product page.
• Optimising your AMS campaign
• Bonus modules on Twitter, YouTube, Bookbub and copy writing for success.

Self Publishing 101

Self Publishing 101 is an extensive course with everything you need to know from the moment you type THE END on your manuscript. It’s a straightforward easy-to-follow guide that will take all the guesswork out of how to publish your book and to get your indie author career off to the best possible start. (Suitable for beginner to intermediate levels, fiction and non-fiction.)

WHAT YOU WILL LEARN

• Formatting your books for digital uploading, including mobi and epub.
• Uploading your books to all sales platforms including Amazon, Kobo, Barnes & Noble and Apple.
• Packaging your book to sell: cover design and writing blurb.
• Creating your website and building a mailing list.
• Nailing metadata to help make your book visible.
• Reaching readers and getting reviews.
• Creating a launch plan to fire your book to the top of the rankings.

List Building for Authors

This free three-part Masterclass will show you how to use simple and cost-effective Facebook ads to find new readers and build your mailing list. These detailed and relevant lessons have been used by thousands of authors, and many have seen enormous growth in their lists – and a subsequent boost to their writing careers.

Cover Design for Authors

My cover designer is Stuart Bache. He’s worked for some of the biggest publishers in the world and designed covers for Stephen King and John Le Carré, among many others. It’s no coincidence that since Stuart started crafting my covers six years ago, I’ve gone from a trickle of book sales to hitting the USA Today bestseller lists multiple times. Stuart has now put an exclusive course together to help indie authors, whatever genre they write in, craft their own cover designs, all aimed at boosting visibility in the marketplace and increasing sales.