Richer Every Day – Mike Dillard

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Hey Mike Dillard here, and as I mentioned in my previous email, I recorded this video specifically for my audience and customers, because it is a pivotal transition point in my life and my career, and I’m going to be sharing some pretty personal stuff with you today.

So first and foremost, thank you for taking the time to watch, and thank you for your support the past few years…

As many of you know, I suffered a brain injury on June 13th 2018 that changed my life in an instant.

You’ve probably heard me share it with you in the past, but I want to give a brief recap of what took place, because that event and everything that happened after it, is what allowed me to learn what I’m going to be teaching you here today…

So for those of you who don’t know what happened, I went from launching the Self Made Man platform, having fun with my friends, and racing cars on the weekend, to fighting for my life in a matter of weeks.

I couldn’t sleep, I couldn’t think, and my body was coursing with adrenaline and cortisol 24/7.

My entire life came to a halt. My body was shutting down, and I was completely unable to work.

This torture went on for a year before a doctor finally figured out that my home and my body had been infected with toxic mold. Anything above 5 is toxic, and my result was at 21,000.

To make a long story short, it took me three years to heal from this unexpected health crisis, and as hard as the health challenges were, what made it infinitely more difficult was the fact that I didn’t have a source of real passive income from assets like real estate or dividend stocks that could cover my bills while I was unable to work.

I wasn’t married, I didn’t have a spouse to help support or take care of me, none of my medical expenses were covered by insurance, and I was still responsible for more than $50,000 per month in payroll, bills, and child support.

So as you can imagine, this was the single biggest challenge I’ve ever been through and it stripped me of absolutely everything…

My health, my identity, my ego, my financial security, my body, and my passions.

And while the experience of losing those things was the hardest thing I’ve ever been through, it has also turned into the best thing that’s ever happened to me.

Why?

Because it gave me the opportunity to start over with a blank slate both emotionally, mentally, and physically.

It gave me the opportunity to figure out what really matters in life and what doesn’t.

It gave me the inspiration for a new mission in my life moving forward, and a new set of knowledge and experiences that have turned into a super power I can now use to help you in ways that I would never have been able to if I hadn’t gone through this experience.

So the good news is that I’ve made it through to the other side, and as of today, I’m ready to share some of the most valuable gifts that I’ve acquired through this process with you.

I’ve spent a lot of time thinking extremely hard about what I want to do with this second chance at life.

I could have started a business related to healing from mold which would have made a lot of sense, or I could have simply gone back to internet marketing and what I’ve done before.

But neither of those resonated. They made sense from a logical head perspective, but they didn’t make sense from the heart, and you need to have both if you’re going to build something great and with passion.

Thankfully, over time the answer became clear…

The one thing we all have in common, and that affects every single aspect of our lives, is money.

Myself, and those of you who have pursued entrepreneurship, did so because we wanted to build a better life for ourselves.

We wanted to make more money so we could do what we want, when we want, and with who we want.

Ultimately, we simply want to make the most out of this life, and to experience all that it has to offer from a place of joy and abundance instead of fear or scarcity.

And while the internet and the online entrepreneur industry as a whole has been an absolute miracle that’s allowed millions of people around the world to experience financial success at levels that have never been possible before, it’s also let myself and so many of you down.

Why?

Because 99% of the conversations and education that takes place in this industry is about how to make money, but no one ever talks about what to do with the money once you make it.

And if you’re in the group of people who’ve been trying to build a business and have that your first big financial win for years, but that just hasn’t happened and you can’t figure out why, this industry hasn’t been able to provide you with the help or answers you’ve needed either.

Well I want to help you solve these problems, right now, here today.

Now this topic rose to the surface for me for three primary reasons…

The first, is that after being unable to work for over two years, I swore I’d never find myself in that position again, and replacing my active income, with real passive investment income has become my number #1 priority…

Passive Income Is No Longer A,“Nice To Have”, It Is A “”Need To Have””,Especially With The Economic Uncertainty That’s Increasing By The Day…

Which brings me to my second reason…

Our society, and our economic system are experiencing, and will continue to experience unprecedented levels of uncertainty, change, and volatility.

We’ve all seen how much pain small business owners and their employees have gone through this past year. Their lives have been devastated, and there’s a very good chance you’ve been severely affected as well.

Well that pain and insecurity could have been dramatically reduced for countless people if they had real sources of passive income…

And I don’t mean from a business, I mean from assets like cash flow real estate, dividend stocks, RV parks, or high yield crypto savings accounts…

But with that being said, every single investment comes with a caveat…

Cashflow real estate is a great investment if you’re buying in the right states, and have the right tenants.

Markets like Texas are experiencing an unprecedented real estate bull market right now, while landlords in other states have homes filled with tenants who can’t pay their rent.

If you owned an RV park right now, you’d be making record profits.

And stocks? Well stocks have been doing incredibly well, but they’re in bubble territory so there’s no telling what they’ll do next.

Investing in crypto assets can be great if you understand the industry and how to time the market cycles. In fact, my crypto portfolio is up more than 1,200% in the last 12 months…

And then you can hold cash cash on the side to take advantage of strategic opportunities which is a great idea, but inflation is eating away the value of those dollars at an incredible rate.

So what do you do? How do you make any kind of educated decisions when it comes to your money when things are so unstable?

We’ll talk about that here today…

And the third reason, which is in my opinion, the most important, is because I realized that I was making all of my financial decisions from a completely unconscious set of programs, and once I saw that and became aware of that fact, it’s like seeing through the Matrix.

You simply can’t go back to looking at your life, your decisions, and the world the same way again.

And What I Realized Is That My Personal Patterns With Money, Are Incredibly Common Among Entrepreneurs In General…

I’ve had the privilege of knowing and working with thousands of other entrepreneurs during my career, and here’s what I’ve observed…

We are wired differently than the rest of the people in society.

In Fact, If You Are An Entrepreneur, I’ll Bet This Describes You Pretty Well…

• To one degree or another, you had a rough childhood growing up. You were either picked on, or bullied, or abused and you did not get the kind of love or support that you needed.
• At one point when you were pretty young, you realized you were more intelligent than most of the other people around you, and that you looked at the world in a different way than they did.
• As you got older, you decided that you were going to take control of your life into your own hands, and that you were going to prove to yourself and to everyone else that you were good enough, and that achievement would become your tool of choice.
• You don’t like being told what to do, or when you have to be somewhere, or that you have to follow the rules.
• You are competitive and you like to win.
• Most people might describe you as intense, obsessive, or an A-Type personality.
• You are a self-motivated problem solver. When you or someone else runs into a problem, you proactively go figure out the solution even if you have no idea where to start.
• You believe in yourself and once you get an inspiring idea or a vision in your head, nothing is going to stop you until you bring it to life.
• And most important of all, you have always felt driven to go accomplish something big in life, and you are willing to take risks that most people aren’t willing to take in order to make it happen.

Sound familiar? If so, I get it, because it describes me as well.

And that simply means that you’re wired to be an entrepreneur.

Now from a business perspective, these characteristics are amazing because they’re the exact traits someone needs to start a business, take risks, invent solutions to the world’s problems, and get paid handsomely for doing so.

And then you give someone like us a tool like the internet, and BOOM!

In the past 20 years alone, you literally have millions of people around the world who are making millions of dollars for the first time in their family tree, and that’s the moment when things start to go sideways.

I personally know hundreds of entrepreneurs who make at least a million dollars per year, and do you know how many of them could retire and never have to work again tomorrow if they wanted to?

I’d estimate less than 10% of them.

These are smart people making millions of dollars, and almost none of them have the ability to retire and maintain their current lifestyle.

Celebrities and athletes are entrepreneurs in their own right, and they experience the exact same challenge… Mike Tyson, Michael Jackson, MC Hammer, 50 Cent, Nicolas Cage, Kim Basinger, Stephen Baldwin, and even Mark Twain, have all filed for bankruptcy…

So why does this happen?

Because they all fell into a vicious cycle, and they never realized why that happened, or how to get out of it…

The “Make It, Spend It” Cycle…

People with this personality type can get very good at making money, but then they spend it on everything they’ve had on their vision board for years like the cars, the house, and the luxury lifestyle.

Or they lose it taking risks on new business ideas or investments in their friend’s new startup.

Or they get behind on their taxes.

Then they make it back and then lose it. Make it, lose it. Make it. Lose it.

This cycle causes all kinds of problems and forces you to make all kinds of short term business and financial decisions that have long term consequences…

The freedom we want and that drives us… The freedom to do what we want, with who we want, how we want, turns into an illusion like an oasis in the desert that’s always one more product, idea, marketing campaign, or launch away.

So why does this happen?

Well when you take the very traits that make you so effective at making money, like your drive, and your willingness to take huge risks, and you apply those same personality traits to investing and conservatively managing your money, it doesn’t work.

It’s not a part of your current programming… It’s like asking a shark to stop eating other fish.

You make your money by taking risks as an entrepreneur, so why wouldn’t you apply the same approach to managing and investing your money, especially if it’s worked out so far?

This Is The Dirty Little Secret About Entrepreneurs That No One Wants To Talk About…

And it’s affected nearly all of us at one time or another, but here’s the simple truth of the matter…

If you do not solve this problem in your life, you are doomed to repeat this extremely stressful cycle over and over again until you push your body past it’s breaking point.

So during the rest of this training video, I’m going to show you why we all make the decisions we do when it comes to money.

If you’re good at making money, but you’re stuck in the make it, spend it cycle, I’ll show you why that’s happening…

If you’re trying to make more money in your life, but you continue to struggle and keep hitting a glass ceiling, I’ll show you why…

Once you understand why these habits and cycles are taking place, I’m going to teach you how to fix them.

And once we fix them together…

I’m Going To Show You How To Build Real, Stable, Passive Income In Your Life…

In fact, I’m going to show you how to get a little richer every single day, and as a result of this system and these practices, you will end up building real wealth and real financial freedom in your life.

This is money that will continue to come in no matter what’s happening in your life or your business, or in the economy, and this is a process you can start to use immediately, no matter how much money, or how little, you currently make.

Personally, my goal is to use this system to hit $100,000 per month in passive investment income in the next 5 years, so if you’d like to see how that’s done, let’s dive in and get started…

And by the way, you already know this, but I’m not a financial advisor, this is not personal financial advice, and investing always involves risk.

Alright, with that being said…

Here’s How I Discovered All Of This…

In order to heal my brain from the toxic mold injury, I spent over two years pursuing every kind of therapy available from hypnotherapy, to NLP, to transcranial magnetic to, EMDR, to meditation and plant medicines.

And while my primary goal was to heal from the health crisis, I ended up mastering the human nervous system and the subconscious mind in the process.

At the same time, I spent hours a day studying, evaluating, and learning about all of the different ways to build a significant amount of passive investment income.

What I realized is that everything being taught about money is broken, and in fact it’s completely missing the two most important components that are required to change someone’s financial results in life.

Every book our course out there when it comes to making money or investing has to do with mindset or a specific investing strategy.

For example, Robert Kiyosaki will teach you to invest in cash flow real estate which is a great strategy.

Dave Ramsey will teach you how to create a budget and get out of debt, which is based on a certain kind of mindset.

But if they’re so effective, then why are so many people who’ve read their books, still struggling with money? Why aren’t they building life-long wealth and financial freedom?

If making money was just about mindset, and if building wealth was just about a strategy, then why aren’t you one of the wealthiest people in the world? Why aren’t you financially free?

I’ll tell you…

Finding The Right Investing Strategy Is Only One Part Of A Three Piece Puzzle, And In Fact, It’s The Last Piece…

If you want to truly change your financial situation in life in an effective and lasting way, you have to master the other two pieces of the equation…

Ultimately, your reality and the life you currently live, is a direct result of the thoughts and decisions you make on a daily basis.

Better decisions lead to better results, so if you’re not experiencing the kind of financial abundance you want in your life, then you need to make better decisions.

But what most people don’t realize, is that every decision you make is primarily driven by two invisible factors…

The First Is Your Neuro-Chemistry…

Every action we take in life is driven by 5 hormones…

The first is Dopamine…

Dopamine is our primary feel good hormone…

The brain releases it when we eat food that we crave or when we have sex. The release of Dopamine causes us to feel pleasure and satisfaction as part of the brain’s reward system.

Dopamine is also released when you make money. Money buys resources, food, and shelter, so you feel pleasure whenever you make a sale or buy anything that your brain sees as a resource.

If you’ve ever launched a product and hit the refresh button over and over again on your shopping cart as you watch your sales go up, you are getting a hit of dopamine every single time it does.

And firing up Amazon and going shopping is the modern day equivalent of finding a bush full of berries, or hunting an animal for dinner.

Simply put, Dopamine motivates you to seek rewards and get what you need, even if that takes a lot of effort.

The next is Serotonin…

Serotonin is the hormone our brain uses to produce the feeling of pride, confidence, and respect.

Serotonin is also why your mammal brain is constantly comparing your level of status to others.

In the past, status was directly correlated to your chances of survival and procreation. This is why it’s nearly impossible to stop comparing yourself to others.

When your level of status is high, you feel good. When it’s not as high as others, you literally feel bad.

Serotonin is what drives you to want to buy things like cars, clothing, and other material goods that demonstrate your level of status.

Next we have Oxytocin which produces feelings of safety, trust, belonging, and love…

Then there are Endorphins which mask pain and can create a feeling of euphoria…

It’s what your body uses to allow you to take the action you need to take, in order to remove yourself from a threat.

Now on the other end of the spectrum from these feel good hormones, is cortisol...

Your body releases cortisol when it feels threatened.

It forces you to stop and pay attention to what’s happening. When your cortisol level is extremely high, you feel fear. When it’s lower, you feel stress or anxiety.

And finally there’s Adrenaline.

Adrenaline is not a hormone itself, bur rather an amplifier of the other hormones.

Your adrenaline will amplify serotonin, dopamine, oxytocin, endorphins, or cortisol all the same.

So here’s a quick example of how this works…

Have You Ever Wondered Why So Many Entrepreneurs Are Compelled To Spend Money And Buy Material Goods Like A Big House, A Supercar?

Or ladies… A designer purse or pair of shoes, as soon as you can afford to?

Well at the end of the day, your primitive brain only wants two things…

It wants you to survive, and procreate.

That’s it.

And it will drive you to do whatever it thinks will increase your chances of achieving those two goals.

Your brain knows that the more resources you acquire, the higher your chances of survival will increase.

In our modern world, shopping is the equivalent of acquiring valuable resources like food, or weapons, or shelter, or clothing in the past, which were all required for survival.

So what happens when you spend your money on a Ferrari? You get a dopamine hit. Your brain says, “hey, good job acquiring more resources.”

Which Ultimately Results In Something Called Parkinson’s Law…

And then what happens when you take a seat in that Ferrari for the very first time and fire up the engine?

You get a rush of endorphins and adrenaline as the monstrous engine fires up, and the car comes alive with power.

The moment you step on the gas, it catapults you back into your seat like a roller coaster…

If you’ve ever had a chance to purchase your dream car, you know the feeling I’m talking about.

Now why do most men and women desire luxury goods?

Well the primitive tribal parts of our mind know that the more resources you have, the higher your level of status and power in the tribe, and this higher level of status comes with power, influence, protection, and resources, which all directly correlate to your ability to survive and find a suitable mate.

Your brain says, “hey, if this person has lots of resources and power within their tribe, they’d make a great mate and the chances of our children surviving would increase.”

So Your Brain Literally Forces You To Seek These Things Out, And It Does So Through The Use Of Serotonin…

Now if Serotonin is what you feel when you feel confidence, status, and power, what’s the fastest, easiest, and most efficient way to demonstrate your level of status in the modern world we live in?

It’s through the car you drive, the house you live in, and the clothes you wear.

Period.

The reason your brain drives you to spend money on material status symbols, is because those items are sending clearly visible signals to the other humans around you, while your investment account is invisible.

Your brain doesn’t care about your retirement goals 20 years from now because you might not live that long to begin with, so all it cares about is motivating you to acquire the things it views as important to your survival and your ability to attract a mate.

Assuming you get positive feedback from these purchases and from demonstrating your new level of status, (which you will at an unprecedented level thanks to social media today), that’s going to release more dopamine and serotonin, which is going to start to strengthen these neural connections.

As you’ve probably heard, neurons that fire together, wire together.

So now your brain is getting trained to associate spending money with the release of all of these happy chemicals, and it starts to create a viral feedback loop…

Which Ultimately Results In Something Called Parkinson’s Law…

Basically, Parkinson’s Law states that your expenditures will rise to meet your income.

The more money you make, the more money you’ll start to spend. Why?

Well unfortunately your brain will start to become numb to the dose it’s receiving, which is why it takes a more and more expensive car to feel that sense of satisfaction, just like it takes more coffee to get your caffeine buzz over time.

This is also why making millions of dollars for entrepreneurs is never enough.

In order to get the same hit you got when you made your first million, well now you need to make what?

$10 million right?

And then $100 million.

It creates a vicious cycle where you never have enough, and you’re never satisfied.

This is your brain’s primitive chemical addiction in action, and 99% of people in the world are completely unaware that it’s driving all of their decisions.

But these neuro chemicals are only the first part of the equation…

There’s An Even More Powerful Factor That Comes Into Play Here, And That’s Your Subconscious…

While we all have these chemicals circulating in our brains and bodies at all times, some people like Elon Musk, Warren Buffett, or Dwayne Johnson make radically different decisions than others.

And that’s because we all interpret these desires through a filter that’s completely unique to us, which is our subconscious.

Your subconscious is the collection of all of your life’s previous experiences and beliefs, and it is the invisible decision maker that ultimately decides which choices we make when we feel an urge that’s created by our neuro-chemistry.

That’s why you can hand 100 people the same book, the same amount of money, and the same investment strategies, and you’re still going to get 100 different results.

People are making decisions based on neuro-chemical addictions they don’t understand, and subconscious programming they’re completely unaware of.

This is also why so many people, and especially entrepreneurs, repeat the same pattern and cycles with money over and over again.

They’re making the best logical decisions they can with their conscious mind, without the understanding that 95% of that decision is being made by these two invisible forces.

So when it comes to building wealth and investing, yes your investment strategy is important, but it’s the last step in the process.

In Step 1, you must become aware of, and then reprogram your neuro-chemical associations.

And then in Step 2, you must uncover and then reprogram your subconscious stories.

Then, and only then, are you ready to start evaluating investment decisions and strategies.

If You Don’t Master The First Two Steps, You Will Literally Repeat The Same Patterns You Always Have…

And you’ll continue to experience the same problems which is why so many people who have ready and studied all of the investing books out there, are still broke and struggling.

Why do so many entrepreneurs love to invest in risky startups?

Because the chemical pleasure that would come from the anticipated and outrageous return on that investment is a neuro-chemical cocktail that would send your brain into ecstasy.